Mägo de Oz Brand Affinity ranks highest Movistar at 15.69% . Very Strong. Score DMDB 64.61% | Fanbase 59.57%

Mägo de Oz — rock artist from ES.

Formed in 1989 by drummer Txus di Fellatio, Madrid-based folk-metal band Mägo de Oz blend Celtic influences with various subgenres of hard rock, including…

Mägo de Oz

Recognizable

Country: ES | Artist ID: 11e81bc2-b03a-4ddc-aa85-a0369fe50396

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Genres

rockrock en espanolrockmedieval rockfolk & traditionalspanish folk metalfolk metalmetalspanish metalceltic metalmetalpower metalheavy metal

Influential: 64.61% Fanbase: 59.57% Trending: 67.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 15.69% • Very Strong

As of 2025-09-09

2,858,392

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.61% | Fanbase 59.57% | Trending 67.13% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1989 by drummer Txus di Fellatio, Madrid-based folk-metal band Mägo de Oz blend Celtic influences with various subgenres of hard rock, including symphonic and power metal. Releasing their debut self-titled album in 1994, the band has since produced a series of ambitious rock operas, such as the dystopian Finisterra and the Gaia trilogy. Over the years, the group has undergone multiple lineup changes, with vocalist Zeta joining in 2012. Notable releases include the globally acclaimed Diabulus in Opera in 2017 and the 2021 album Bandera Negra, featuring Patricia Tapia as a guest vocalist.

Following a strong showing in the Rock de Villa de Madrid contest, Mägo de Oz changed their name from Transilvania to release their debut album in 1994. The band's conceptual approach to music is evident in albums like Jesús de Chamberí and the Gaia trilogy, exploring themes of dystopia and ecological damage. With a discography spanning over two decades, Mägo de Oz continues to captivate audiences with their unique blend of fantasy, satire, and metal music.

Report Date: 2025-09-09

Mägo de Oz draws 18-24 & 25-34 audiences and holds attention in MEXICO, COLOMBIA, SPAIN. The skew is heavily male (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 194,449 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Movistar, Daewoo, Resident Evil makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mägo de Oz score 0.41% — Low bucket.

Brand: MovistarBrand: DaewooBrand: Resident Evil

Followers:2,858,392

Engagements:11,589

Rate:0.4%

Posts:1,803

Avg Likes:10,789

Avg Comments:389

Avg Views:248,899

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,858,392 · Engagements 11,589 · Rate 0.4% Posts 1,803 · Views 248,899 · Avg Likes 10,789 · Avg Comments 389 · Avg Views 248,899	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 31% 35-44: 6% 13-17: 5%	Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	MEXICO (32%) COLOMBIA (16%) SPAIN (12%) PERU (7%) ECUADOR (6%)	Top regions: MEXICO (32%), COLOMBIA (16%), SPAIN (12%)
Platform Engagement	Instagram: 2,982 avg likes/post · Tiktok: 54,450 avg views/post · Youtube: 194,449 avg views/post	Best reach: Youtube 194,449 avg views; best engagement: Youtube 4,551 avg likes

Top Brand Affinities

Movistar

Score: 15.69

Daewoo

Score: 8.55

Resident Evil

Score: 7.22

God of War

Score: 5.73

VidaSana

Score: 5.35

DeviantArt

Score: 5.23

Cafecito

Score: 4.58

League of Legends

Score: 4.21

Cartoon Network

Score: 3.38

The Witcher

Score: 3.29

Tomorrowland

Score: 3.23

Warner Bros

Score: 2.83

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Top Brand Affinities

Brand	Category	Score
Movistar		15.69
Daewoo		8.55
Resident Evil		7.22
God of War		5.73
VidaSana		5.35
DeviantArt		5.23
Cafecito		4.58
League of Legends		4.21
Cartoon Network		3.38
The Witcher		3.29
Tomorrowland		3.23
Warner Bros		2.83
Prismacolor		2.68
Primark		2.59
Star Wars		2.45
AMC		2.39
Nintendo		2.32
Pixar		2.25
HBO		2.20
Heineken		2.17
Pokemon		2.17
Marvel		1.94
DC Entertainment		1.92
Pokemon Go		1.90
Jack Daniels		1.82
Spotify Music		1.64
Herbalife		1.59
PlayStation		1.57
Marvel Entertainment		1.54
Bershka		1.48
Pepsi		1.45
Huawei		1.42
UFC		1.41
Nikon		1.32
Lego		1.31
Lamborghini		1.23
Coca-Cola		1.23
Xbox		1.22
Harley-Davidson		1.22
BBC		1.20
Red Bull		1.20
Sony		1.11
musical.ly		1.07
FIFA		1.04
Yamaha		0.98
Netflix		0.98
Activision Blizzard		0.92
National Geographic		0.92
OREO		0.90
NFL		0.86