M-22

M-22 — pop artist from DE.

M-22, comprising British-German duo Matt James and Frank Sanders, have established themselves as a powerhouse in the electronic music scene. Their track record…

Influence: 54.67% Fanbase: 31.08% Trending: 66.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 114.09% • Very Strong

As of 2025-09-09

9,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:53 UTC

Genres

popdance popelectronictropical houseedmpop dancedeep groove househousedanceelectronictech house

Biography

M-22, comprising British-German duo Matt James and Frank Sanders, have established themselves as a powerhouse in the electronic music scene. Their track record includes chart-topping hits like 'Some Time' and 'Good To Be Loved,' as well as collaborations with industry icons such as Sebastian Ingrosso and Robin Schulz. With a knack for crafting infectious tunes, M-22's sound has earned them critical acclaim and a loyal fanbase, propelling them to international success with platinum-certified tracks like 'First Time' featuring Medina.

Beyond their own releases, M-22's versatility shines through in their remix work for top artists like Avicii, Ed Sheeran, and Clean Bandit. Their live performances at renowned venues like Tomorrowland and Ushuaia showcase their energetic stage presence and undeniable talent. With a dedication to creating music from the ground up, M-22's commitment to their craft has solidified their reputation as trailblazers in the electronic dance music world.

Top Brand Affinities

Report Date: 2025-09-09

M-22 performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, UNITED STATES, GERMANY. Audience composition is heavily male (61%), which simplifies targeting and creative tone. The most reliable reach comes from TikTok at strong engagement levels, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Pioneer, Warner Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, M-22 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist M-22 score 0.00% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Warner Music

Followers:9,368

Engagements:0

Rate:0.0%

Posts:0

Avg Likes:0

Avg Comments:0

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,368 · Engagements 0 · Rate 0.0% Posts 0 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 28% 35-44: 17% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (28%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED KINGDOM (35%) UNITED STATES (14%) GERMANY (5%) ITALY (3%) BRAZIL (3%)	Top regions: UNITED KINGDOM (35%), UNITED STATES (14%), GERMANY (5%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

Mixcloud

Score: 114.09

Pioneer

Score: 77.84

Warner Music

Score: 59.00

Trancefamily

Score: 39.18

Ableton

Score: 35.02

Amazon Music

Score: 33.20

Tomorrowland

Score: 27.06

ITV

Score: 26.78

Sennheiser

Score: 24.94

SoundCloud

Score: 17.38

Akai

Score: 16.65

MOOG

Score: 16.53

Brand	Category	Score
Mixcloud		114.09
Pioneer		77.84
Warner Music		59.00
Trancefamily		39.18
Ableton		35.02
Amazon Music		33.20
Tomorrowland		27.06
ITV		26.78
Sennheiser		24.94
SoundCloud		17.38
Akai		16.65
MOOG		16.53
All Saints		13.81
Pro Tools		11.66
MISSGUIDED		11.34
Spotify Music		10.43
Vauxhall		10.22
Easyjet		8.90
River Island		8.77
iHeartRadio Music Awards		8.48
Next		8.45
Beats Electronics		8.23
Grey Goose		7.99
Selfridges		7.96
boohoo		7.60
Marks & Spencer		6.82
MTV		6.70
Carlsberg		6.31
Moët & Chandon		5.96
Coachella		5.93
Ryanair		5.34
BBC		4.71
ASOS		4.46
Harrods		4.25
Superdry		4.03
NBC		3.80
Primark		3.64
Tesco		3.44
Hilton		3.42
Cadbury		3.21
NARS Cosmetics		3.20
Pull&Bear		3.18
Red Bull		3.07
Guinness		3.04
Dr. Martens		3.00
Aperol		2.96
Urban Outfitters		2.88
Benefit Cosmetics		2.87
Lollapalooza		2.84
Stradivarius		2.57