Lyanno Brand Affinity ranks highest Univision at 18.65% . Very Strong. Score DMDB 59.05% | Fanbase 49.26%

Lyanno — hip-hop & rap artist from PR.

Hailing from Puerto Rico, Lyanno is a rising artist known for blending R&B and Reggaeton in his music. Influenced by artists like Trey Songz, Bryson Tiller,…

Lyanno

Recognizable

Country: PR | Gender: male | Artist ID: 11e83fea-b246-749c-9f0e-aa1c026db3d8

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Genres

hip-hop & raptrap latinotrap boricuaurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 59.05% Fanbase: 49.26% Trending: 63.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.65% • Very Strong

As of 2025-09-09

2,833,206

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.05% | Fanbase 49.26% | Trending 63.94% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Puerto Rico, Lyanno is a rising artist known for blending R&B and Reggaeton in his music. Influenced by artists like Trey Songz, Bryson Tiller, and Daddy Yankee, he has crafted a unique style characterized by rhythmic beats and smooth melodies. Emerging as a prominent figure in the Latin R&B scene, Lyanno has collaborated with a range of both new and established artists, including Rauw Alejandro and María Becerra, producing chart-topping hits. With over 400 million views on his music videos, Lyanno is recognized for his distinctive visual aesthetic. Notably, he has performed as the opening act for J Balvin's Arcoíris tour, showcasing his talent to audiences of over 45,000 people.

As part of the new Latin music movement, Lyanno continues to captivate audiences with his innovative approach to music, promising more surprises to come.

Report Date: 2025-09-09

Lyanno cuts through with 18-24 & 25-34 audiences and consistency across VENEZUELA, COLOMBIA, ARGENTINA. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 225,503 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Univision, Amazon Music, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lyanno score 1.04% — Moderate bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Movistar

Followers:2,833,206

Engagements:29,514

Rate:1.0%

Posts:149

Avg Likes:27,759

Avg Comments:345

Avg Views:374,453

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,833,206 · Engagements 29,514 · Rate 1.0% Posts 149 · Views 374,453 · Avg Likes 27,759 · Avg Comments 345 · Avg Views 374,453	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 9% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	VENEZUELA (13%) COLOMBIA (13%) ARGENTINA (11%) UNITED STATES (11%) PERU (9%)	Top regions: VENEZUELA (13%), COLOMBIA (13%), ARGENTINA (11%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 148,950 avg views/post · Youtube: 225,503 avg views/post	Best reach: Youtube 225,503 avg views; best engagement: Tiktok 23,650 avg likes

Top Brand Affinities

Univision

Score: 18.65

Amazon Music

Score: 10.33

Movistar

Score: 9.04

American Airlines

Score: 8.96

Champion

Score: 7.83

Barber Shop Connect

Score: 6.79

Foot Locker

Score: 6.58

American Eagle

Score: 6.33

JACQUEMUS

Score: 6.01

Suavecito

Score: 5.92

Coach

Score: 5.74

BaByliss

Score: 5.15

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Top Brand Affinities

Brand	Category	Score
Univision		18.65
Amazon Music		10.33
Movistar		9.04
American Airlines		8.96
Champion		7.83
Barber Shop Connect		6.79
Foot Locker		6.58
American Eagle		6.33
JACQUEMUS		6.01
Suavecito		5.92
Coach		5.74
BaByliss		5.15
Marc Jacobs		3.94
Timberland		3.83
Pull&Bear		3.79
Amway		3.65
Cafecito		3.65
shein		3.49
Oculus		3.45
OLD NAVY		3.18
Abercrombie & Fitch		3.06
Bacardi		2.98
SheInside		2.95
Dolce & Gabbana		2.82
musical.ly		2.74
Lollapalooza		2.59
Spotify Music		2.59
Tomorrowland		2.56
Urban Outfitters		2.56
VidaSana		2.50
FashionNova		2.41
NYX Cosmetics		2.15
MTV		2.14
Nickelodeon		2.12
Polo Ralph Lauren		2.11
Los Angeles Lakers		2.11
Anastasia Beverly Hills		2.10
Lacoste		2.06
Forever 21		1.99
Bershka		1.97
Beats Electronics		1.89
Fenty beauty		1.88
Versace		1.88
Yves Saint Laurent		1.87
SoundCloud		1.85
Herbalife		1.81
Make Up For Ever		1.77
Target		1.75
Victoria's Secret		1.71
Sneakerhead		1.71