Madlib

Madlib — r&b, funk & soul artist from US.

Madlib, born Otis Jackson, Jr. in 1973, is a renowned hip-hop artist who describes himself as a DJ first, producer second, and MC last. Emerging in the early…

Influence: 63.38% Fanbase: 49.63% Trending: 70.25% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 83.12% • Very Strong

As of 2025-09-08

375,530

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:10 UTC

Genres

r&b, funk & soulindie soulfunkalternativeescape roomhip-hop & raphip hopalternative hip hoppsychedelic hip hopelectronicelectronica

Biography

Madlib, born Otis Jackson, Jr. in 1973, is a renowned hip-hop artist who describes himself as a DJ first, producer second, and MC last. Emerging in the early '90s, he has created a unique sound primarily using old-school recording and sampling gear, earning praise for his work under various aliases such as Quasimoto and Beat Konducta. Collaborating with leading hip-hop performers, some of his acclaimed albums include Soundpieces: Da Antidote! (1999), Madvillainy (2004), and Bandana (2019) with Freddie Gibbs.

Starting with the group Lootpack in 1990, Madlib's musical journey expanded to various projects such as Yesterdays New Quintet and Jaylib. Over the years, he has produced for a diverse range of artists, including Mos Def and Erykah Badu. Madlib is also known for his instrumental series like Beat Konducta and the Madlib Medicine Show. Continuously innovating, he remains a prolific figure in the underground rap scene with recent releases like Sound Ancestors (2021) and Champagne for Breakfast (2023) with Meyhem Lauren and DJ Muggs.

Top Brand Affinities

Report Date: 2025-09-08

Madlib resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, FRANCE. The demographic is heavily male (89%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 7,996 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Akai, Mixcloud, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madlib score 1.10% — Moderate bucket.

Brand: AkaiBrand: MixcloudBrand: MOOG

Followers:375,530

Engagements:4,125

Rate:1.1%

Posts:124

Avg Likes:4,107

Avg Comments:126

Avg Views:7,996

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 375,530 · Engagements 4,125 · Rate 1.1% Posts 124 · Views 7,996 · Avg Likes 4,107 · Avg Comments 126 · Avg Views 7,996	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 36% 35-44: 13% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (36%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (40%) BRAZIL (6%) FRANCE (6%) UNITED KINGDOM (4%) CANADA (4%)	Top regions: UNITED STATES (40%), BRAZIL (6%), FRANCE (6%)
Platform Engagement	Instagram: 3,827 avg likes/post · Youtube: 7,996 avg views/post	Best reach: Youtube 7,996 avg views; best engagement: Instagram 3,827 avg likes

Top Brand Affinities

Akai

Score: 83.12

Mixcloud

Score: 42.70

MOOG

Score: 41.39

OSGEMEOS

Score: 37.39

Ableton

Score: 35.40

Live Nation

Score: 22.04

Beats Electronics

Score: 18.42

Pro Tools

Score: 17.62

SoundCloud

Score: 15.78

Pioneer

Score: 11.52

Marc O'Polo

Score: 10.02

Amazon Music

Score: 9.75

Brand	Category	Score
Akai		83.12
Mixcloud		42.70
MOOG		41.39
OSGEMEOS		37.39
Ableton		35.40
Live Nation		22.04
Beats Electronics		18.42
Pro Tools		17.62
SoundCloud		15.78
Pioneer		11.52
Marc O'Polo		10.02
Amazon Music		9.75
Atmos		9.58
Stüssy		8.95
New Era		8.53
Tekken		8.33
Carhartt		8.00
Kodak		6.87
Spotify Music		6.80
Los Angeles Lakers		6.06
Nice Kicks		5.61
iHeartRadio Music Awards		5.57
Capcom		5.41
Sneakerhead		5.14
Kickstagram		4.82
Supreme		4.78
Sega		4.78
Hennessy		4.45
ESPN		4.38
Verizon		4.38
Coachella		4.36
Warner Bros		3.98
Mortal Kombat		3.82
Leica		3.75
CNN		3.69
NBA		3.59
Cartoon Network		3.54
Gundam		3.49
Nintendo		3.44
MTV		3.20
Columbia Pictures		3.11
Nickelodeon		3.11
Comedy Central		3.10
Polo Ralph Lauren		3.09
Monster Beverage		3.06
Cadillac		3.01
Timberland		2.94
NFL		2.92
Lollapalooza		2.86
Budweiser		2.78