Lyodra Brand Affinity ranks highest Garuda Indonesia at 14.06% . Very Strong. Score DMDB 47.27% | Fanbase 59.30%

Lyodra — pop artist from ID.

Lyodra Margaretha Ginting, born on June 21, 2003 in Medan, rose to prominence as the winner of the 2020 Indonesian Idol. With a passion for singing since…

Lyodra

Established

Country: ID | Gender: female | Artist ID: 11e83feb-b220-b134-9f7c-aa1c026db3d8

Find Artist

Genres

poppopindonesian popmainstream popasian pop

Influential: 47.27% Fanbase: 59.30% Trending: 41.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 14.06% • Very Strong

As of 2025-09-09

9,859,592

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 47.27% | Fanbase 59.30% | Trending 41.25% | CAREER STAGE: MID_LEVEL

Biography

Lyodra Margaretha Ginting, born on June 21, 2003 in Medan, rose to prominence as the winner of the 2020 Indonesian Idol. With a passion for singing since childhood, Lyodra has participated in various talent search and singing competitions, including the "Indonesia Mencari Bakat" event in 2014 where she placed 6th.

Her talent was further developed through the Erwin Gutawa project "Di Atas Rata-Rata," leading to her victory at the 2017 Sanremo Junior Festival in Italy with the song "Dear Dream." This success earned her the Indonesian Music Award (AMI) in 2017 for "Best Solo Female Artist Children." Following her Indonesian Idol win, Lyodra released her debut single "Gemintang Hatiku," produced by Laleilmanino, and aspires to pursue acting in addition to her singing career, drawing inspiration from artists like Ariana Grande, Beyonce, Bruno Mars, and Mariah Carey.

Report Date: 2025-09-09

Lyodra reaches 18-24 & 25-34 audiences concentrated in INDONESIA, MALAYSIA, UNITED STATES. The demographic tilt is heavily female (60%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,006,900 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Garuda Indonesia, Yakult, Oriflame suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyodra score 1.22% — Moderate bucket.

Brand: Garuda IndonesiaBrand: YakultBrand: Oriflame

Followers:9,859,592

Engagements:120,528

Rate:1.2%

Posts:1,847

Avg Likes:117,721

Avg Comments:1,025

Avg Views:1,024,841

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,859,592 · Engagements 120,528 · Rate 1.2% Posts 1,847 · Views 1,024,841 · Avg Likes 117,721 · Avg Comments 1,025 · Avg Views 1,024,841	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 11% 35-44: 3%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) TIMOR-LESTE (0%) PHILIPPINES (0%)	Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 73,740 avg likes/post · Tiktok: 1,006,900 avg views/post · Youtube: 17,941 avg views/post	Best reach: Tiktok 1,006,900 avg views; best engagement: Instagram 73,740 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 14.06

Yakult

Score: 10.09

Oriflame

Score: 9.08

Daihatsu

Score: 6.39

Carrefour

Score: 5.09

Max Mara

Score: 4.53

Pampers

Score: 4.04

Pizza Hut

Score: 3.84

Petronas

Score: 3.57

Emporium

Score: 2.43

KENZO

Score: 1.83

Herbalife

Score: 1.76

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		14.06
Yakult		10.09
Oriflame		9.08
Daihatsu		6.39
Carrefour		5.09
Max Mara		4.53
Pampers		4.04
Pizza Hut		3.84
Petronas		3.57
Emporium		2.43
KENZO		1.83
Herbalife		1.76
Xiaomi		1.59
Samsung Group		1.49
Mitsubishi Motors		1.37
musical.ly		1.26
Yamaha		1.20
UNIQLO		1.12
Honda		1.07
Suzuki		1.06
Google		1.02
Maybelline		0.82
Universal		0.80
H&M		0.79
McDonald's		0.77
Tiffany & Co		0.74
Spotify Music		0.74
Levi's		0.73
Travelgram		0.54
Toyota		0.50
Adidas		0.47
Starbucks		0.46
Vans		0.46
Lamborghini		0.44
Marvel		0.42
Walt Disney		0.40
Marvel Entertainment		0.39
Pokemon		0.38
Canon		0.36
Nikon		0.32
Apple		0.31
DC Entertainment		0.31
Nike		0.29
Netflix		0.24