Maisie Peters

Maisie Peters — pop artist from GB.

"The Good Witch" is a heartfelt tale that follows the journey of a kind and compassionate witch who uses her powers for good. This character is portrayed as a…

Influence: 61.34% Fanbase: 49.15% Trending: 67.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 13.21% • Very Strong

As of 2025-09-09

1,684,980

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:50 UTC

Genres

poppopindie popuk popindie cafe popalternativealt zelectronicelectropop

Biography

"The Good Witch" is a heartfelt tale that follows the journey of a kind and compassionate witch who uses her powers for good. This character is portrayed as a beacon of positivity and hope, bringing light and joy to those around her. The story explores themes of kindness, friendship, and the power of love, creating a charming and uplifting narrative that resonates with audiences of all ages.

Through "The Good Witch," viewers are treated to a whimsical and enchanting world where magic is used for positive purposes. The character of the good witch serves as a role model, showcasing the importance of empathy and understanding in creating a better world. The story's emphasis on the goodness of the human spirit and the impact of small acts of kindness makes "The Good Witch" a heartwarming and inspiring watch.

Top Brand Affinities

Report Date: 2025-09-09

Maisie Peters is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience is heavily female (68%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (276,050 avg views per post); Tiktok builds the community layer. Affinity data highlights Glossier, Brandy Melville, Barbie, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maisie Peters score 5.21% — Very Strong bucket.

Brand: GlossierBrand: Brandy MelvilleBrand: Barbie

Followers:1,684,980

Engagements:87,712

Rate:5.2%

Posts:2,329

Avg Likes:84,237

Avg Comments:704

Avg Views:298,168

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,684,980 · Engagements 87,712 · Rate 5.2% Posts 2,329 · Views 298,168 · Avg Likes 84,237 · Avg Comments 704 · Avg Views 298,168	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (19%) AUSTRALIA (5%) PHILIPPINES (4%) INDIA (4%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (19%), AUSTRALIA (5%)
Platform Engagement	Instagram: 34,528 avg likes/post · Tiktok: 276,050 avg views/post · Youtube: 22,118 avg views/post	Best reach: Tiktok 276,050 avg views; best engagement: Tiktok 47,300 avg likes

Top Brand Affinities

Glossier

Score: 13.21

Brandy Melville

Score: 12.06

Barbie

Score: 8.26

Amazon Music

Score: 8.10

Gillette

Score: 7.23

Vauxhall

Score: 6.79

Urban Outfitters

Score: 6.72

River Island

Score: 6.47

Selfridges

Score: 6.33

boohoo

Score: 6.17

MISSGUIDED

Score: 5.95

New Line Cinema

Score: 5.58

Brand	Category	Score
Glossier		13.21
Brandy Melville		12.06
Barbie		8.26
Amazon Music		8.10
Gillette		7.23
Vauxhall		6.79
Urban Outfitters		6.72
River Island		6.47
Selfridges		6.33
boohoo		6.17
MISSGUIDED		5.95
New Line Cinema		5.58
Topshop		5.47
ASOS		5.33
Steve Madden		5.26
American Eagle		5.13
Dr. Martens		4.98
Primark		4.94
Lush		4.69
Tesco		4.68
Guinness		4.61
Polaroid		4.44
Showtime		4.38
Spotify Music		4.36
Lollapalooza		4.23
Summit Entertainment		4.18
BBC		3.90
Verizon		3.72
Sunnies Studios		3.61
Target		3.55
Harrods		3.44
Aperol		3.04
Cadbury		3.00
Pull&Bear		2.97
Kodak		2.85
Tinder		2.71
NBC		2.68
H&M		2.66
Coachella		2.64
Philips		2.62
Kylie Cosmetics		2.60
Fujifilm		2.59
Lululemon Athletica		2.50
Baileys		2.39
Hollister Co		2.36
SoundCloud		2.16
Chrysler		2.13
HBO		2.05
Converse		2.02
Sprite		2.00