M.I.A. Brand Affinity ranks highest Mixcloud at 13.69% . Very Strong. Score DMDB 72.61% | Fanbase 66.69%

M.I.A. — pop artist from GB.

M.I.A., a rapper, singer, producer, and activist, is known for her boundary-breaking music and global perspective. Born Maya Arulpragasam, she grew up as a Sri…

M.I.A.

Superstar

Country: GB | Gender: female | Artist ID: 11e81bc2-fb9e-c9f6-83ef-a0369fe50396

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Genres

popdance popindietronicaalternativeescape roomnew raveelectronicelectronic

Influential: 72.61% Fanbase: 66.69% Trending: 75.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 13.69% • Very Strong

As of 2025-09-09

2,473,915

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.61% | Fanbase 66.69% | Trending 75.57% | CAREER STAGE: SUPERSTAR

Biography

M.I.A., a rapper, singer, producer, and activist, is known for her boundary-breaking music and global perspective. Born Maya Arulpragasam, she grew up as a Sri Lankan refugee in London, blending hip-hop, electronic, punk, and global sounds in her music. M.I.A. gained early online popularity with singles like "Galang" and "Sunshowers," leading to acclaimed albums such as Arular and Kala. Her 2008 hit "Paper Planes" and subsequent releases like Matangi and A.I.M. continued to push artistic boundaries.

Maya Arulpragasam's upbringing in Sri Lanka, India, and London influenced her socially conscious artistry. After studying fine art and film, she transitioned to music, releasing her debut album Arular in 2005. Following the success of albums like /\/\/\Y/\ and Matangi, M.I.A. collaborated with artists like Madonna and Travis Scott. Her 2022 album MATA delves into themes of spirituality and ego, showcasing her evolution as an artist.

Report Date: 2025-09-09

M.I.A. is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is male-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (301,823 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Jean Paul Gaultier, Tate Modern points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M.I.A. score 0.77% — Low bucket.

Brand: MixcloudBrand: Jean Paul GaultierBrand: Tate Modern

Followers:2,473,915

Engagements:19,062

Rate:0.8%

Posts:1,358

Avg Likes:18,494

Avg Comments:794

Avg Views:413,473

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,473,915 · Engagements 19,062 · Rate 0.8% Posts 1,358 · Views 413,473 · Avg Likes 18,494 · Avg Comments 794 · Avg Views 413,473	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (27%) BRAZIL (9%) UNITED KINGDOM (5%) INDIA (4%) CANADA (4%)	Top regions: UNITED STATES (27%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 11,050 avg likes/post · Tiktok: 111,650 avg views/post · Youtube: 301,823 avg views/post	Best reach: Youtube 301,823 avg views; best engagement: Instagram 11,050 avg likes

Top Brand Affinities

Mixcloud

Score: 13.69

Jean Paul Gaultier

Score: 11.35

Tate Modern

Score: 10.01

JACQUEMUS

Score: 9.52

Acne Studios

Score: 8.47

Maison Margiela

Score: 7.46

Glossier

Score: 6.97

Ableton

Score: 6.16

Vivienne Westwood

Score: 5.89

Alexander McQueen

Score: 4.91

ASOS

Score: 4.56

Coachella

Score: 4.48

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Top Brand Affinities

Brand	Category	Score
Mixcloud		13.69
Jean Paul Gaultier		11.35
Tate Modern		10.01
JACQUEMUS		9.52
Acne Studios		8.47
Maison Margiela		7.46
Glossier		6.97
Ableton		6.16
Vivienne Westwood		5.89
Alexander McQueen		4.91
ASOS		4.56
Coachella		4.48
Stüssy		4.42
Matrix		4.23
Lollapalooza		4.19
Miu Miu		4.03
Vogue		3.92
Carhartt		3.60
Kodak		3.59
SoundCloud		3.55
Fenty beauty		3.53
Urban Outfitters		3.53
Dr. Martens		3.47
Marc Jacobs		3.31
MTV		3.27
TOM FORD		3.22
Moschino		3.14
Showtime		3.09
BALMAIN		3.07
Topshop		3.04
Pull&Bear		3.02
Fendi		3.01
Spotify Music		2.96
Versace		2.91
Sunnies Studios		2.85
Polaroid		2.81
Tinder		2.76
Bershka		2.57
Fujifilm		2.55
Emporium		2.54
Beats Electronics		2.49
Yves Saint Laurent		2.48
Prada		2.43
Nickelodeon		2.41
Airbnb		2.34
GAP		2.30
Dolce & Gabbana		2.29
GIVENCHY		2.28
Sneakerhead		2.17
Paramount Pictures		2.16