Mabel Brand Affinity ranks highest MISSGUIDED at 23.31% . Very Strong. Score DMDB 65.81% | Fanbase 57.20%

Mabel — pop artist from GB.

Alien is a musical artist who explores the human experience through their music. Their work primarily consists of songs that reflect their unique perspective.

Mabel

Recognizable

Country: GB | Artist ID: 11e81bc9-96ae-44ac-9f92-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popuk popelectronictropical houseedmpop dance

Influential: 65.81% Fanbase: 57.20% Trending: 70.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 23.31% • Very Strong

As of 2025-09-09

3,773,281

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.81% | Fanbase 57.20% | Trending 70.11% | CAREER STAGE: MAINSTREAM

Biography

Alien is a musical artist who explores the human experience through their music. Their work primarily consists of songs that reflect their unique perspective.

Report Date: 2025-09-09

Mabel builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, INDIA. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (35,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MISSGUIDED, boohoo, Victoria Beckham point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mabel score 0.29% — Low bucket.

Brand: MISSGUIDEDBrand: boohooBrand: Victoria Beckham

Followers:3,773,281

Engagements:10,944

Rate:0.3%

Posts:980

Avg Likes:10,794

Avg Comments:186

Avg Views:42,424

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,773,281 · Engagements 10,944 · Rate 0.3% Posts 980 · Views 42,424 · Avg Likes 10,794 · Avg Comments 186 · Avg Views 42,424	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (13%) INDIA (8%) BRAZIL (7%) ITALY (4%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (13%), INDIA (8%)
Platform Engagement	Instagram: 9,095 avg likes/post · Tiktok: 35,000 avg views/post · Youtube: 7,424 avg views/post	Best reach: Tiktok 35,000 avg views; best engagement: Instagram 9,095 avg likes

Top Brand Affinities

MISSGUIDED

Score: 23.31

boohoo

Score: 19.43

Victoria Beckham

Score: 17.44

Acne Studios

Score: 17.15

River Island

Score: 15.96

Jean Paul Gaultier

Score: 15.43

Selfridges

Score: 14.57

JACQUEMUS

Score: 14.06

Amazon Music

Score: 11.76

Nasty Gal

Score: 10.60

ASOS

Score: 9.82

Accor Hotels

Score: 9.44

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
MISSGUIDED		23.31
boohoo		19.43
Victoria Beckham		17.44
Acne Studios		17.15
River Island		15.96
Jean Paul Gaultier		15.43
Selfridges		14.57
JACQUEMUS		14.06
Amazon Music		11.76
Nasty Gal		10.60
ASOS		9.82
Accor Hotels		9.44
Vauxhall		8.98
Loewe		8.69
Alexander McQueen		8.62
Tate Modern		8.46
Marks & Spencer		8.03
Glossier		7.99
Topshop		7.07
Miu Miu		6.85
KARL LAGERFELD		6.61
Emporio Armani		6.56
Primark		6.20
Urban Outfitters		6.13
Harrods		5.58
Vivienne Westwood		5.57
Pioneer		5.40
Moncler		5.38
Fenty beauty		5.31
Kodak		5.03
Coach		4.97
UGG		4.16
Christian Louboutin		4.07
Jimmy Choo		3.93
Stüssy		3.93
Bershka		3.90
Marc Jacobs		3.75
MTV		3.63
NARS Cosmetics		3.62
Ferragamo		3.49
shein		3.48
Kylie Cosmetics		3.44
TOM FORD		3.43
Aperol		3.35
H&M		3.31
BALMAIN		3.30
Pull&Bear		3.24
Lush		3.11
NBC		3.08
Fendi		3.05