M. Ward

M. Ward — pop artist from US.

M. Ward recently released 'Supernatural Thing', his first new music in three years following his 2020 albums 'Migration Stories' and 'Think of Spring'.…

Influence: 60.66% Fanbase: 46.36% Trending: 67.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.30% • Very Strong

As of 2025-09-09

37,549

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:15 UTC

Genres

popindie popchamber popportland indiepopalternativealternative countryalternativeamericannew americanabluesstomp and hollerfolk & traditionalindie folkfreak folkanti-folk

Biography

M. Ward recently released 'Supernatural Thing', his first new music in three years following his 2020 albums 'Migration Stories' and 'Think of Spring'. 'Migration Stories' draws inspiration from immigration tales, including those of Ward's own grandfather, while 'Think of Spring' pays tribute to Billie Holiday with covers of her classics. The album features guest appearances from artists like First Aid Kit, Neko Case, and Jim James, alongside Ward's original tracks and unexpected choices like a Bowie cover and a live Daniel Johnston rendition. Ward describes the album as a continuation of his earlier work, particularly 'Transistor Radio', with a more concise and diverse sound that reflects the varied influences and moods of his favorite radio broadcasts.

Top Brand Affinities

Report Date: 2025-09-09

M. Ward draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, SPAIN. The skew is heavily male (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,302 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Ampeg, Warby Parker makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M. Ward score 3.03% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Warby Parker

Followers:37,549

Engagements:1,136

Rate:3.0%

Posts:243

Avg Likes:1,133

Avg Comments:36

Avg Views:1,302

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,549 · Engagements 1,136 · Rate 3.0% Posts 243 · Views 1,302 · Avg Likes 1,133 · Avg Comments 36 · Avg Views 1,302	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 28% 35-44: 19% 45-64: 12%	Largest: 25-34 (38%); next: 18-24 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (48%) CANADA (6%) SPAIN (5%) BRAZIL (4%) FRANCE (4%)	Top regions: UNITED STATES (48%), CANADA (6%), SPAIN (5%)
Platform Engagement	Instagram: 1,080 avg likes/post · Youtube: 1,302 avg views/post	Best reach: Youtube 1,302 avg views; best engagement: Instagram 1,080 avg likes

Top Brand Affinities

MOOG

Score: 27.30

Ampeg

Score: 25.84

Warby Parker

Score: 18.59

Amazon Music

Score: 11.14

Pro Tools

Score: 10.25

Pacific Northwest Wonderland

Score: 8.47

Paramount Pictures

Score: 8.36

Kickstarter

Score: 8.33

Spotify Music

Score: 7.29

Anthropologie

Score: 6.34

Coors

Score: 6.16

Ableton

Score: 5.68

Brand	Category	Score
MOOG		27.30
Ampeg		25.84
Warby Parker		18.59
Amazon Music		11.14
Pro Tools		10.25
Pacific Northwest Wonderland		8.47
Paramount Pictures		8.36
Kickstarter		8.33
Spotify Music		7.29
Anthropologie		6.34
Coors		6.16
Ableton		5.68
Kodak		5.54
Hurley		5.41
Kroger		5.30
Nixon		4.88
Lollapalooza		4.75
Pilsner Urquell		4.32
Verizon		4.27
Coachella		4.24
Airbnb		4.21
Gillette		4.12
Pfizer		4.07
Polaroid		4.03
Showtime		3.99
Leica		3.96
Columbia Pictures		3.82
Taco Bell		3.81
Pixar		3.49
Guinness		3.46
Summit Entertainment		3.38
Nickelodeon		3.32
Campari		3.30
NBC		3.27
Fujifilm		3.20
Target		3.10
Emporium		3.02
Costco		2.88
SoundCloud		2.86
Warner Bros		2.83
Cadillac		2.79
MTV		2.71
Mulberry		2.70
Busch		2.67
Budweiser		2.60
Sunnies Studios		2.59
BBC		2.40
Carhartt		2.34
Dr. Martens		2.26
Star Wars		2.24