Luz Casal
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
227,289
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:26 UTC
Genres
Biography
Despite facing health setbacks, Casal remains a prolific artist dedicated to her craft, as evidenced by her annual charity music festival El Festival de la Luz and the release of albums like Almas Gemelas and Luz Casal Chante Dalida, A Mi Manera. Collaborating with renowned producers and musicians, such as Javier Limón and Ricky Falkner, she continues to captivate audiences worldwide with her soulful vocals and diverse repertoire. Casal's unwavering passion for music and philanthropy solidifies her legacy as a respected icon in the music community.
Luz Casal commands interest from 45-64 & 25-34 audiences in SPAIN, MEXICO, FRANCE. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (155,429 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Estrella Galícia, El Corte Ingles, Fnac points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 227,289 · Engagements 2,750 · Rate 1.2% Posts 1,474 · Views 156,967 · Avg Likes 2,699 · Avg Comments 99 · Avg Views 156,967 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 30% 25-34: 27% 35-44: 26% 18-24: 14% |
Largest: 45-64 (30%); next: 25-34 (27%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
SPAIN (35%) MEXICO (9%) FRANCE (8%) CHILE (5%) GREECE (5%) |
Top regions: SPAIN (35%), MEXICO (9%), FRANCE (8%) |
| Platform Engagement | Instagram: 1,460 avg likes/post · Tiktok: 1,538 avg views/post · Youtube: 155,429 avg views/post | Best reach: Youtube 155,429 avg views; best engagement: Instagram 1,460 avg likes |
Top Brand Affinities
Estrella Galícia
El Corte Ingles
Fnac
Mapfre
Alpargatas
Iberia
PLAYMOBIL
Jean Paul Gaultier
TOUS
VidaSana
Movistar
Daewoo
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 86.09 | |
| El Corte Ingles | 57.12 | |
| Fnac | 42.53 | |
| Mapfre | 30.97 | |
| Alpargatas | 20.53 | |
| Iberia | 18.76 | |
| PLAYMOBIL | 15.15 | |
| Jean Paul Gaultier | 14.44 | |
| TOUS | 13.59 | |
| VidaSana | 10.92 | |
| Movistar | 10.84 | |
| Daewoo | 10.71 | |
| Thermomix | 8.82 | |
| Carolina Herrera | 8.17 | |
| Tate Modern | 7.35 | |
| Amazon Music | 7.27 | |
| Patek Philippe | 7.09 | |
| United Colors of Benetton | 6.05 | |
| Calzedonia | 5.80 | |
| Loewe | 5.74 | |
| Omega | 5.58 | |
| KARL LAGERFELD | 5.24 | |
| Cafecito | 4.92 | |
| Alexander McQueen | 4.29 | |
| Carrefour | 4.12 | |
| Pfizer | 3.73 | |
| Summit Entertainment | 3.60 | |
| TOM FORD | 3.56 | |
| Primark | 3.07 | |
| Spotify Music | 3.02 | |
| Leica | 2.98 | |
| Pull&Bear | 2.87 | |
| NBC | 2.84 | |
| Montblanc | 2.79 | |
| Moschino | 2.65 | |
| Stradivarius | 2.65 | |
| Valentino | 2.63 | |
| Columbia Pictures | 2.61 | |
| KENZO | 2.30 | |
| Dolce & Gabbana | 2.30 | |
| Cartier | 2.28 | |
| Pantone Inc | 2.25 | |
| Garnier | 2.23 | |
| Philips | 2.03 | |
| Christian Louboutin | 2.03 | |
| Citroen | 1.98 | |
| Kodak | 1.97 | |
| Fendi | 1.89 | |
| Vogue | 1.89 | |
| HBO | 1.88 |
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