M.Y.M.P. Brand Affinity ranks highest Jollibee at 45.37% . Very Strong. Score DMDB 57.91% | Fanbase 43.11%

M.Y.M.P. — pop artist from PH.

MYMP, short for Make Your Momma Proud, is a popular pop-acoustic band from the Philippines. The duo, consisting of Juliet and Ethyl Bahala, is currently…

M.Y.M.P.

Established

Country: PH | Artist ID: 11e81bba-fcf8-1544-acdd-a0369fe50396

Find Artist

Genres

poppopmainstream popasianopm

Influential: 57.91% Fanbase: 43.11% Trending: 65.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 45.37% • Very Strong

As of 2025-09-09

217,448

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.91% | Fanbase 43.11% | Trending 65.31% | CAREER STAGE: MID_LEVEL

Biography

MYMP, short for Make Your Momma Proud, is a popular pop-acoustic band from the Philippines. The duo, consisting of Juliet and Ethyl Bahala, is currently working on their 7th studio album featuring all original material, including their latest single, "Wish I Could," written by Juliet.

Known for their soulful acoustic sound, MYMP has achieved significant success in the Philippines and internationally. Their albums have collectively sold over 12 platinum records during the peak of CD sales. Since their debut album, "SOULFUL ACOUSTIC," MYMP has garnered a dedicated fan base, with their music reaching top charts in countries such as South Korea and Indonesia. They have also performed at prestigious events like South Korea's Asia Song Festivals and Indonesia's Jazz Festivals.

Report Date: 2025-09-09

M.Y.M.P. resonates most with 18-24 & 25-34 audiences and shows durable presence in PHILIPPINES, UNITED STATES, INDONESIA. With a female-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (877 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Jollibee, Penshoppe, Alden makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M.Y.M.P. score 0.04% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Alden

Followers:217,448

Engagements:83

Rate:0.0%

Posts:4,704

Avg Likes:81

Avg Comments:1

Avg Views:1,021

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 217,448 · Engagements 83 · Rate 0.0% Posts 4,704 · Views 1,021 · Avg Likes 81 · Avg Comments 1 · Avg Views 1,021	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 7% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	PHILIPPINES (78%) UNITED STATES (5%) INDONESIA (2%) UNITED ARAB EMIRATES (2%) RUSSIA (2%)	Top regions: PHILIPPINES (78%), UNITED STATES (5%), INDONESIA (2%)
Platform Engagement	Instagram: 28 avg likes/post · Tiktok: 877 avg views/post · Youtube: 144 avg views/post	Best reach: Tiktok 877 avg views; best engagement: Tiktok 47 avg likes

Top Brand Affinities

Jollibee

Score: 45.37

Penshoppe

Score: 33.68

Alden

Score: 26.89

Amazon Music

Score: 14.37

Akai

Score: 14.23

Pro Tools

Score: 13.42

Sennheiser

Score: 10.60

Ableton

Score: 10.24

Kraft Foods

Score: 9.37

Tekken

Score: 9.26

Yakult

Score: 7.62

Tim Hortons

Score: 7.15

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Top Brand Affinities

Brand	Category	Score
Jollibee		45.37
Penshoppe		33.68
Alden		26.89
Amazon Music		14.37
Akai		14.23
Pro Tools		13.42
Sennheiser		10.60
Ableton		10.24
Kraft Foods		9.37
Tekken		9.26
Yakult		7.62
Tim Hortons		7.15
Sunnies Studios		6.38
Hershey's		6.02
Dota 2		4.30
NBC		4.25
Gundam		4.20
Dunkin' Donuts		4.04
UNIQLO		3.83
Cadbury		3.54
Fujifilm		3.53
Petronas		3.33
ASUS		3.16
Nestlé		3.14
Tomorrowland		3.00
A Game of Tones		2.99
KitKat		2.87
Dr. Martens		2.84
McDonald's		2.70
MTV		2.68
Starbucks		2.67
Huawei		2.56
Ferrero		2.45
Preloved		2.45
musical.ly		2.36
OREO		2.30
Sneakerhead		2.17
Snapseed		2.16
Nokia		2.07
Spotify Music		2.02
Los Angeles Lakers		2.02
Maybelline		1.98
Timberland		1.97
Transformers		1.96
Coachella		1.80
LEGOLAND		1.80
KFC		1.79
Mitsubishi Motors		1.70
Forever 21		1.66
NBA		1.65