Magic Brand Affinity ranks highest Warner Music at 28.62% . Very Strong. Score DMDB 54.44% | Fanbase 60.08%

Magic — pop artist from CA.

Formed in 2012, MAGIC! is a band consisting of Nasri (lead vocals), Mark Pelli (guitar), Ben Spivak (bass), and Alex Tanas (drums). Their breakthrough came…

Magic

Established

Country: CA | Artist ID: 11e81bbc-1576-73c6-9b2a-a0369fe50396

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Genres

poppopreggaereggae fusionreggae

Influential: 54.44% Fanbase: 60.08% Trending: 51.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.62% • Very Strong

As of 2025-09-09

4,228,248

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.44% | Fanbase 60.08% | Trending 51.61% | CAREER STAGE: MID_LEVEL

Biography

Formed in 2012, MAGIC! is a band consisting of Nasri (lead vocals), Mark Pelli (guitar), Ben Spivak (bass), and Alex Tanas (drums). Their breakthrough came with the 2013 debut single "Rude," co-written and produced by Adam Messinger, which topped the Billboard Hot 100 chart for six weeks and achieved global success.

Since their debut, MAGIC! has released three studio albums, toured internationally, and earned accolades including two JUNO Awards. In 2018, the band members pursued solo projects after the release of their third album, Expectations. However, in 2021, the core members of MAGIC! reunited to create new music aimed at spreading positivity, with an upcoming release scheduled for Fall 2022.

Report Date: 2025-09-09

Magic keeps 18-24 & 25-34 audiences engaged throughout CANADA, BRAZIL, UNITED STATES. The composition is male-leaning (50%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 55,355 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Warner Music, Live Nation, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Magic score 0.08% — Low bucket.

Brand: Warner MusicBrand: Live NationBrand: Amazon Music

Followers:4,228,248

Engagements:3,245

Rate:0.1%

Posts:651

Avg Likes:3,117

Avg Comments:155

Avg Views:65,497

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,228,248 · Engagements 3,245 · Rate 0.1% Posts 651 · Views 65,497 · Avg Likes 3,117 · Avg Comments 155 · Avg Views 65,497	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	CANADA (31%) BRAZIL (22%) UNITED STATES (12%) INDONESIA (7%) MEXICO (6%)	Top regions: CANADA (31%), BRAZIL (22%), UNITED STATES (12%)
Platform Engagement	Instagram: 913 avg likes/post · Tiktok: 10,142 avg views/post · Youtube: 55,355 avg views/post	Best reach: Youtube 55,355 avg views; best engagement: Youtube 2,009 avg likes

Top Brand Affinities

Warner Music

Score: 28.62

Live Nation

Score: 21.62

Amazon Music

Score: 15.95

Sennheiser

Score: 8.59

Pro Tools

Score: 8.06

Boticario

Score: 7.98

Movistar

Score: 5.60

Ableton

Score: 5.54

NBC

Score: 5.17

iHeartRadio Music Awards

Score: 5.00

Itaipava

Score: 4.68

MTV

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Warner Music		28.62
Live Nation		21.62
Amazon Music		15.95
Sennheiser		8.59
Pro Tools		8.06
Boticario		7.98
Movistar		5.60
Ableton		5.54
NBC		5.17
iHeartRadio Music Awards		5.00
Itaipava		4.68
MTV		4.12
Lollapalooza		3.41
Jollibee		2.74
Tinder		2.68
Budweiser		2.32
AMC		2.21
Warner Bros		2.00
Tomorrowland		1.99
Forever 21		1.98
Coachella		1.97
Pokemon Go		1.94
Spotify Music		1.90
Pepsi		1.88
Jack Daniels		1.85
Cafecito		1.83
Paramount Pictures		1.82
Transformers		1.81
Pixar		1.74
Los Angeles Lakers		1.66
UFC		1.55
Star Wars		1.52
McLaren		1.52
Harley-Davidson		1.51
Guinness		1.50
Too Faced Cosmetics		1.48
Grand Theft Auto		1.47
NFL		1.46
Heineken		1.42
Universal		1.39
Coca-Cola		1.39
shein		1.38
Beats Electronics		1.36
Vans		1.35
Marvel Entertainment		1.33
DC Entertainment		1.32
Calvin Klein		1.31
HBO		1.29
Starbucks		1.26
Walt Disney		1.25