Mads Langer

Mads Langer — pop artist from DK.

My name is Mads Langer, and I write songs that navigate the journey of life, encompassing both light and darkness, past and future possibilities. They reflect…

Influence: 52.19% Fanbase: 33.67% Trending: 61.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 165.64% • Very Strong

As of 2025-09-08

138,964

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:31 UTC

Genres

poppopdanish popmainstream poprockdanish pop rockpop rock

Biography

My name is Mads Langer, and I write songs that navigate the journey of life, encompassing both light and darkness, past and future possibilities. They reflect the ups and downs of existence, allowing for dreams of love, peace, and eternal truths through music. My songs aim to contribute to the collective experience, embracing all aspects of life, big or small. Thank you for allowing me to be a part of it. ❤️

Top Brand Affinities

Report Date: 2025-09-08

Mads Langer indexes high with fans in the 18-24 range in DENMARK, GERMANY, UNITED STATES. The skew is female-leaning (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 21,272 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Derimod, By Malene Birger, Grundig, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mads Langer when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mads Langer score 3.49% — Very Strong bucket.

Brand: DerimodBrand: By Malene BirgerBrand: Grundig

Followers:138,964

Engagements:4,854

Rate:3.5%

Posts:162

Avg Likes:4,797

Avg Comments:115

Avg Views:23,416

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 138,964 · Engagements 4,854 · Rate 3.5% Posts 162 · Views 23,416 · Avg Likes 4,797 · Avg Comments 115 · Avg Views 23,416	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 30% 35-44: 17% 45-64: 9%	Largest: 18-24 (40%); next: 25-34 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	DENMARK (47%) GERMANY (9%) UNITED STATES (8%) BRAZIL (4%) ITALY (2%)	Top regions: DENMARK (47%), GERMANY (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 4,517 avg likes/post · Tiktok: 2,144 avg views/post · Youtube: 21,272 avg views/post	Best reach: Youtube 21,272 avg views; best engagement: Instagram 4,517 avg likes

Top Brand Affinities

Derimod

Score: 165.64

By Malene Birger

Score: 119.90

Grundig

Score: 99.27

Arla Foods

Score: 74.82

Ole Henriksen

Score: 42.68

Carlsberg

Score: 30.17

Ecco

Score: 27.71

Hummel

Score: 25.55

LEGOLAND

Score: 17.15

DHL

Score: 13.96

Nakd

Score: 12.23

Daniel Wellington

Score: 10.15

Brand	Category	Score
Derimod		165.64
By Malene Birger		119.90
Grundig		99.27
Arla Foods		74.82
Ole Henriksen		42.68
Carlsberg		30.17
Ecco		27.71
Hummel		25.55
LEGOLAND		17.15
DHL		13.96
Nakd		12.23
Daniel Wellington		10.15
Newdress		8.54
Nespresso		8.21
H&M Home		8.19
Hummer		7.27
Aperol		5.68
IKEA		4.91
essie		4.68
Haribo		4.56
Lego		4.20
Marc Jacobs		4.19
Kickstarter		3.91
Babybump		3.81
ASICS		3.19
Michael Kors		3.04
Mulberry		2.79
Baileys		2.56
Tinder		2.33
Ray-Ban		2.25
Pepsi		2.19
ASOS		2.06
Tommy Hilfiger		2.03
OREO		2.01
KENZO		1.97
Calvin Klein		1.97
Red Bull		1.88
Snickers		1.83
H&M		1.78
Primark		1.75
Polo Ralph Lauren		1.70
Nutella		1.63
New Balance		1.60
Coca-Cola		1.56
Spotify Music		1.55
Pokemon Go		1.52
Fiat		1.51
Hermès		1.47
McDonald's		1.46
Nike		1.44