Madsen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
82,483
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:47 UTC
Genres
Biography
Madsen's unparalleled mix of distorted guitars, anthemic melodies, and catchy German lyrics without any awkwardness has carved out a unique space for the band, where they reign supreme and push boundaries. Adored by their fans, Madsen aims to show their gratitude with each show on their tour, celebrating their 19-year journey and eagerly looking forward to partying with their dedicated supporters.
Madsen stands out with 18-24 & 25-34 audiences across GERMANY, AUSTRIA, UNITED STATES. The profile is heavily male (62%), and content lands hardest on Youtube, where posts average 760 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Impericon, Holsten, Krombacher, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Madsen a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,483 · Engagements 669 · Rate 0.8% Posts 1,523 · Views 760 · Avg Likes 667 · Avg Comments 13 · Avg Views 760 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 34% 35-44: 11% 45-64: 5% |
Largest: 18-24 (46%); next: 25-34 (34%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
GERMANY (69%) AUSTRIA (6%) UNITED STATES (5%) BRAZIL (3%) MEXICO (2%) |
Top regions: GERMANY (69%), AUSTRIA (6%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 644 avg likes/post · Youtube: 760 avg views/post | Best reach: Youtube 760 avg views; best engagement: Instagram 644 avg likes |
Top Brand Affinities
Impericon
Holsten
Krombacher
Warsteiner
Bitburger
Commerzbank
Beck`s
Edeka
Dr. Oetker
Hummel
Tchibo
Augustiner Helles
| Brand | Category | Score |
|---|---|---|
| Impericon | 163.18 | |
| Holsten | 90.59 | |
| Krombacher | 45.53 | |
| Warsteiner | 39.72 | |
| Bitburger | 38.99 | |
| Commerzbank | 37.54 | |
| Beck`s | 34.40 | |
| Edeka | 29.86 | |
| Dr. Oetker | 29.52 | |
| Hummel | 29.01 | |
| Tchibo | 26.66 | |
| Augustiner Helles | 24.64 | |
| Ampeg | 22.28 | |
| Gamescom | 22.04 | |
| Braun | 21.82 | |
| Sennheiser | 17.79 | |
| Amazon Music | 12.25 | |
| PLAYMOBIL | 11.83 | |
| ESPRIT | 11.03 | |
| Zalando | 10.26 | |
| Lollapalooza | 9.81 | |
| Lidl | 8.25 | |
| Haribo | 7.69 | |
| Paulaner | 7.61 | |
| Thermomix | 7.21 | |
| Opel | 7.00 | |
| Lufthansa | 6.77 | |
| Heinz | 6.64 | |
| Polaroid | 5.72 | |
| Dr. Martens | 5.53 | |
| New Line Cinema | 5.37 | |
| Aperol | 5.19 | |
| IKEA | 5.08 | |
| Vans | 4.83 | |
| Carhartt | 4.27 | |
| Geocaching | 4.12 | |
| Olympus | 4.08 | |
| Busch | 3.88 | |
| Spotify Music | 3.83 | |
| UEFA | 3.77 | |
| Leica | 3.56 | |
| Volkswagen | 3.41 | |
| Lindt | 3.37 | |
| Converse | 3.30 | |
| Guinness | 3.15 | |
| Lego | 3.11 | |
| Columbia Pictures | 3.00 | |
| Mitsubishi Motors | 2.97 | |
| AMC | 2.89 | |
| MTV | 2.83 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:30 UTC | Madsen | Sporthalle Hamburg | Hamburg, Germany | |
| 2026-02-28 04:00 UTC | Madsen | Amager Bio | Copenhagen, Denmark | |
| 2026-03-13 03:00 UTC | Madsen | Train | Aarhus, Denmark | |
| 2026-03-14 03:00 UTC | Madsen, Thy Event | Thisted Musikteater | Thisted, Denmark | |
| 2026-03-21 03:00 UTC | Madsen | Skive Theater | Skive Municipality, Denmark |
