Lyrics Born

Lyrics Born — hip-hop & rap artist from JP.

Lyrics Born, the pioneering Asian-American rapper, broke barriers by becoming the first solo artist of his descent to perform at major music festivals like…

Influence: 54.43% Fanbase: 31.07% Trending: 66.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 39.67% • Very Strong

As of 2025-09-09

229,583

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:04 UTC

Genres

hip-hop & raphip-hop/rapalternative hip hopturntablism

Biography

Lyrics Born, the pioneering Asian-American rapper, broke barriers by becoming the first solo artist of his descent to perform at major music festivals like Lollapalooza and Coachella. Part of the famed Quannum Projects collective from the San Francisco Bay Area, alongside luminaries such as Blackalicious and DJ Shadow, he has solidified his place among the indie Hip Hop elite over his 30-year career. Known for his distinctive lyricism and baritone voice, Lyrics Born continues to create original, high-quality music in a sea of predictable acts and fleeting successes. His debut album Later That Day was even recognized by Rolling Stone as one of the greatest hip-hop albums of all time.

In addition to his musical achievements, Lyrics Born's music has been featured in commercials for major brands like Diet Coke and Motorola, as well as in popular video games and TV shows such as Entourage and True Blood. Expanding into film, he has taken on acting roles in critically acclaimed movies like Sorry To Bother You and Always Be My Maybe, further showcasing his diverse talents beyond the realm of music.

Top Brand Affinities

Report Date: 2025-09-09

Lyrics Born stands out with 25-34 & 35-44 audiences across UNITED STATES, CANADA, AUSTRALIA. The profile is heavily male (77%), and content lands hardest on Tiktok, where posts average 20,850 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Akai, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Lyrics Born a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyrics Born score 1.92% — Moderate bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:229,583

Engagements:4,408

Rate:1.9%

Posts:12,215

Avg Likes:4,171

Avg Comments:107

Avg Views:21,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 229,583 · Engagements 4,408 · Rate 1.9% Posts 12,215 · Views 21,911 · Avg Likes 4,171 · Avg Comments 107 · Avg Views 21,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 24% 18-24: 19% 45-64: 9%	Largest: 25-34 (45%); next: 35-44 (24%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (60%) CANADA (5%) AUSTRALIA (4%) BRAZIL (4%) FRANCE (3%)	Top regions: UNITED STATES (60%), CANADA (5%), AUSTRALIA (4%)
Platform Engagement	Instagram: 2,908 avg likes/post · Tiktok: 20,850 avg views/post · Youtube: 1,061 avg views/post	Best reach: Tiktok 20,850 avg views; best engagement: Instagram 2,908 avg likes

Top Brand Affinities

Mixcloud

Score: 39.67

Akai

Score: 35.41

MOOG

Score: 24.54

Pioneer

Score: 18.27

Pro Tools

Score: 17.41

Ableton

Score: 16.40

Salesforce

Score: 15.51

Amazon Music

Score: 14.50

Beats Electronics

Score: 12.31

Everlast

Score: 8.31

Paramount Pictures

Score: 8.06

SoundCloud

Score: 7.70

Brand	Category	Score
Mixcloud		39.67
Akai		35.41
MOOG		24.54
Pioneer		18.27
Pro Tools		17.41
Ableton		16.40
Salesforce		15.51
Amazon Music		14.50
Beats Electronics		12.31
Everlast		8.31
Paramount Pictures		8.06
SoundCloud		7.70
Jameson		7.68
Kickstarter		7.51
Spotify Music		6.86
Coors		6.83
Pacific Northwest Wonderland		6.76
CNN		6.63
MTV		6.49
ESPN		6.48
Capcom		5.79
Los Angeles Lakers		5.54
NBC		5.54
Pilsner Urquell		5.53
iHeartRadio Music Awards		5.48
Columbia Pictures		5.12
Coachella		4.97
Hennessy		4.70
Comedy Central		4.52
Nixon		4.34
NFL		4.33
Sneakerhead		4.26
NBA		4.06
Mortal Kombat		4.03
Costco		4.03
Sega		3.99
Carhartt		3.79
NORDSTROM		3.75
Taco Bell		3.75
NHL		3.73
Stüssy		3.70
Nickelodeon		3.67
Warner Bros		3.53
Showtime		3.48
Cadillac		3.45
Emporium		3.44
WWE		3.31
Transformers		3.30
Paypal		3.24
The Olympic Games		3.22