Magixx

Magixx — pop artist from NG.

Magixx, born Adelabu Adewunmi Alexander, discovered his musical talents at a young age in the church choir and has since defined his sound as Afro-fusion,…

Influence: 64.59% Fanbase: 52.98% Trending: 70.40% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 16.53% • Very Strong

As of 2025-09-09

1,381,079

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:08:32 UTC

Genres

popnigerian popothersworldwide

Biography

Magixx, born Adelabu Adewunmi Alexander, discovered his musical talents at a young age in the church choir and has since defined his sound as Afro-fusion, showcasing his vocal range and versatility. Signed to Mavin Records in 2021, his self-titled EP, Magixx EP, has garnered attention, earning him award nominations and acclaim for singles like 'Love Don't Cost a Dime Re-up' and 'Overdose,' establishing him as a rising star in the Afrobeats scene. With the release of his second project, ATOM EP, featuring popular tracks like 'All Over' and 'Shaye,' Magixx aims to create music that leaves a lasting impact for future generations.

Magixx, a standout artist on the Mavin roster, kicked off the year with a double release of 'Colors' and 'Loyal,' showcasing his evolving sound and artistic vision. From his early beginnings in the church choir to his rapid rise in the music industry, Magixx continues to push boundaries with his dynamic musical style, leaving a mark on the Afrobeats genre and solidifying his status as a promising talent to watch.

Top Brand Affinities

Report Date: 2025-09-09

Magixx performs best with fans in the 18-24 range, concentrated in UNITED STATES, KENYA, NIGERIA. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 73,680 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Airtel, Palm Angels, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Magixx is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Magixx score 2.36% — Strong bucket.

Brand: AirtelBrand: Palm AngelsBrand: Amazon Music

Followers:1,381,079

Engagements:32,574

Rate:2.4%

Posts:212

Avg Likes:32,193

Avg Comments:868

Avg Views:97,580

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,381,079 · Engagements 32,574 · Rate 2.4% Posts 212 · Views 97,580 · Avg Likes 32,193 · Avg Comments 868 · Avg Views 97,580	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 44% 35-44: 4% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (44%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (18%) KENYA (18%) NIGERIA (13%) GHANA (6%) UGANDA (5%)	Top regions: UNITED STATES (18%), KENYA (18%), NIGERIA (13%)
Platform Engagement	Instagram: 26,503 avg likes/post · Tiktok: 23,900 avg views/post · Youtube: 73,680 avg views/post	Best reach: Youtube 73,680 avg views; best engagement: Instagram 26,503 avg likes

Top Brand Affinities

Airtel

Score: 16.53

Palm Angels

Score: 15.11

Amazon Music

Score: 10.45

CNN

Score: 7.60

MTV

Score: 6.16

Hennessy

Score: 5.24

Monster Beverage

Score: 4.88

Timberland

Score: 4.55

FashionNova

Score: 4.42

Alexander McQueen

Score: 4.41

BALMAIN

Score: 3.78

SoundCloud

Score: 3.30

Brand	Category	Score
Airtel		16.53
Palm Angels		15.11
Amazon Music		10.45
CNN		7.60
MTV		6.16
Hennessy		5.24
Monster Beverage		4.88
Timberland		4.55
FashionNova		4.42
Alexander McQueen		4.41
BALMAIN		3.78
SoundCloud		3.30
Beats Electronics		3.17
Barber Shop Connect		3.09
musical.ly		2.95
BBC		2.86
Spotify Music		2.75
NBC		2.71
Vogue		2.59
GIVENCHY		2.44
FOREX		2.43
Versace		2.39
Paramount Pictures		2.37
Fendi		2.35
Pepsi		2.31
Balenciaga		2.14
Los Angeles Lakers		2.05
Calvin Klein		2.04
ASOS		2.03
Kodak		2.02
Gucci		1.98
Fenty beauty		1.92
shein		1.90
KENZO		1.86
Yves Saint Laurent		1.80
SheInside		1.66
Lacoste		1.66
Polo Ralph Lauren		1.63
Supreme		1.62
Louis Vuitton		1.57
New Balance		1.54
Sneakerhead		1.48
Forever 21		1.45
H&M		1.38
Christian Dior		1.35
FIFA		1.33
Vans		1.30
Burberry		1.26
Lexus		1.23
NBA		1.17