MadeinTYO Brand Affinity ranks highest Spinrilla at 32.97% . Very Strong. Score DMDB 64.96% | Fanbase 57.58%

MadeinTYO — hip-hop & rap artist from US.

MadeinTYO, born in Tokyo to a Naval Officer father, was raised in various locations before settling in Tokyo during his teenage years. Influenced by the…

MadeinTYO

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-d7c4-5d46-984b-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hopmelodic raphip-hop/rapunderground hip hopvapor trap

Influential: 64.96% Fanbase: 57.58% Trending: 68.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 32.97% • Very Strong

As of 2025-09-09

1,228,965

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.96% | Fanbase 57.58% | Trending 68.65% | CAREER STAGE: MAINSTREAM

Biography

MadeinTYO, born in Tokyo to a Naval Officer father, was raised in various locations before settling in Tokyo during his teenage years. Influenced by the diverse culture and inspired by his brother, 24hrs, a producer and artist, MadeinTYO began his music career by founding the collective "The Private Club." Known for his bass-heavy production and playful lyrical style, MadeinTYO has amassed over 1 billion streams globally, becoming a pioneer in his genre and achieving radio success.

In 2016, MadeinTYO gained widespread recognition with his debut single "Uber Everywhere," which went double platinum and was followed by the platinum-certified hit "Skateboard P." Named a XXL Freshman in 2017, he has collaborated with artists like Ty Dolla $ign and 2 Chainz, and released the EP "Trues World." With an upcoming album and the continued growth of The Private Club, MadeinTYO remains a prominent figure in the music industry, breaking boundaries and connecting with his dedicated fanbase.

Report Date: 2025-09-09

MadeinTYO is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (7,810 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Spinrilla, Jeremy Scott, Adidas Y-3 points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MadeinTYO score 0.08% — Low bucket.

Brand: SpinrillaBrand: Jeremy ScottBrand: Adidas Y-3

Followers:1,228,965

Engagements:1,030

Rate:0.1%

Posts:793

Avg Likes:954

Avg Comments:55

Avg Views:13,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,228,965 · Engagements 1,030 · Rate 0.1% Posts 793 · Views 13,483 · Avg Likes 954 · Avg Comments 55 · Avg Views 13,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (52%) CANADA (5%) BRAZIL (3%) UNITED KINGDOM (3%) FRANCE (3%)	Top regions: UNITED STATES (52%), CANADA (5%), BRAZIL (3%)
Platform Engagement	Instagram: 345 avg likes/post · Tiktok: 7,810 avg views/post · Youtube: 5,673 avg views/post	Best reach: Tiktok 7,810 avg views; best engagement: Tiktok 352 avg likes

Top Brand Affinities

Spinrilla

Score: 32.97

Jeremy Scott

Score: 28.62

Adidas Y-3

Score: 26.73

New Era

Score: 24.26

Outfitgrid

Score: 23.05

Marni

Score: 18.85

Zumiez

Score: 18.05

Akai

Score: 17.48

Palm Angels

Score: 16.98

Acne Studios

Score: 16.97

True Religion

Score: 15.17

Pro Tools

Score: 15.05

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Top Brand Affinities

Brand	Category	Score
Spinrilla		32.97
Jeremy Scott		28.62
Adidas Y-3		26.73
New Era		24.26
Outfitgrid		23.05
Marni		18.85
Zumiez		18.05
Akai		17.48
Palm Angels		16.98
Acne Studios		16.97
True Religion		15.17
Pro Tools		15.05
Arc'teryx		14.99
DC Shoes		14.87
WNBA		14.46
Alexander Wang		13.19
Vivienne Westwood		12.44
SoundCloud		12.20
Champion		10.40
Kappa		9.52
Tekken		8.56
Lanvin		8.42
Supreme		8.16
Coach		8.12
Sneaker News		8.10
Beats Electronics		8.09
Foot Locker		7.98
Stone Island		7.94
Amazon Music		7.55
Kodak		7.50
Alexander McQueen		6.72
Sole Collector		6.72
Loewe		6.58
Stüssy		6.21
Pontiac		6.16
Moncler		6.08
Maison Margiela		5.91
Maybach		5.81
Hennessy		5.56
Urban Outfitters		4.82
Kickstagram		4.78
Ableton		4.74
Nice Kicks		4.63
GAP		4.54
Versace		4.22
MTV		4.16
Sneakerhead		4.09
iHeartRadio Music Awards		4.06
ASICS		4.01
Spotify Music		3.99