Lynyrd Skynyrd Brand Affinity ranks highest Ampeg at 31.75% . Very Strong. Score DMDB 72.66% | Fanbase 71.97%

Lynyrd Skynyrd — country artist from US.

Formed in Jacksonville, Florida, Lynyrd Skynyrd became known for their Southern rock sound and triple-guitar attack. The band's early hits included "Sweet Home…

Lynyrd Skynyrd

Superstar

Country: US | Artist ID: 11e81bd2-e52b-1db8-938e-a0369fe50396

Find Artist

Genres

countrycountry rockrockrockalbum rockhard rocksouthern rockblues rockclassic rockmellow gold

Influential: 72.66% Fanbase: 71.97% Trending: 73.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 31.75% • Very Strong

As of 2025-09-09

1,886,621

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.66% | Fanbase 71.97% | Trending 73.01% | CAREER STAGE: SUPERSTAR

Biography

Formed in Jacksonville, Florida, Lynyrd Skynyrd became known for their Southern rock sound and triple-guitar attack. The band's early hits included "Sweet Home Alabama" and "Free Bird." Tragedy struck in 1977 when a plane crash claimed the lives of frontman Ronnie Van Zant, Steve Gaines, and backup singer Cassie Gaines. Lynyrd Skynyrd disbanded but later re-formed in 1987 with Johnny Van Zant on vocals. The band continued to record and tour, releasing albums such as "God + Guns" and "Last of a Dyin' Breed." In 2018, Lynyrd Skynyrd embarked on a farewell tour, culminating in the release of the concert LP and film "Last of the Street Survivors Tour Lyve!"

Despite lineup changes and personal losses over the years, Lynyrd Skynyrd maintained a devoted following and continued to perform and record. The band's enduring legacy is marked by their contributions to classic rock and Southern rock music. Lynyrd Skynyrd's music, characterized by a blend of blues, rock, and country influences, has left a lasting impact on the rock music landscape.

Report Date: 2025-09-09

Lynyrd Skynyrd is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, NIGERIA. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (17,495 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ampeg, Live Nation, Accor Hotels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lynyrd Skynyrd score 0.14% — Low bucket.

Brand: AmpegBrand: Live NationBrand: Accor Hotels

Followers:1,886,621

Engagements:2,648

Rate:0.1%

Posts:1,367

Avg Likes:2,605

Avg Comments:57

Avg Views:21,519

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,886,621 · Engagements 2,648 · Rate 0.1% Posts 1,367 · Views 21,519 · Avg Likes 2,605 · Avg Comments 57 · Avg Views 21,519	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 18-24: 28% 35-44: 20% 45-64: 17%	Largest: 25-34 (32%); next: 18-24 (28%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (36%) BRAZIL (20%) NIGERIA (8%) CANADA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (36%), BRAZIL (20%), NIGERIA (8%)
Platform Engagement	Instagram: 2,179 avg likes/post · Tiktok: 4,024 avg views/post · Youtube: 17,495 avg views/post	Best reach: Youtube 17,495 avg views; best engagement: Instagram 2,179 avg likes

Top Brand Affinities

Ampeg

Score: 31.75

Live Nation

Score: 31.72

Accor Hotels

Score: 14.31

Buick

Score: 10.50

DeLorean Motor Company

Score: 8.64

Harley-Davidson

Score: 6.68

Pontiac

Score: 6.42

Coors

Score: 5.98

Jack Daniels

Score: 5.88

Budweiser

Score: 5.60

Margaritaville

Score: 5.45

NBC

Score: 5.35

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Top Brand Affinities

Brand	Category	Score
Ampeg		31.75
Live Nation		31.72
Accor Hotels		14.31
Buick		10.50
DeLorean Motor Company		8.64
Harley-Davidson		6.68
Pontiac		6.42
Coors		5.98
Jack Daniels		5.88
Budweiser		5.60
Margaritaville		5.45
NBC		5.35
Verizon		5.10
GMC		4.88
NHL		4.64
Pilsner Urquell		4.58
Busch		4.48
Monster Beverage		4.34
Bud Light		4.30
Alfa Romeo		3.82
Gillette		3.82
Cadillac		3.72
Columbia Pictures		3.65
NFL		3.48
Chevrolet		3.26
Carhartt		3.10
Ducati		2.96
Dodge		2.89
Warner Bros		2.85
Spotify Music		2.76
Jeep		2.67
Walmart		2.65
Fiat		2.60
WWE		2.59
Guinness		2.53
Chrysler		2.49
Dr. Martens		2.42
Ford		2.37
Tesla Motors		2.27
Peugeot		2.25
Lollapalooza		2.17
Paramount Pictures		2.10
Bellagio		2.00
Yamaha		1.99
Star Wars		1.98
Under Armour		1.92
Ubisoft		1.89
Transformers		1.88
AMC		1.88
Pixar		1.85