Maelo Ruiz Brand Affinity ranks highest Movistar at 20.17% . Very Strong. Score DMDB 61.75% | Fanbase 52.17%

Maelo Ruiz — latin artist from US.

Ismael Ruiz Hernandez, known as Maelo, was born on October 22, 1966, in New York before moving back to Puerto Rico with his family at a young age. Starting his…

Maelo Ruiz

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-3e89-c1e6-83b4-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsasalsa puertorriquena

Influential: 61.75% Fanbase: 52.17% Trending: 66.54%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 20.17% • Very Strong

As of 2025-09-09

649,581

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.75% | Fanbase 52.17% | Trending 66.54% | CAREER STAGE: MAINSTREAM

Biography

Ismael Ruiz Hernandez, known as Maelo, was born on October 22, 1966, in New York before moving back to Puerto Rico with his family at a young age. Starting his music education at 16, Maelo honed his singing skills at La Escuela Libre de Musica de Caguas under Juan Pacheco's guidance. At 19, he began his professional career as the lead vocalist for Pedro Conga y Su Orquesta Internacional, recording four albums during his seven-year tenure, including the successful track "No Te Quites la Ropa."

Maelo's solo career took off with his debut album "Solo," reaching number one in Latin America. His subsequent releases, "Experiencia" and self-titled album "Maelo Ruiz," garnered international acclaim, expanding his fan base across Europe, Mexico, and the southwestern U.S. Signing with Codiscos in 2003, Maelo continued his musical journey with successful albums like "Otra Vez Maelo" and "Regálame una Noche."

Report Date: 2025-09-09

Maelo Ruiz engages 18-24 & 25-34 audiences with repeatable results in VENEZUELA, COLOMBIA, ECUADOR. The fan base skews heavily male (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (16,950 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Movistar, Univision, Amazon Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maelo Ruiz score 0.20% — Low bucket.

Brand: MovistarBrand: UnivisionBrand: Amazon Music

Followers:649,581

Engagements:1,300

Rate:0.2%

Posts:562

Avg Likes:1,254

Avg Comments:45

Avg Views:16,950

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 649,581 · Engagements 1,300 · Rate 0.2% Posts 562 · Views 16,950 · Avg Likes 1,254 · Avg Comments 45 · Avg Views 16,950	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 37% 35-44: 9% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	VENEZUELA (60%) COLOMBIA (14%) ECUADOR (6%) PERU (5%) CHILE (4%)	Top regions: VENEZUELA (60%), COLOMBIA (14%), ECUADOR (6%)
Platform Engagement	Instagram: 943 avg likes/post · Tiktok: 16,950 avg views/post	Best reach: Tiktok 16,950 avg views; best engagement: Instagram 943 avg likes

Top Brand Affinities

Movistar

Score: 20.17

Univision

Score: 17.96

Amazon Music

Score: 10.91

Cafecito

Score: 10.23

Denny's

Score: 8.82

Pro Tools

Score: 7.17

Suavecito

Score: 7.00

Daewoo

Score: 6.47

American Airlines

Score: 5.86

VidaSana

Score: 4.06

Tomorrowland

Score: 3.33

Gatorade

Score: 3.31

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Top Brand Affinities

Brand	Category	Score
Movistar		20.17
Univision		17.96
Amazon Music		10.91
Cafecito		10.23
Denny's		8.82
Pro Tools		7.17
Suavecito		7.00
Daewoo		6.47
American Airlines		5.86
VidaSana		4.06
Tomorrowland		3.33
Gatorade		3.31
Pepsi		2.04
Heineken		1.80
Spotify Music		1.62
Transformers		1.56
shein		1.55
SheInside		1.46
musical.ly		1.36
Yamaha		1.36
FIFA		1.34
Los Angeles Lakers		1.33
Herbalife		1.26
Pandora		1.26
Guess		1.23
NBA		1.22
Beats Electronics		1.17
Coca-Cola		1.15
Toyota		1.14
Puma		1.06
Universal		1.06
Paypal		1.03
Marvel		1.01
Reebok		0.99
Tommy Hilfiger		0.98
Hyundai		0.94
Chevrolet		0.94
Guinness		0.86
Netflix		0.86
Tesla Motors		0.83
Honda		0.81
Suzuki		0.81
Sony		0.80
Nissan		0.79
Lamborghini		0.74
NFL		0.74
Red Bull		0.74
SoundCloud		0.70
Ray-Ban		0.70
Zara		0.62