Lyrical Joe

Lyrical Joe — hip-hop & rap artist from GH.

Lyrical Joe, a Ghanaian rapper and songwriter born in 1995, is known for his poignant lyricism and storytelling, drawing inspiration from artists like Bob…

Influence: 50.84% Fanbase: 31.26% Trending: 60.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vodafone • 10.51% • Very Strong

As of 2025-09-08

182,797

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:20 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

Lyrical Joe, a Ghanaian rapper and songwriter born in 1995, is known for his poignant lyricism and storytelling, drawing inspiration from artists like Bob Marley, Eminem, and Jay-Z. Collaborating with both local and international artists, he has established a unique sound that merges global influences with personal experiences. Working with top producers such as Mix Master Garzy and Killbeatz, he has released projects like KILL (King In Limelight, 2018) and Vibes (2021), earning accolades for tracks like 5A5 (5th August 5) and 5th August 7.

His music has garnered attention globally, with notable reactions from YouTube channels like No Life Shaq and Lost in Vegas. Lyrical Joe's performances on Tim Westwood's platform in 2024 solidified his international reputation, showcasing his ability to blend resilience and artistry while bridging Ghanaian culture with global influences.

Top Brand Affinities

Report Date: 2025-09-08

Lyrical Joe maintains consistent pull among 25-34 & 18-24 audiences across GHANA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (91%), so brand cues around style and status perform well. The clearest reach is on Youtube with 44,823 avg views per post; Youtube functions as the community touchpoint. Affinity with Vodafone, SoundCloud, CNN makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyrical Joe score 2.91% — Strong bucket.

Brand: VodafoneBrand: SoundCloudBrand: CNN

Followers:182,797

Engagements:5,322

Rate:2.9%

Posts:358

Avg Likes:5,017

Avg Comments:487

Avg Views:48,768

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 182,797 · Engagements 5,322 · Rate 2.9% Posts 358 · Views 48,768 · Avg Likes 5,017 · Avg Comments 487 · Avg Views 48,768	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 41% 35-44: 4% 13-17: 3%	Largest: 25-34 (51%); next: 18-24 (41%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	GHANA (59%) UNITED STATES (14%) UNITED KINGDOM (4%) UNITED ARAB EMIRATES (2%) KENYA (2%)	Top regions: GHANA (59%), UNITED STATES (14%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,327 avg likes/post · Tiktok: 3,945 avg views/post · Youtube: 44,823 avg views/post	Best reach: Youtube 44,823 avg views; best engagement: Youtube 3,021 avg likes

Top Brand Affinities

Vodafone

Score: 10.51

SoundCloud

Score: 7.13

CNN

Score: 5.64

FashionNova

Score: 5.57

Hennessy

Score: 4.63

BBC

Score: 3.75

MTV

Score: 3.69

Beats Electronics

Score: 3.20

Timberland

Score: 3.14

Spotify Music

Score: 3.10

Balenciaga

Score: 2.75

musical.ly

Score: 2.70

Brand	Category	Score
Vodafone		10.51
SoundCloud		7.13
CNN		5.64
FashionNova		5.57
Hennessy		4.63
BBC		3.75
MTV		3.69
Beats Electronics		3.20
Timberland		3.14
Spotify Music		3.10
Balenciaga		2.75
musical.ly		2.70
Versace		2.51
Fenty beauty		2.47
Mercedes-Benz		2.26
NBA		2.25
Vogue		2.25
Supreme		2.17
Gucci		2.12
Louis Vuitton		2.04
Sneakerhead		1.90
Kodak		1.80
Fendi		1.73
Gymshark		1.69
Tommy Hilfiger		1.66
Burberry		1.66
FOREX		1.65
Puma		1.62
Hyundai		1.53
Reebok		1.50
Guinness		1.48
KFC		1.46
The North Face		1.43
Nike		1.42
Adidas		1.38
Hermès		1.35
Polo Ralph Lauren		1.34
Los Angeles Lakers		1.29
Land Rover		1.26
Cartier		1.23
Google		1.21
Rolex		1.21
Vans		1.21
New Balance		1.16
Apple		1.16
Samsung Group		1.16
FIFA		1.15
Universal		1.08
Calvin Klein		1.06
Prada		1.05