Maddie & Tae Brand Affinity ranks highest Ariat at 22.97% . Very Strong. Score DMDB 60.40% | Fanbase 50.50%

Maddie & Tae — pop artist from US.

Maddie & Tae, an award-winning duo, gained recognition in 2013 with their hit single "Girl In A Country Song," which achieved platinum status and topped the…

Maddie & Tae

Recognizable

Country: US | Artist ID: 11e81bc7-bbca-6dbc-ae2e-a0369fe50396

Find Artist

Genres

popcountry popmainstream popcountrycountrycontemporary country

Influential: 60.40% Fanbase: 50.50% Trending: 65.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 22.97% • Very Strong

As of 2025-09-09

1,917,466

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.40% | Fanbase 50.50% | Trending 65.35% | CAREER STAGE: MAINSTREAM

Biography

Maddie & Tae, an award-winning duo, gained recognition in 2013 with their hit single "Girl In A Country Song," which achieved platinum status and topped the Country Airplay charts. They have received accolades from the Country Music Academy, Radio Disney Music Awards, and nominations from ACM, CMA, and CMT Awards. Their vocal pairings and harmonies have been praised by Rolling Stone and Billboard, with their music representing a step forward in the country music scene. Maddie & Tae have toured with notable artists such as Carrie Underwood, Dierks Bentley, Lee Brice, and Brad Paisley.

The duo's success has garnered acclaim from various media outlets including NPR, Entertainment Weekly, and The Washington Post. Maddie & Tae are known for their identifiable sound and tight harmonies, continuing to make an impact in the country music industry. For more information, visit www.maddieandtae.com.

Report Date: 2025-09-09

Maddie & Tae is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. The audience is heavily female (74%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (33,450 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ariat, Sherri Hill, Houston Livestock Show and Rodeo points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maddie & Tae score 0.44% — Low bucket.

Brand: AriatBrand: Sherri HillBrand: Houston Livestock Show and Rodeo

Followers:1,917,466

Engagements:8,402

Rate:0.4%

Posts:3,515

Avg Likes:8,250

Avg Comments:89

Avg Views:39,223

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,917,466 · Engagements 8,402 · Rate 0.4% Posts 3,515 · Views 39,223 · Avg Likes 8,250 · Avg Comments 89 · Avg Views 39,223	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 28% 35-44: 11% 13-17: 10%	Largest: 18-24 (45%); next: 25-34 (28%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (70%) NIGERIA (4%) CANADA (4%) INDIA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (70%), NIGERIA (4%), CANADA (4%)
Platform Engagement	Instagram: 4,668 avg likes/post · Tiktok: 33,450 avg views/post · Youtube: 5,773 avg views/post	Best reach: Tiktok 33,450 avg views; best engagement: Instagram 4,668 avg likes

Top Brand Affinities

Ariat

Score: 22.97

Sherri Hill

Score: 19.33

Houston Livestock Show and Rodeo

Score: 16.54

FabFitFun

Score: 15.10

Fabletics

Score: 12.10

Free People

Score: 10.45

Amazon Music

Score: 9.44

Influenster

Score: 8.47

SeneGence

Score: 8.29

Arbonne

Score: 8.16

Busch

Score: 8.08

Marshalls

Score: 8.06

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Top Brand Affinities

Brand	Category	Score
Ariat		22.97
Sherri Hill		19.33
Houston Livestock Show and Rodeo		16.54
FabFitFun		15.10
Fabletics		12.10
Free People		10.45
Amazon Music		9.44
Influenster		8.47
SeneGence		8.29
Arbonne		8.16
Busch		8.08
Marshalls		8.06
Bud Light		7.36
T.J. Maxx		7.09
Margaritaville		6.83
Anthropologie		6.61
iHeartRadio Music Awards		6.55
Verizon		6.30
Abercrombie & Fitch		6.17
Macy's		5.99
Publix		5.51
ULTA Beauty		5.43
Chick-fil-A		5.10
Target		4.94
Coors		4.90
Heinz		4.84
NORDSTROM		4.63
Kroger		4.60
Carhartt		4.60
American Eagle		4.59
ABC		4.41
The Home Depot		4.31
Steve Madden		4.07
Walmart		4.04
Kate Spade		4.00
Holden		3.69
Gillette		3.58
NBC		3.54
Taco Bell		3.51
GMC		3.49
OLD NAVY		3.42
Urban Outfitters		3.37
Lululemon Athletica		3.27
NHL		2.99
Jeep		2.81
Bentley		2.80
MTV		2.79
Babybump		2.77
Oakley		2.72
Kylie Cosmetics		2.70