Mace

Mace — pop artist from IT.

The multiplatinum hippy artist has captivated audiences worldwide with their unique blend of folk-inspired melodies and socially conscious lyrics. Their music…

Influence: 50.84% Fanbase: 28.79% Trending: 61.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 63.16% • Very Strong

As of 2025-09-08

284,116

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:48 UTC

Genres

popitalian indie popr&b, funk & soulfunk cariocaalternativealternativehip-hop & raphip-hop/rapitalian hip hopelectronicelectronic

Biography

The multiplatinum hippy artist has captivated audiences worldwide with their unique blend of folk-inspired melodies and socially conscious lyrics. Their music has resonated with a diverse fan base, earning them critical acclaim and commercial success. Through their introspective songwriting and soulful vocals, the artist has established themselves as a leading figure in the contemporary music scene, pushing boundaries and inspiring listeners to think beyond the conventional.

With a discography filled with chart-topping hits and award-winning albums, the multiplatinum hippy artist continues to leave a lasting impact on the industry. Their live performances are known for their electrifying energy and emotional depth, creating an immersive experience for fans. As they navigate the complexities of fame and artistic integrity, the artist remains committed to their vision of spreading positivity and awareness through their music, solidifying their place as a cultural icon for a generation seeking meaning and connection in a rapidly changing world.

Top Brand Affinities

Report Date: 2025-09-08

Mace cuts through with 18-24 & 25-34 audiences and consistency across ITALY, UNITED STATES, FRANCE. A heavily male (67%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 384,973 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warner Music, UniCredit, MOCO Museum, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mace score 8.28% — Very Strong bucket.

Brand: Warner MusicBrand: UniCreditBrand: MOCO Museum

Followers:284,116

Engagements:23,520

Rate:8.3%

Posts:548

Avg Likes:23,113

Avg Comments:207

Avg Views:491,273

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 284,116 · Engagements 23,520 · Rate 8.3% Posts 548 · Views 491,273 · Avg Likes 23,113 · Avg Comments 207 · Avg Views 491,273	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 9% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	ITALY (89%) UNITED STATES (2%) FRANCE (1%) SWITZERLAND (1%) UNITED KINGDOM (1%)	Top regions: ITALY (89%), UNITED STATES (2%), FRANCE (1%)
Platform Engagement	Instagram: 15,476 avg likes/post · Tiktok: 106,300 avg views/post · Youtube: 384,973 avg views/post	Best reach: Youtube 384,973 avg views; best engagement: Instagram 15,476 avg likes

Top Brand Affinities

Warner Music

Score: 63.16

UniCredit

Score: 37.58

MOCO Museum

Score: 21.96

Akai

Score: 21.60

Peroni

Score: 20.20

Superga

Score: 13.97

Ableton

Score: 13.75

Campari

Score: 13.46

Palm Angels

Score: 12.59

Arezzo

Score: 10.05

Stone Island

Score: 9.71

Kappa

Score: 8.81

Brand	Category	Score
Warner Music		63.16
UniCredit		37.58
MOCO Museum		21.96
Akai		21.60
Peroni		20.20
Superga		13.97
Ableton		13.75
Campari		13.46
Palm Angels		12.59
Arezzo		10.05
Stone Island		9.71
Kappa		8.81
Tate Modern		8.62
Dsquared		7.32
Pioneer		7.14
Alfa Romeo		6.55
Maison Margiela		6.23
Calzedonia		6.13
Carhartt		6.12
Emporio Armani		6.11
Moncler		6.07
Polaroid		5.34
Spotify Music		5.11
Ryanair		5.01
Beats Electronics		4.88
SoundCloud		4.78
Selfiegram		4.55
Kodak		4.52
Stüssy		4.48
Moschino		4.21
Miu Miu		4.09
Prada		4.02
Dolce & Gabbana		3.87
Dr. Martens		3.83
Armani		3.66
Martini		3.64
The North Face		3.52
Ferragamo		3.50
Tomorrowland		3.38
Pantone Inc		3.37
Versace		3.12
Fiat		3.11
Pull&Bear		3.09
MTV		3.07
Olympus		3.04
Supreme		3.03
Montblanc		3.01
Warner Bros		3.00
Ray-Ban		2.97
Fendi		2.94