Macka B
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,668,463
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 07:04:59 UTC
Genres
Biography
Inspired by reggae legends like U-Roy and Prince Far I, Macka B immersed himself in the music scene, eventually signing with Mad Professor's Ariwa label. He gained recognition with hits like "Unemployment Blues" and "Dread a Who She Love," earning Best Male DJ awards in Britain. Throughout the 1990s, Macka B released a series of successful albums, including "Natural Suntan" and "Roots & Culture," culminating in the internationally popular track "Squeeze Me." His dedication to reggae's spirit and sound solidified his status as a respected figure in the genre.
Macka B indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,733 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Pioneer, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Macka B when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,668,463 · Engagements 7,317 · Rate 0.4% Posts 2,429 · Views 1,733 · Avg Likes 7,300 · Avg Comments 209 · Avg Views 1,733 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 34% 35-44: 9% 13-17: 6% |
Largest: 18-24 (46%); next: 25-34 (34%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (13%) CANADA (6%) GERMANY (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (13%), CANADA (6%) |
| Platform Engagement | Instagram: 7,078 avg likes/post · Youtube: 1,733 avg views/post | Best reach: Youtube 1,733 avg views; best engagement: Instagram 7,078 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
ALDI
Paramount Pictures
SoundCloud
Fenty beauty
Chipotle Mexican Grill
Tesco
Beats Electronics
Matrix
Showtime
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 16.91 | |
| Pioneer | 6.06 | |
| Ableton | 5.08 | |
| ALDI | 4.26 | |
| Paramount Pictures | 3.37 | |
| SoundCloud | 3.36 | |
| Fenty beauty | 3.35 | |
| Chipotle Mexican Grill | 3.22 | |
| Tesco | 3.17 | |
| Beats Electronics | 3.13 | |
| Matrix | 2.96 | |
| Showtime | 2.92 | |
| FashionNova | 2.92 | |
| Urban Outfitters | 2.91 | |
| Hennessy | 2.59 | |
| NBC | 2.55 | |
| Nickelodeon | 2.25 | |
| Kodak | 2.22 | |
| Spotify Music | 2.17 | |
| Dr. Martens | 2.15 | |
| NFL | 2.15 | |
| Target | 2.11 | |
| Guinness | 2.08 | |
| Coachella | 2.06 | |
| Lush | 2.04 | |
| ASOS | 1.98 | |
| Budweiser | 1.97 | |
| Snickers | 1.96 | |
| WWE | 1.91 | |
| Los Angeles Lakers | 1.91 | |
| Walmart | 1.87 | |
| Tinder | 1.86 | |
| Sunnies Studios | 1.84 | |
| Airbnb | 1.83 | |
| Sneakerhead | 1.83 | |
| NBA | 1.78 | |
| UFC | 1.77 | |
| Costco | 1.75 | |
| Polaroid | 1.71 | |
| Under Armour | 1.67 | |
| Chrysler | 1.64 | |
| Versace | 1.63 | |
| Amazon | 1.62 | |
| Sephora | 1.57 | |
| Activision Blizzard | 1.54 | |
| Cadillac | 1.53 | |
| shein | 1.52 | |
| BBC | 1.51 | |
| Jaguar | 1.49 | |
| Fujifilm | 1.48 |
Official Profiles
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LoginArtist: Macka B
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Macka B, Macka-Chin | Espace Culturel et Festif de l'Étoile | Châteaurenard, France |
