Madrugada

Madrugada — rock artist from NO.

Emerging from the vibrant 90s rock scene in Norway, Madrugada stood out as a unique force with their debut album, "Industrial Silence" (1999), capturing…

Influence: 55.37% Fanbase: 35.09% Trending: 65.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sennheiser • 9.05% • Very Strong

As of 2025-09-08

107,688

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:52:18 UTC

Genres

rockrocknorwegian rockalternative rockeuropeannorwegian americana

Biography

Emerging from the vibrant 90s rock scene in Norway, Madrugada stood out as a unique force with their debut album, "Industrial Silence" (1999), capturing audiences and critics alike with their soulful and intense music. Led by powerhouse vocalist Sivert Høyem, along with Frode Jacobsen's solid bass and Jon Lauvland Pettersen's innovative drumming, the band's sound was both original and timeless. Tragically, guitarist Robert Burås passed away in 2007, leaving a significant void in the band's lineup.

Despite facing challenges in the early 2000s, with Lauvland Pettersen departing after "The Nightly Disease" (2001), Madrugada continued to release impactful albums like "Grit" (2002) and "The Deep End" (2005). Their self-titled album in 2008 marked the end of an era, but songs such as "Majesty," "The Kids Are on High Street," and the poignant duet "Lift Me" with Ane Brun solidified Madrugada's legacy in Norwegian music history.

Top Brand Affinities

Report Date: 2025-09-08

Madrugada cuts through with 25-34 & 18-24 audiences and consistency across GREECE, BRAZIL, UNITED STATES. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 54,763 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Sennheiser, Tate Modern, Olympus, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madrugada score 2.37% — Strong bucket.

Brand: SennheiserBrand: Tate ModernBrand: Olympus

Followers:107,688

Engagements:2,548

Rate:2.4%

Posts:912

Avg Likes:2,468

Avg Comments:86

Avg Views:57,515

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 107,688 · Engagements 2,548 · Rate 2.4% Posts 912 · Views 57,515 · Avg Likes 2,468 · Avg Comments 86 · Avg Views 57,515	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 28% 35-44: 21% 45-64: 11%	Largest: 25-34 (37%); next: 18-24 (28%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	GREECE (23%) BRAZIL (8%) UNITED STATES (6%) GERMANY (4%) NORWAY (4%)	Top regions: GREECE (23%), BRAZIL (8%), UNITED STATES (6%)
Platform Engagement	Instagram: 973 avg likes/post · Tiktok: 2,752 avg views/post · Youtube: 54,763 avg views/post	Best reach: Youtube 54,763 avg views; best engagement: Youtube 1,327 avg likes

Top Brand Affinities

Sennheiser

Score: 9.05

Tate Modern

Score: 8.43

Olympus

Score: 7.70

PLAYMOBIL

Score: 7.31

Carlsberg

Score: 6.83

Leica

Score: 4.70

Fujifilm

Score: 3.77

Spotify Music

Score: 3.47

A Game of Tones

Score: 3.19

Aperol

Score: 3.08

Kodak

Score: 2.97

Volvo

Score: 2.80

Brand	Category	Score
Sennheiser		9.05
Tate Modern		8.43
Olympus		7.70
PLAYMOBIL		7.31
Carlsberg		6.83
Leica		4.70
Fujifilm		3.77
Spotify Music		3.47
A Game of Tones		3.19
Aperol		3.08
Kodak		2.97
Volvo		2.80
Dr. Martens		2.80
Lego		2.79
Polaroid		2.65
Travelgram		2.59
Lollapalooza		2.49
Citroen		2.46
Warner Bros		2.43
Geocaching		2.37
Guinness		2.23
Nikon		2.21
National Geographic		2.20
MTV		2.19
IKEA		2.06
HBO		2.01
Jack Daniels		1.86
Fiat		1.83
ASICS		1.72
Urban Decay Cosmetics		1.69
Tesla Motors		1.68
Star Wars		1.65
The North Face		1.59
Harley-Davidson		1.51
Jaguar		1.49
Canon		1.46
BBC		1.38
SoundCloud		1.37
Sony		1.34
Cadillac		1.32
Coca-Cola		1.29
Airbnb		1.27
musical.ly		1.25
Huawei		1.24
Heineken		1.24
Yves Saint Laurent		1.18
Ray-Ban		1.17
Oakley		1.14
Vans		1.13
Volkswagen		1.12