Madman Brand Affinity ranks highest Napapijri at 28.58% . Very Strong. Score DMDB 55.49% | Fanbase 43.77%

Madman — hip-hop & rap artist from IT.

Born in 1988, Madman joined Tanta Roba Label in 2013 and quickly rose to success, achieving chart-topping albums, multiple FIMI certifications, and millions of…

Madman

Established

Country: IT | Gender: male | Artist ID: 11e83fdf-ec8e-1f02-8e97-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/rapitalian hip hophip hoptrap

Influential: 55.49% Fanbase: 43.77% Trending: 61.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 28.58% • Very Strong

As of 2025-09-09

831,265

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.49% | Fanbase 43.77% | Trending 61.35% | CAREER STAGE: MID_LEVEL

Biography

Born in 1988, Madman joined Tanta Roba Label in 2013 and quickly rose to success, achieving chart-topping albums, multiple FIMI certifications, and millions of views and streams. In February 2017, he collaborated with Ubisoft on the track "For Honor," produced by PK, to commemorate the release of the popular video game of the same name. Known for his technical prowess, Madman's debut with Gemitaiz in 2014 on "Kepler" topped the FIMI charts and earned a gold certification in under two months.

Madman's solo debut came in 2015 with "Doppelganger," which also reached number one on the charts and featured collaborations with notable artists like Fabri Fibra and producers PK, Ombra, and Pherro. His mixtape "MM Vol. 2," released for free download in October 2016, further solidified his standing in the Italian rap scene.

Report Date: 2025-09-09

Madman commands interest from 18-24 & 25-34 audiences in ITALY, UNITED STATES, SPAIN. With a heavily male (69%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (35,456 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Napapijri, Auchan, Kappa points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madman score 4.27% — Very Strong bucket.

Brand: NapapijriBrand: AuchanBrand: Kappa

Followers:831,265

Engagements:35,456

Rate:4.3%

Posts:45

Avg Likes:35,456

Avg Comments:174

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 831,265 · Engagements 35,456 · Rate 4.3% Posts 45 · Views 0 · Avg Likes 35,456 · Avg Comments 174 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 40% 13-17: 6% 35-44: 5%	Largest: 18-24 (49%); next: 25-34 (40%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	ITALY (94%) UNITED STATES (1%) SPAIN (1%) UNITED KINGDOM (1%) SWITZERLAND (0%)	Top regions: ITALY (94%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 35,456 avg likes/post	best engagement: Instagram 35,456 avg likes

Top Brand Affinities

Napapijri

Score: 28.58

Auchan

Score: 15.16

Kappa

Score: 12.56

Superga

Score: 12.45

Peroni

Score: 10.98

Campari

Score: 10.78

Arezzo

Score: 8.36

Alfa Romeo

Score: 7.93

Emporio Armani

Score: 7.75

New Era

Score: 7.68

Stone Island

Score: 7.39

Foot Locker

Score: 7.19

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Top Brand Affinities

Brand	Category	Score
Napapijri		28.58
Auchan		15.16
Kappa		12.56
Superga		12.45
Peroni		10.98
Campari		10.78
Arezzo		8.36
Alfa Romeo		7.93
Emporio Armani		7.75
New Era		7.68
Stone Island		7.39
Foot Locker		7.19
Husqvarna Motorcycles		6.54
Ryanair		6.50
Moncler		5.70
Dsquared		5.40
Stüssy		4.84
Monster Beverage		3.60
Pull&Bear		3.54
Supreme		3.40
Moschino		3.12
Ubisoft		3.02
Polaroid		2.97
FIFA		2.95
Carhartt		2.81
Ducati		2.77
The North Face		2.68
Ferrari		2.67
Fila		2.64
Vans		2.53
Versace		2.41
Ray-Ban		2.38
NBA		2.33
Bershka		2.24
Armani		2.23
Dolce & Gabbana		2.18
Calvin Klein		2.18
KTM		2.17
Beats Electronics		2.14
GoPro		2.10
Fiat		2.07
Levi's		2.01
Gucci		2.00
Heineken		2.00
Rolex		1.98
Nike		1.97
Universal		1.95
Aperol		1.95
PlayStation		1.94
shein		1.89