Lydia the Bard
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,210,448
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:27 UTC
Genres
Biography
In addition to her musical pursuits, Lydia shares a close bond with her twin brother and two younger sisters. She adores her dog Toby and despises mushrooms. Stay tuned for Lydia's upcoming projects by following her for the latest updates and uploads.
Lydia the Bard has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (67%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 55,894 avg views per post, and Youtube keeps engagement compounding. Audience overlap with SpeedPaint, Five Nights at Freddy's, Influenster signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,210,448 · Engagements 5,827 · Rate 0.5% Posts 875 · Views 67,594 · Avg Likes 5,574 · Avg Comments 73 · Avg Views 67,594 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 26% 13-17: 10% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (49%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (3%) GERMANY (3%) |
Top regions: UNITED STATES (49%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 792 avg likes/post · Tiktok: 11,700 avg views/post · Youtube: 55,894 avg views/post | Best reach: Youtube 55,894 avg views; best engagement: Youtube 3,313 avg likes |
Top Brand Affinities
SpeedPaint
Five Nights at Freddy's
Influenster
Hot Topic
DeviantArt
The Witcher
RedBubble
BBC
New Line Cinema
Final Fantasy
Universal
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| SpeedPaint | 9.05 | |
| Five Nights at Freddy's | 8.77 | |
| Influenster | 8.26 | |
| Hot Topic | 7.66 | |
| DeviantArt | 6.67 | |
| The Witcher | 6.51 | |
| RedBubble | 6.08 | |
| BBC | 5.57 | |
| New Line Cinema | 5.20 | |
| Final Fantasy | 5.20 | |
| Universal | 5.03 | |
| Columbia Pictures | 4.87 | |
| Pokemon Go | 4.52 | |
| Kickstarter | 4.48 | |
| Pixar | 3.91 | |
| Star Wars | 3.84 | |
| League of Legends | 3.60 | |
| Pokemon | 3.57 | |
| Geocaching | 3.47 | |
| Baileys | 3.20 | |
| Walt Disney | 3.19 | |
| Lush | 3.18 | |
| Cartoon Network | 3.15 | |
| Activision Blizzard | 3.13 | |
| Marvel Entertainment | 3.02 | |
| Showtime | 2.94 | |
| Primark | 2.91 | |
| HBO | 2.82 | |
| AMC | 2.72 | |
| Urban Decay Cosmetics | 2.57 | |
| Chipotle Mexican Grill | 2.48 | |
| Nintendo | 2.47 | |
| Nickelodeon | 2.40 | |
| Lego | 2.34 | |
| Guinness | 2.25 | |
| DC Entertainment | 2.23 | |
| Marvel | 2.23 | |
| Etsy | 2.16 | |
| Walmart | 2.11 | |
| Ubisoft | 2.06 | |
| Busch | 2.00 | |
| Sephora | 1.94 | |
| Amazon | 1.93 | |
| LEGOLAND | 1.86 | |
| Starbucks | 1.86 | |
| Sunnies Studios | 1.83 | |
| NYX Cosmetics | 1.82 | |
| Netflix | 1.82 | |
| Snickers | 1.77 | |
| Sprite | 1.75 |
Official Profiles
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LoginArtist: Lydia the Bard
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















