M24

M24

Country: GB | Gender: male

Influence: 54.21% Fanbase: 30.48% Trending: 66.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 25.92% • Very Strong

As of 2025-09-09

400,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:30:41 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk drillhip hoptrap

Biography

M24, a rising drill rapper from Brixton and member of the iconic 150 collective, has released his latest mixtape "Concrete Rose." Initially gaining recognition through collaborations with Skengdo, AM, and Stickz, M24's breakout came with his hit single "London" featuring Tion Wayne, amassing over 40 million streams. His debut mixtape "Drip N Drill," released in August 2020, showcased his versatile sound blending drill with elements of Afrobashment and trap, solidifying his presence in the U.K. rap scene.

Emerging as a prominent figure in the late 2010s and early 2020s, M24's journey from freestyle placements to successful singles led to the release of "Concrete Rose," his latest project that further explores his evolving musical style. With a string of notable features and chart-topping collaborations under his belt, M24 continues to push boundaries and make an impact in the U.K. music landscape with his distinctive approach to drill music.

M24 Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

M24 reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, FRANCE. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 5,992 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Palm Angels, True Religion, Moncler suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist M24 score 1.15%Moderate bucket.
Brand: Palm AngelsBrand: True ReligionBrand: Moncler
Followers:400,909
Engagements:4,605
Rate:1.1%
Posts:75
Views:5,992
Avg Likes:4,584
Avg Comments:144
Avg Views:5,992

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 400,909 · Engagements 4,605 · Rate 1.1%
Posts 75 · Views 5,992 · Avg Likes 4,584 · Avg Comments 144 · Avg Views 5,992
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 32%
13-17: 7%
35-44: 5%
Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split Female: 13%
Male: 87%
Non-binary/Other: 0%
Skews male (87%)
Top Countries UNITED KINGDOM (38%)
UNITED STATES (10%)
FRANCE (5%)
CANADA (4%)
KENYA (3%)
Top regions: UNITED KINGDOM (38%), UNITED STATES (10%), FRANCE (5%)
Platform Engagement Instagram: 4,310 avg likes/post · Youtube: 5,992 avg views/post Best reach: Youtube 5,992 avg views; best engagement: Instagram 4,310 avg likes

Top Brand Affinities

Palm Angels
Score: 25.92
True Religion
Score: 23.35
Moncler
Score: 18.81
Giuseppe Zanotti Design
Score: 17.64
Vauxhall
Score: 17.05
Stone Island
Score: 15.50
boohoo
Score: 14.69
Ellesse
Score: 10.86
Armani Exchange
Score: 10.08
MISSGUIDED
Score: 10.08
Audemars Piguet
Score: 10.05
Selfridges
Score: 9.43
Brand Category Score
Palm Angels 25.92
True Religion 23.35
Moncler 18.81
Giuseppe Zanotti Design 17.64
Vauxhall 17.05
Stone Island 15.50
boohoo 14.69
Ellesse 10.86
Armani Exchange 10.08
MISSGUIDED 10.08
Audemars Piguet 10.05
Selfridges 9.43
Champion 9.32
Beats Electronics 9.25
New Era 9.02
SoundCloud 8.47
River Island 8.23
Foot Locker 7.91
Alexander McQueen 7.78
Dsquared 7.28
Pioneer 7.24
Sneaker News 7.13
Ableton 7.11
Emporio Armani 6.74
Lacoste 6.43
Harrods 6.02
The North Face 5.19
Fendi 4.72
Balenciaga 4.45
Rolls-Royce 4.12
Superdry 4.12
Spotify Music 3.85
ASOS 3.79
Moschino 3.73
Hennessy 3.68
Sneakerhead 3.57
BALMAIN 3.42
Tesco 3.42
Supreme 3.42
Versace 3.35
MTV 3.24
Hermès 3.06
Armani 3.03
Topshop 2.96
Primark 2.92
Barber Shop Connect 2.90
Land Rover 2.86
Gymshark 2.83
Stüssy 2.79
TOM FORD 2.76

Official Profiles

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Artist: M24

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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