Lyves

Lyves — pop artist from GB.

Francesca Bergami, also known as Lyves, is a versatile artist, songwriter, and producer with a unique background and a passion for emotive lyrical themes. Born…

Influence: 50.16% Fanbase: 21.44% Trending: 64.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

13,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 18:56:59 UTC

Genres

poppopr&b, funk & soulvapor soulalternativealternative

Biography

Francesca Bergami, also known as Lyves, is a versatile artist, songwriter, and producer with a unique background and a passion for emotive lyrical themes. Born in Aylesbury to a multicultural family, she draws inspiration from her diverse upbringing and her parent’s eclectic record collection. Since her debut EP "Like Water" in 2017, Lyves has garnered acclaim from major music publications and has even supported Coldplay on tour.

After a brief hiatus to refine her skills, Lyves is back with a new musical direction that blends a variety of influences, ranging from jazz and soul to electronica and R&B. Her music, characterized by its raw and revealing nature, showcases her distinctive sound and creativity, influenced by artists like 2Pac, Tracy Chapman, and James Blake. With over 60 million online streams and a growing fan base, Lyves is set to make a lasting impact on the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Lyves reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 11,467 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyves score 2.43% — Strong bucket.

Followers:13,200

Engagements:321

Rate:2.4%

Posts:21

Avg Likes:281

Avg Comments:33

Avg Views:11,467

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,200 · Engagements 321 · Rate 2.4% Posts 21 · Views 11,467 · Avg Likes 281 · Avg Comments 33 · Avg Views 11,467	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 38% 35-44: 9% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (38%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (32%) UNITED KINGDOM (9%) BRAZIL (7%) SOUTH AFRICA (7%) FRANCE (5%)	Top regions: UNITED STATES (32%), UNITED KINGDOM (9%), BRAZIL (7%)
Platform Engagement	Youtube: 11,467 avg views/post	Best reach: Youtube 11,467 avg views; best engagement: Youtube 281 avg likes