Lykke Li

Lykke Li — pop artist from SE.

Swedish indie pop artist Lykke Li, born Li Lykke Timotej Zachrisson in Ystad, Sweden, gained recognition for her confessional lyrics and delicate vocals. Her…

Influence: 64.51% Fanbase: 66.22% Trending: 63.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Jil Sander • 23.64% • Very Strong

As of 2025-09-09

1,001,600

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:21:15 UTC

Genres

popdance poppopart popswedish popswedish indie popswedish electropopalternativealternativeelectronicelectropop

Biography

Swedish indie pop artist Lykke Li, born Li Lykke Timotej Zachrisson in Ystad, Sweden, gained recognition for her confessional lyrics and delicate vocals. Her breakthrough debut album, Youth Novels, released in 2008, marked the beginning of her exploration of love and pain through a blend of '50s and '60s girl group pop sounds. Over the years, Li evolved her sound with albums like Wounded Rhymes (2011) and I Never Learn (2014), before transitioning to a more mainstream pop direction with so sad so sexy (2018). In 2022, she released her fifth LP, Eyeye.

Growing up in a musical family and influenced by a multi-cultural upbringing, Lykke Li established her own label, LL Recordings, and collaborated with producer Björn Yttling to shape her distinct electro dance sound. Her music garnered international success, leading to tours, festival appearances, and collaborations with various artists. Li's discography reflects a journey of artistic growth and experimentation, culminating in her latest release, Eyeye, which continues to showcase her introspective and emotive style.

Top Brand Affinities

Report Date: 2025-09-09

Lykke Li speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, MEXICO. Composition is heavily female (55%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (9,140 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Jil Sander, Jean Paul Gaultier, Tate Modern, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lykke Li score 0.54% — Low bucket.

Brand: Jil SanderBrand: Jean Paul GaultierBrand: Tate Modern

Followers:1,001,600

Engagements:5,420

Rate:0.5%

Posts:1,894

Avg Likes:5,381

Avg Comments:104

Avg Views:9,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,001,600 · Engagements 5,420 · Rate 0.5% Posts 1,894 · Views 9,140 · Avg Likes 5,381 · Avg Comments 104 · Avg Views 9,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (15%) BRAZIL (13%) MEXICO (5%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (15%), BRAZIL (13%), MEXICO (5%)
Platform Engagement	Instagram: 4,938 avg likes/post · Youtube: 9,140 avg views/post	Best reach: Youtube 9,140 avg views; best engagement: Instagram 4,938 avg likes

Top Brand Affinities

Jil Sander

Score: 23.64

Jean Paul Gaultier

Score: 14.39

Tate Modern

Score: 12.63

Glossier

Score: 11.65

Acne Studios

Score: 10.97

JACQUEMUS

Score: 8.75

Maison Margiela

Score: 8.01

Vivienne Westwood

Score: 7.68

Coachella

Score: 6.78

Free People

Score: 6.64

Lollapalooza

Score: 6.36

Loewe

Score: 5.02

Brand	Category	Score
Jil Sander		23.64
Jean Paul Gaultier		14.39
Tate Modern		12.63
Glossier		11.65
Acne Studios		10.97
JACQUEMUS		8.75
Maison Margiela		8.01
Vivienne Westwood		7.68
Coachella		6.78
Free People		6.64
Lollapalooza		6.36
Loewe		5.02
KARL LAGERFELD		5.00
Alexander McQueen		4.45
Dr. Martens		4.36
Polaroid		4.22
Kodak		4.19
Miu Miu		4.09
Showtime		3.73
ASOS		3.64
Leica		3.58
Vogue		3.58
Urban Outfitters		3.55
Marc Jacobs		3.34
Summit Entertainment		3.34
Olympus		3.04
Aperol		2.98
Moschino		2.94
Yves Saint Laurent		2.90
Carhartt		2.89
NARS Cosmetics		2.89
SoundCloud		2.86
Spotify Music		2.83
Paramount Pictures		2.80
TOM FORD		2.77
Airbnb		2.70
Sunnies Studios		2.65
Tinder		2.63
HBO		2.58
Pantone Inc		2.49
Fujifilm		2.45
Bellagio		2.34
Warner Bros		2.24
Balenciaga		2.23
MTV		2.22
Prada		2.21
Fenty beauty		2.19
Guinness		2.14
Fendi		2.08
KENZO		1.95