Lydia the Bard

Lydia the Bard

Country: GB | Gender: female

Influence: 51.61% Fanbase: 24.43% Trending: 65.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

SpeedPaint • 9.05% • Very Strong

As of 2025-09-09

1,210,448

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:27 UTC

Genres

poppopfolk & traditionalsinger/songwriter

Biography

Lydia, a London-based singer-songwriter, gained popularity by recording covers on Youtube starting in Dec 2021. Transitioning to her own music across various genres, she is best known for her EP 'Afraid of Quiet,' co-written with Ben Tomalin, which has amassed over 6,000,000 total streams. With a diverse Spotify profile featuring songs and covers from numerous genres, her music offers an eclectic listening experience.

In addition to her musical pursuits, Lydia shares a close bond with her twin brother and two younger sisters. She adores her dog Toby and despises mushrooms. Stay tuned for Lydia's upcoming projects by following her for the latest updates and uploads.

Lydia the Bard Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lydia the Bard has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (67%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 55,894 avg views per post, and Youtube keeps engagement compounding. Audience overlap with SpeedPaint, Five Nights at Freddy's, Influenster signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lydia the Bard score 0.48%Low bucket.
Brand: SpeedPaintBrand: Five Nights at Freddy'sBrand: Influenster
Followers:1,210,448
Engagements:5,827
Rate:0.5%
Posts:875
Views:67,594
Avg Likes:5,574
Avg Comments:73
Avg Views:67,594

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,210,448 · Engagements 5,827 · Rate 0.5%
Posts 875 · Views 67,594 · Avg Likes 5,574 · Avg Comments 73 · Avg Views 67,594
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 26%
13-17: 10%
35-44: 5%
Largest: 18-24 (57%); next: 25-34 (26%)
Gender Split Female: 67%
Male: 33%
Non-binary/Other: 0%
Skews female (67%)
Top Countries UNITED STATES (49%)
CANADA (5%)
UNITED KINGDOM (5%)
BRAZIL (3%)
GERMANY (3%)
Top regions: UNITED STATES (49%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 792 avg likes/post · Tiktok: 11,700 avg views/post · Youtube: 55,894 avg views/post Best reach: Youtube 55,894 avg views; best engagement: Youtube 3,313 avg likes

Top Brand Affinities

SpeedPaint
Score: 9.05
Five Nights at Freddy's
Score: 8.77
Influenster
Score: 8.26
Hot Topic
Score: 7.66
DeviantArt
Score: 6.67
The Witcher
Score: 6.51
RedBubble
Score: 6.08
BBC
Score: 5.57
New Line Cinema
Score: 5.20
Final Fantasy
Score: 5.20
Universal
Score: 5.03
Columbia Pictures
Score: 4.87
Brand Category Score
SpeedPaint 9.05
Five Nights at Freddy's 8.77
Influenster 8.26
Hot Topic 7.66
DeviantArt 6.67
The Witcher 6.51
RedBubble 6.08
BBC 5.57
New Line Cinema 5.20
Final Fantasy 5.20
Universal 5.03
Columbia Pictures 4.87
Pokemon Go 4.52
Kickstarter 4.48
Pixar 3.91
Star Wars 3.84
League of Legends 3.60
Pokemon 3.57
Geocaching 3.47
Baileys 3.20
Walt Disney 3.19
Lush 3.18
Cartoon Network 3.15
Activision Blizzard 3.13
Marvel Entertainment 3.02
Showtime 2.94
Primark 2.91
HBO 2.82
AMC 2.72
Urban Decay Cosmetics 2.57
Chipotle Mexican Grill 2.48
Nintendo 2.47
Nickelodeon 2.40
Lego 2.34
Guinness 2.25
DC Entertainment 2.23
Marvel 2.23
Etsy 2.16
Walmart 2.11
Ubisoft 2.06
Busch 2.00
Sephora 1.94
Amazon 1.93
LEGOLAND 1.86
Starbucks 1.86
Sunnies Studios 1.83
NYX Cosmetics 1.82
Netflix 1.82
Snickers 1.77
Sprite 1.75

Official Profiles

Login to view Contact

Login

Artist: Lydia the Bard

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Lydia the Bard today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist