M.O.P.

M.O.P. — hip-hop & rap artist from US.

Lil' Fame and Billy Danzenie formed the hardcore rap act M.O.P., known for their debut single "How About Some Hardcore" and albums like To the Death, Firing…

Influence: 60.48% Fanbase: 39.96% Trending: 70.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Crown • 336.56% • Very Strong

As of 2025-09-09

101,478

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:39 UTC

Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hop

Biography

Lil' Fame and Billy Danzenie formed the hardcore rap act M.O.P., known for their debut single "How About Some Hardcore" and albums like To the Death, Firing Squad, and First Family 4 Life. Despite label issues and changes, including stints with Roc-A-Fella Records and G-Unit Records, the duo continued to release music and maintain their presence in the rap scene. In 2009, M.O.P. released The Foundation on E1 Music, showcasing their enduring commitment to their music.

M.O.P., founded by Lil' Fame and Billy Danzenie, rose to fame with their hardcore rap style and hit single "How About Some Hardcore." Over the years, they released several albums such as To the Death, Firing Squad, and First Family 4 Life. Despite facing label challenges and moving between Roc-A-Fella Records and G-Unit Records, the duo persisted in creating music and staying relevant in the rap industry. Their 2009 release, The Foundation on E1 Music, demonstrated M.O.P.'s dedication to their craft and their ability to adapt to changes in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

M.O.P. resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, POLAND, BRAZIL. With a heavily male (86%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (22,941 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Crown, Myer, Coles makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M.O.P. score 0.61% — Low bucket.

Brand: CrownBrand: MyerBrand: Coles

Followers:101,478

Engagements:621

Rate:0.6%

Posts:459

Avg Likes:581

Avg Comments:59

Avg Views:22,941

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 101,478 · Engagements 621 · Rate 0.6% Posts 459 · Views 22,941 · Avg Likes 581 · Avg Comments 59 · Avg Views 22,941	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 35% 35-44: 15% 13-17: 3%	Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split	Female: 15% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (23%) POLAND (6%) BRAZIL (5%) UNITED KINGDOM (5%) FRANCE (4%)	Top regions: UNITED STATES (23%), POLAND (6%), BRAZIL (5%)
Platform Engagement	Instagram: 67 avg likes/post · Youtube: 22,941 avg views/post	Best reach: Youtube 22,941 avg views; best engagement: Youtube 514 avg likes

Top Brand Affinities

Crown

Score: 336.56

Myer

Score: 101.80

Coles

Score: 94.87

Priceline Pharmacy

Score: 62.15

Bec & Bridge

Score: 56.92

Virgin Australia

Score: 55.25

Kmart

Score: 47.20

Vegemite

Score: 46.36

Qantas

Score: 40.90

Telstra

Score: 38.87

Woolworths

Score: 38.49

Afterpay

Score: 25.89

Brand	Category	Score
Crown		336.56
Myer		101.80
Coles		94.87
Priceline Pharmacy		62.15
Bec & Bridge		56.92
Virgin Australia		55.25
Kmart		47.20
Vegemite		46.36
Qantas		40.90
Telstra		38.87
Woolworths		38.49
Afterpay		25.89
UberEATS		21.18
bonappetitmag		16.16
Thermomix		16.16
Deliveroo		15.76
Singapore Airlines		13.17
Sunnies Studios		11.94
Zimmermann		11.81
Cointreau		10.93
Cadbury		10.63
The Ritz-Carlton		9.50
Holden		8.65
New Line Cinema		8.08
Snickers		7.87
Lindt		7.67
Kraft Foods		7.33
Nespresso		6.72
boohoo		6.54
Moët & Chandon		6.23
Baileys		6.22
Aperol		6.21
Reese's		5.66
Lush		5.62
Geocaching		5.56
Shake Shack		5.30
Nutella		5.19
Chipotle Mexican Grill		5.06
Ferrero		5.04
Mulberry		4.93
Coffeegram		4.55
Martini		4.46
Dyson		4.29
Emporium		4.21
ALDI		4.18
OREO		4.02
Babybump		3.94
NARS Cosmetics		3.93
Billabong		3.68
Uber		3.66