M1llionz

M1llionz — hip-hop & rap artist from GB.

M1llionz, known for his distinctive fusion of Caribbean heritage and Birmingham slang over Drill beats, quickly gained popularity throughout the UK. With hit…

Influence: 52.77% Fanbase: 30.00% Trending: 64.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 30.40% • Very Strong

As of 2025-09-08

414,376

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:44:35 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopuk alternative hip hopuk drillcontemporary hip hophip hoptrap

Biography

M1llionz, known for his distinctive fusion of Caribbean heritage and Birmingham slang over Drill beats, quickly gained popularity throughout the UK. With hit releases like "B1llionz" and "Lagga," he has accumulated over 100 million streams and charted in the UK Official Charts. In less than a year, M1llionz has garnered widespread support from fans, radio stations, press, and fellow artists, setting the stage for a promising future with anticipated success in 2025.

Top Brand Affinities

Report Date: 2025-09-08

M1llionz is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, KENYA. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (156,227 avg views per post); Instagram builds the community layer. Affinity data highlights True Religion, Warner Music, Palm Angels, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M1llionz score 2.35% — Strong bucket.

Brand: True ReligionBrand: Warner MusicBrand: Palm Angels

Followers:414,376

Engagements:9,722

Rate:2.3%

Posts:72

Avg Likes:9,585

Avg Comments:181

Avg Views:156,227

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 414,376 · Engagements 9,722 · Rate 2.3% Posts 72 · Views 156,227 · Avg Likes 9,585 · Avg Comments 181 · Avg Views 156,227	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 13-17: 6% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED KINGDOM (41%) UNITED STATES (11%) KENYA (8%) FRANCE (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (41%), UNITED STATES (11%), KENYA (8%)
Platform Engagement	Instagram: 6,151 avg likes/post · Youtube: 156,227 avg views/post	Best reach: Youtube 156,227 avg views; best engagement: Instagram 6,151 avg likes

Top Brand Affinities

True Religion

Score: 30.40

Warner Music

Score: 23.71

Palm Angels

Score: 23.58

Sky Sports

Score: 20.56

Stone Island

Score: 18.71

Selfridges

Score: 18.19

ITV

Score: 16.71

Mixcloud

Score: 16.07

Vauxhall

Score: 13.49

Moncler

Score: 12.91

Dsquared

Score: 12.36

Champion

Score: 11.82

Brand	Category	Score
True Religion		30.40
Warner Music		23.71
Palm Angels		23.58
Sky Sports		20.56
Stone Island		18.71
Selfridges		18.19
ITV		16.71
Mixcloud		16.07
Vauxhall		13.49
Moncler		12.91
Dsquared		12.36
Champion		11.82
boohoo		11.82
All Saints		10.64
Amazon Music		10.09
Ellesse		9.74
Foot Locker		9.18
MISSGUIDED		8.92
New Era		8.86
SoundCloud		8.78
River Island		8.41
Ableton		8.23
Beats Electronics		7.70
Emporio Armani		7.58
Pioneer		7.40
Sneaker News		7.19
BALMAIN		6.66
Alexander McQueen		6.43
Hennessy		6.24
Clarks		6.21
Vivienne Westwood		6.06
ASOS		5.94
Rolls-Royce		5.21
Versace		4.86
Tesco		4.83
Hugo Boss		4.70
Stüssy		4.51
Supreme		4.47
Spotify Music		4.45
Harrods		4.26
Nice Kicks		4.22
The North Face		4.13
Balenciaga		3.99
UFC		3.78
TOM FORD		3.70
Christian Louboutin		3.68
Rolex		3.49
Moschino		3.36
Louis Vuitton		3.30
BBC		3.23