Maddie & Tae
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,917,466
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:23 UTC
Genres
Biography
The duo's success has garnered acclaim from various media outlets including NPR, Entertainment Weekly, and The Washington Post. Maddie & Tae are known for their identifiable sound and tight harmonies, continuing to make an impact in the country music industry. For more information, visit www.maddieandtae.com.
Maddie & Tae is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. The audience is heavily female (74%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (33,450 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ariat, Sherri Hill, Houston Livestock Show and Rodeo points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,917,466 · Engagements 8,402 · Rate 0.4% Posts 3,515 · Views 39,223 · Avg Likes 8,250 · Avg Comments 89 · Avg Views 39,223 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 28% 35-44: 11% 13-17: 10% |
Largest: 18-24 (45%); next: 25-34 (28%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
UNITED STATES (70%) NIGERIA (4%) CANADA (4%) INDIA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (70%), NIGERIA (4%), CANADA (4%) |
| Platform Engagement | Instagram: 4,668 avg likes/post · Tiktok: 33,450 avg views/post · Youtube: 5,773 avg views/post | Best reach: Tiktok 33,450 avg views; best engagement: Instagram 4,668 avg likes |
Top Brand Affinities
Ariat
Sherri Hill
Houston Livestock Show and Rodeo
FabFitFun
Fabletics
Free People
Amazon Music
Influenster
SeneGence
Arbonne
Busch
Marshalls
| Brand | Category | Score |
|---|---|---|
| Ariat | 22.97 | |
| Sherri Hill | 19.33 | |
| Houston Livestock Show and Rodeo | 16.54 | |
| FabFitFun | 15.10 | |
| Fabletics | 12.10 | |
| Free People | 10.45 | |
| Amazon Music | 9.44 | |
| Influenster | 8.47 | |
| SeneGence | 8.29 | |
| Arbonne | 8.16 | |
| Busch | 8.08 | |
| Marshalls | 8.06 | |
| Bud Light | 7.36 | |
| T.J. Maxx | 7.09 | |
| Margaritaville | 6.83 | |
| Anthropologie | 6.61 | |
| iHeartRadio Music Awards | 6.55 | |
| Verizon | 6.30 | |
| Abercrombie & Fitch | 6.17 | |
| Macy's | 5.99 | |
| Publix | 5.51 | |
| ULTA Beauty | 5.43 | |
| Chick-fil-A | 5.10 | |
| Target | 4.94 | |
| Coors | 4.90 | |
| Heinz | 4.84 | |
| NORDSTROM | 4.63 | |
| Kroger | 4.60 | |
| Carhartt | 4.60 | |
| American Eagle | 4.59 | |
| ABC | 4.41 | |
| The Home Depot | 4.31 | |
| Steve Madden | 4.07 | |
| Walmart | 4.04 | |
| Kate Spade | 4.00 | |
| Holden | 3.69 | |
| Gillette | 3.58 | |
| NBC | 3.54 | |
| Taco Bell | 3.51 | |
| GMC | 3.49 | |
| OLD NAVY | 3.42 | |
| Urban Outfitters | 3.37 | |
| Lululemon Athletica | 3.27 | |
| NHL | 2.99 | |
| Jeep | 2.81 | |
| Bentley | 2.80 | |
| MTV | 2.79 | |
| Babybump | 2.77 | |
| Oakley | 2.72 | |
| Kylie Cosmetics | 2.70 |
Official Profiles
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LoginArtist: Maddie & Tae
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-20 04:00 UTC | Maddie and Tae | Jannus Live | Saint Petersburg, Russia | |
| 2026-02-21 04:00 UTC | Maddie and Tae | The Ranch Concert Hall & Saloon | Fort Myers, United States | |
| 2026-02-22 03:00 UTC | Jupiter Seafood Festival 2026 | Abacoa Amphitheatre | jupiter, United States | — |
| 2026-02-27 04:00 UTC | Maddie and Tae | Weldon Mills Theatre | Roanoke Rapids, United States | |
| 2026-02-28 04:00 UTC | Maddie & Tae | Music Box at the Borgata | Atlantic City, United States | |
| 2026-03-01 03:00 UTC | Maddie & Tae | Sherman Theater | Stroudsburg, United States | |
| 2026-03-27 02:00 UTC | Maddie and Tae | New Barn Theatre | Mount Vernon, United States | |
| 2026-03-27 03:00 UTC | Maddie and Tae | Renfro Valley Entertainment Center | Mount Vernon, United States | |
| 2026-03-28 02:30 UTC | Maddie & Tae | Lori's Roadhouse | West Chester Township, United States | |
| 2026-03-29 03:00 UTC | Maddie & Tae | The Sylvee | Madison, United States |
