Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
621,976
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:36:34 UTC
Genres
Scores
Biography
-M- engages 18-24 & 25-34 audiences with repeatable results in FRANCE, BELGIUM, SPAIN. The fan base skews male-leaning (51%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (39,700 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Accor Hotels, Monoprix, Galeries Lafayette, indicating authentic resonance in Concert tickets and VIP experiences, Merchandise including apparel and accessories, Exclusive music releases and vinyl. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 621,976 · Engagements 8,840 · Rate 1.4% Posts 1,075 · Views 39,700 · Avg Likes 8,654 · Avg Comments 173 · Avg Views 39,700 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 30% 35-44: 17% 45-64: 12% |
Largest: 18-24 (36%); next: 25-34 (30%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
FRANCE (89%) BELGIUM (3%) SPAIN (1%) ITALY (1%) SWITZERLAND (1%) |
Top regions: FRANCE (89%), BELGIUM (3%), SPAIN (1%) |
| Platform Engagement | Instagram: 7,062 avg likes/post · Tiktok: 39,700 avg views/post | Best reach: Tiktok 39,700 avg views; best engagement: Instagram 7,062 avg likes |
Top Brand Affinities
Accor Hotels
Monoprix
Galeries Lafayette
Fnac
Kiabi
Air France
Ricard
PLAYMOBIL
Leroy Merlin
ESPRIT
Garnier
Longchamp
Recommendations
Products & Services
- Concert tickets and VIP experiences
- Merchandise including apparel and accessories
- Exclusive music releases and vinyl
- Collaborative music projects with other artists
- Music streaming subscriptions
- Music-themed mobile apps
- Sponsorship deals with fashion brands
- Collaborations with beverage brands
Marketing Angles
- Highlight the whimsical superhero persona of -M-
- Leverage social media engagement for fan interactions
- Create themed music videos showcasing French culture
- Utilize storytelling in marketing campaigns
- Engage fans through interactive online events
- Promote sustainability through eco-friendly merchandise
Content Themes
- Behind-the-scenes content from concerts
- Personal stories and inspirations behind songs
- Cultural references in music and fashion
- Fan-generated content and challenges
- Collaborations with local artists
- Music tutorials and songwriting workshops
Partnership Brands
- Accor Hotels
- Monoprix
- Galeries Lafayette
- Fnac
- Air France
- Ricard
- Longchamp
- Jean Paul Gaultier
- Garnier
- Yves Saint Laurent
- Ableton
- Hublot
- Chanel
- IKEA
- Christian Dior
- Lego
- Dr. Martens
- Peugeot
- Citroen
- Haribo
- Tarte Cosmetics
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | Travel & Hospitality | 75.20 |
| Monoprix | Grocery & Pantry | 49.30 |
| Galeries Lafayette | Apparel & Fashion | 39.21 |
| Fnac | Entertainment & Media | 37.57 |
| Kiabi | Apparel & Fashion | 24.30 |
| Air France | Travel & Hospitality | 23.79 |
| Ricard | Alcoholic Beverages | 20.33 |
| PLAYMOBIL | Toys & Games | 17.95 |
| Leroy Merlin | Home & Living | 17.05 |
| ESPRIT | Apparel & Fashion | 16.55 |
| Garnier | Beauty & Personal Care | 15.66 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 13.72 |
| Montblanc | Luxury & Designer | 13.32 |
| Jean Paul Gaultier | Apparel & Fashion | 12.43 |
| Yogi Tea | Beverages | 12.35 |
| Perrier | Beverages | 12.26 |
| KARL LAGERFELD | Apparel & Fashion | 9.69 |
| Vichy | Beauty & Personal Care | 9.58 |
| Décathlon | Sports & Outdoors | 8.83 |
| Thermomix | Home & Living | 7.13 |
| Guerlain | Beauty & Personal Care | 6.92 |
| Elle Magazine | Entertainment & Media | 6.72 |
| Calzedonia | Apparel & Fashion | 5.75 |
| Tarte Cosmetics | Beauty & Personal Care | 4.84 |
| Babybump | Baby, Kids & Maternity | 4.83 |
| Yves Saint Laurent | Apparel & Fashion | 4.43 |
| Ableton | Audio & Music Gear | 4.38 |
| Haribo | Snacks & Confectionery | 4.30 |
| Citroen | Automotive | 4.09 |
| Rover | Automotive | 3.91 |
| Leica | Cameras & Photography | 3.90 |
| Hublot | Jewelry & Watches | 3.88 |
| Cartier | Jewelry & Watches | 3.51 |
| Christian Louboutin | Apparel & Fashion | 3.46 |
| Lacoste | Apparel & Fashion | 3.30 |
| Dr. Martens | Apparel & Fashion | 3.29 |
| Carrefour | Grocery & Pantry | 3.27 |
| Lego | Toys & Games | 3.14 |
| Hermès | Luxury & Designer | 2.93 |
| Kodak | Cameras & Photography | 2.88 |
| NBC | Entertainment & Media | 2.73 |
| Fiat | Automotive | 2.69 |
| Renault | Automotive | 2.68 |
| Faber-Castell | Books, Stationery & Office | 2.57 |
| Fujifilm | Cameras & Photography | 2.55 |
| Chanel | Luxury & Designer | 2.55 |
| Polaroid | Cameras & Photography | 2.54 |
| IKEA | Home & Furniture | 2.47 |
| Christian Dior | Luxury & Designer | 2.42 |
| Peugeot | Automotive | 2.37 |
Official Profiles
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LoginArtist: -M-
The map shows every radio station that aired -M- today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 1,829,941
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,682,459 | 91.94% |
| [+] |
Last.fm |
147,482 | 8.06% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 21:57:27 | Ils sont fous ces humains | Radio Arc en Ciel | Strasbourg, FR | 183 |
| 2025-08-22 21:49:11 | Machistador (edit version) | RFI Musique | Paris, FR | 214 |
| 2025-08-22 21:47:36 | Totem | Jordanne FM | Aurillac, FR | 157 |
| 2025-08-22 21:22:51 | Close to Me | Ouï FM Rock Français | Paris, FR | 228 |
| 2025-08-22 21:19:45 | Qui de nous deux | Radio Mont-Blanc | Annecy, FR | 205 |
| 2025-08-22 21:00:30 | Totem | H2O Annecy | Annecy, FR | 153 |
| 2025-08-22 20:41:21 | Qui de nous deux | France Culture | Paris, FR | 15 |
| 2025-08-22 20:34:31 | Baïa | Nostalgie [Wallonie] | Namur, BE | 200 |
| 2025-08-22 20:32:14 | Close to Me | ICI Musique | Toronto, CA | 219 |
| 2025-08-22 20:16:54 | Onde sensuelle | Alpes 1 | Grenoble, FR | 187 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |