Magic Giant

Magic Giant — pop artist from US.

MAGIC GIANT, dubbed by Billboard as one of the "10 Awesome Bands" playing Coachella, has achieved over 100 million streams and multiple Top 40 hits on US radio…

Influence: 50.98% Fanbase: 24.61% Trending: 64.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 32.39% • Very Strong

As of 2025-09-08

70,596

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:12 UTC

Genres

popindie poptimismrockmodern rockpop rockrockfolk rockalternativealternativebluesstomp and hollerfolk & traditionalfolk-pop

Biography

MAGIC GIANT, dubbed by Billboard as one of the "10 Awesome Bands" playing Coachella, has achieved over 100 million streams and multiple Top 40 hits on US radio charts with singles like "Set on Fire" and "Disaster Party." The Die With Zero Tour, inspired by the bestselling book of the same name by Bill Perkins, is set to launch on March 11 alongside the release of a new EP, emphasizing a theme of living life without regrets.

Lead singer Austin Bisnow reflects on the band's journey, from recording their first album on a solar-powered mobile studio to navigating independence during the pandemic while creating their latest work, The Valley. MAGIC GIANT not only handles their music production and direction but also supports environmental causes by planting a tree for every album sold and hosts an annual fan event named Camp Misfits.

Top Brand Affinities

Report Date: 2025-09-08

Magic Giant stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The profile is heavily female (58%), and content lands hardest on Youtube, where posts average 1,986 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Acroyoga, United, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Magic Giant a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Magic Giant score 0.37% — Low bucket.

Brand: Live NationBrand: AcroyogaBrand: United

Followers:70,596

Engagements:259

Rate:0.4%

Posts:1,935

Avg Likes:255

Avg Comments:30

Avg Views:1,986

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,596 · Engagements 259 · Rate 0.4% Posts 1,935 · Views 1,986 · Avg Likes 255 · Avg Comments 30 · Avg Views 1,986	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 31% 35-44: 9% 13-17: 7%	Largest: 18-24 (46%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (63%) BRAZIL (6%) CANADA (5%) ITALY (2%) MEXICO (2%)	Top regions: UNITED STATES (63%), BRAZIL (6%), CANADA (5%)
Platform Engagement	Instagram: 212 avg likes/post · Youtube: 1,986 avg views/post	Best reach: Youtube 1,986 avg views; best engagement: Instagram 212 avg likes

Top Brand Affinities

Live Nation

Score: 32.39

Acroyoga

Score: 8.71

United

Score: 8.63

Barbie

Score: 8.27

Amazon Music

Score: 7.94

Delta

Score: 7.27

iHeartRadio Music Awards

Score: 6.97

Bonneville

Score: 6.85

TOMS

Score: 6.75

Lollapalooza

Score: 6.48

Free People

Score: 6.35

NBC

Score: 5.86

Brand	Category	Score
Live Nation		32.39
Acroyoga		8.71
United		8.63
Barbie		8.27
Amazon Music		7.94
Delta		7.27
iHeartRadio Music Awards		6.97
Bonneville		6.85
TOMS		6.75
Lollapalooza		6.48
Free People		6.35
NBC		5.86
Pacific Northwest Wonderland		5.76
Coachella		5.69
Lululemon Athletica		5.49
Publix		5.25
Paramount Pictures		5.22
Verizon		5.20
Coors		5.19
Ableton		5.14
Busch		5.04
Bud Light		4.92
Margaritaville		4.89
Showtime		4.89
Summit Entertainment		4.74
Kickstarter		4.58
Anthropologie		4.57
Amway		4.37
The Home Depot		4.33
Spotify Music		4.24
Gillette		4.01
Target		3.98
NHL		3.76
American Eagle		3.74
NORDSTROM		3.72
Taco Bell		3.55
ABC		3.46
Bethesda Softworks		3.45
Budweiser		3.45
MTV		3.44
OLD NAVY		3.41
Gatorade		3.35
PetSmart		3.21
Urban Outfitters		3.21
Airbnb		3.08
Columbia Pictures		3.04
Sunnies Studios		3.02
SoundCloud		2.83
Costco		2.67
Chipotle Mexican Grill		2.64