Lyfe Jennings Brand Affinity ranks highest WNBA at 20.78% . Very Strong. Score DMDB 64.33% | Fanbase 48.76%

Lyfe Jennings — pop artist from US.

Lyfe Jennings, an R&B singer and guitarist from Toledo, Ohio, gained recognition for his self-produced music that blends love songs with societal observations…

Lyfe Jennings

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-cba4-469c-9e04-a0369fe50396

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Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingr&b/soulpop r&bcontemporary r&bsoul

Influential: 64.33% Fanbase: 48.76% Trending: 72.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 20.78% • Very Strong

As of 2025-09-09

1,320,143

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.33% | Fanbase 48.76% | Trending 72.11% | CAREER STAGE: MAINSTREAM

Biography

Lyfe Jennings, an R&B singer and guitarist from Toledo, Ohio, gained recognition for his self-produced music that blends love songs with societal observations and personal reflections. He rose to prominence after captivating the audience at Harlem's Apollo Theater and went on to release successful albums like Lyfe 268-192 (2004), The Phoenix (2006), and Lyfe Change (2008). Despite facing personal struggles, Jennings continued to make music that resonated with listeners, culminating in his final album, 777, released in 2019.

Born Chester Jermaine Jennings, Lyfe Jennings began his musical journey in his church choir and later formed a family group called the Dotsons. After serving a decade in prison, he emerged with a newfound dedication to music, drawing inspiration from artists like Erykah Badu. Jennings' debut album, Lyfe 268-192, garnered attention for its raw storytelling, setting the stage for subsequent releases like The Phoenix and Lyfe Change. Throughout his career, Jennings maintained a consistent presence in the R&B scene, delivering heartfelt music that reflected his personal experiences and perspectives.

Report Date: 2025-09-09

Lyfe Jennings is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (17,205 avg views per post); Youtube builds the community layer. Affinity data highlights WNBA, True Religion, Benihana, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyfe Jennings score 0.11% — Low bucket.

Brand: WNBABrand: True ReligionBrand: Benihana

Followers:1,320,143

Engagements:1,476

Rate:0.1%

Posts:613

Avg Likes:1,357

Avg Comments:122

Avg Views:17,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,320,143 · Engagements 1,476 · Rate 0.1% Posts 613 · Views 17,205 · Avg Likes 1,357 · Avg Comments 122 · Avg Views 17,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 35% 35-44: 15% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (35%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (86%) BRAZIL (3%) UNITED KINGDOM (2%) CANADA (2%) KENYA (1%)	Top regions: UNITED STATES (86%), BRAZIL (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 344 avg likes/post · Youtube: 17,205 avg views/post	Best reach: Youtube 17,205 avg views; best engagement: Youtube 1,013 avg likes

Top Brand Affinities

WNBA

Score: 20.78

True Religion

Score: 16.12

Benihana

Score: 10.20

Gerber

Score: 10.11

Dollar Tree

Score: 9.56

Publix

Score: 8.72

FashionNova

Score: 7.62

Hennessy

Score: 7.58

Amazon Music

Score: 7.38

Pro Tools

Score: 7.33

ESPN

Score: 6.48

iHeartRadio Music Awards

Score: 6.34

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Top Brand Affinities

Brand	Category	Score
WNBA		20.78
True Religion		16.12
Benihana		10.20
Gerber		10.11
Dollar Tree		9.56
Publix		8.72
FashionNova		7.62
Hennessy		7.58
Amazon Music		7.38
Pro Tools		7.33
ESPN		6.48
iHeartRadio Music Awards		6.34
FOX		6.28
Verizon		5.89
Steve Madden		5.55
Macy's		5.31
Kroger		4.95
NBC		4.71
NFL		4.60
Margaritaville		4.41
Walmart		4.35
Chick-fil-A		4.33
CNN		4.22
NORDSTROM		4.21
FedEx		4.20
Philips		3.73
Los Angeles Lakers		3.67
Paramount Pictures		3.56
Sneakerhead		3.47
NBA		3.14
Fenty beauty		3.04
Nickelodeon		2.89
Uber		2.79
shein		2.79
Kodak		2.77
TOM FORD		2.62
MTV		2.62
Timberland		2.61
Christian Louboutin		2.54
Dolce & Gabbana		2.46
Emporium		2.46
Coachella		2.42
Pic Collage		2.39
Fendi		2.37
SheInside		2.35
GAP		2.31
Tiffany & Co		2.31
CBS		2.30
Versace		2.25
Paypal		2.18