Mae Muller

Mae Muller — pop artist from GB.

Mae Muller, a rising pop sensation known for her candid and relatable songwriting, has been making waves in the music industry with her soulful compositions.…

Influence: 56.69% Fanbase: 36.28% Trending: 66.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Motel Rocks • 48.75% • Very Strong

As of 2025-09-08

1,081,302

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:21 UTC

Genres

poppopuk popindie cafe popmainstream popr&b, funk & souluk contemporary r&bcontemporary r&bsoulalternativealt z

Biography

Mae Muller, a rising pop sensation known for her candid and relatable songwriting, has been making waves in the music industry with her soulful compositions. Her 2020 EP, "no one else, not even you," showcased her versatility, blending trap beats, funk guitar, and acoustic pop with her supple vocals. Collaborating with industry heavyweights like Rick Nowels and Kenny Beats, Mae has solidified her place as a promising talent.

In the past year, Mae has achieved significant success with collaborative singles like "Better Days," which gained over 1 billion streams and reached Platinum status in the US and Canada. Following a sold-out UK tour and performances at major festivals like Reading & Leeds, Mae continues to captivate audiences with her authentic storytelling and dynamic musical style.

Top Brand Affinities

Report Date: 2025-09-08

Mae Muller speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, INDIA. Composition is heavily female (64%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (146,200 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Motel Rocks, ITV, Nasty Gal, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mae Muller score 1.06% — Moderate bucket.

Brand: Motel RocksBrand: ITVBrand: Nasty Gal

Followers:1,081,302

Engagements:11,501

Rate:1.1%

Posts:939

Avg Likes:10,588

Avg Comments:212

Avg Views:152,060

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,081,302 · Engagements 11,501 · Rate 1.1% Posts 939 · Views 152,060 · Avg Likes 10,588 · Avg Comments 212 · Avg Views 152,060	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (19%) UNITED KINGDOM (12%) INDIA (5%) BRAZIL (5%) SPAIN (4%)	Top regions: UNITED STATES (19%), UNITED KINGDOM (12%), INDIA (5%)
Platform Engagement	Instagram: 3,569 avg likes/post · Tiktok: 146,200 avg views/post · Youtube: 5,860 avg views/post	Best reach: Tiktok 146,200 avg views; best engagement: Tiktok 6,766 avg likes

Top Brand Affinities

Motel Rocks

Score: 48.75

ITV

Score: 34.18

Nasty Gal

Score: 18.65

MISSGUIDED

Score: 17.43

Selfridges

Score: 15.19

Depop

Score: 14.70

boohoo

Score: 14.11

ASOS

Score: 13.59

Jean Paul Gaultier

Score: 12.37

River Island

Score: 11.38

Topshop

Score: 11.29

All Saints

Score: 11.18

Brand	Category	Score
Motel Rocks		48.75
ITV		34.18
Nasty Gal		18.65
MISSGUIDED		17.43
Selfridges		15.19
Depop		14.70
boohoo		14.11
ASOS		13.59
Jean Paul Gaultier		12.37
River Island		11.38
Topshop		11.29
All Saints		11.18
Vivienne Westwood		11.15
Morrisons		10.82
Glossier		10.55
Beauty Bay		9.95
Urban Outfitters		9.91
Primark		9.63
Marks & Spencer		8.93
Marni		8.82
Acne Studios		8.16
Amazon Music		7.87
Barbie		7.63
Tesco		7.50
Dr. Martens		7.44
Tate Modern		7.09
Vauxhall		6.81
JACQUEMUS		6.44
Efteling		6.25
Maison Margiela		5.83
Ryanair		5.54
Miu Miu		5.23
Aperol		5.00
Harrods		4.87
Stüssy		4.81
BBC		4.78
Coach		4.37
Superdry		4.13
Fenty beauty		4.11
Coachella		4.11
Bershka		3.91
Kodak		3.81
Sunnies Studios		3.74
Lush		3.71
H&M		3.70
Cadbury		3.67
SoundCloud		3.62
NBC		3.56
NARS Cosmetics		3.51
Pull&Bear		3.49