Luuk van Dijk

Luuk van Dijk — electronic artist from NL.

Luuk van Dijk, the Amsterdam-based DJ and producer born in 1996, is gaining prominence in the house music scene with his infectious energy, distinctive…

Influence: 51.02% Fanbase: 22.43% Trending: 65.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 125.74% • Very Strong

As of 2025-09-10

89,082

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:20:30 UTC

Genres

electronichousedutch tech house

Biography

Luuk van Dijk, the Amsterdam-based DJ and producer born in 1996, is gaining prominence in the house music scene with his infectious energy, distinctive basslines, and old-school inspired sound. His performances at renowned clubs and festivals like Paradise, Awakenings, and elrow, coupled with releases on labels such as Hot Creations and Solid Grooves, have solidified his reputation as a rising star. In 2019, he launched his own label, Dark Side Of The Sun, to showcase his music and that of other influential artists, marking the beginning of his musical journey to a global audience.

Top Brand Affinities

Report Date: 2025-09-10

Luuk van Dijk is already in the conversation with 18-24 & 25-34 audiences in NETHERLANDS, UNITED KINGDOM, ARGENTINA. The audience is heavily male (87%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (511 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Allen & Heath, Mixcloud, Pioneer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luuk van Dijk score 1.92% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:89,082

Engagements:1,712

Rate:1.9%

Posts:2,261

Avg Likes:1,712

Avg Comments:38

Avg Views:511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 89,082 · Engagements 1,712 · Rate 1.9% Posts 2,261 · Views 511 · Avg Likes 1,712 · Avg Comments 38 · Avg Views 511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 35-44: 5% 45-64: 4%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	NETHERLANDS (34%) UNITED KINGDOM (16%) ARGENTINA (8%) SPAIN (6%) ITALY (4%)	Top regions: NETHERLANDS (34%), UNITED KINGDOM (16%), ARGENTINA (8%)
Platform Engagement	Instagram: 1,703 avg likes/post · Youtube: 511 avg views/post	Best reach: Youtube 511 avg views; best engagement: Instagram 1,703 avg likes

Top Brand Affinities

Allen & Heath

Score: 125.74

Mixcloud

Score: 93.50

Pioneer

Score: 84.25

Ableton

Score: 64.95

MOOG

Score: 38.85

SoundCloud

Score: 28.93

Tomorrowland

Score: 24.21

Efteling

Score: 23.57

Akai

Score: 22.82

Sennheiser

Score: 22.26

Trancefamily

Score: 20.88

Amstel

Score: 20.64

Brand	Category	Score
Allen & Heath		125.74
Mixcloud		93.50
Pioneer		84.25
Ableton		64.95
MOOG		38.85
SoundCloud		28.93
Tomorrowland		24.21
Efteling		23.57
Akai		22.82
Sennheiser		22.26
Trancefamily		20.88
Amstel		20.64
KLM		13.61
Stüssy		12.18
Vauxhall		9.30
Amazon Music		8.64
Stone Island		8.42
Beats Electronics		8.07
Acne Studios		7.67
Spotify Music		7.45
Absolut		7.04
Moët & Chandon		6.34
Jagermeister		5.73
Heineken		4.19
Bacardi		4.08
Coachella		3.63
Red Bull		3.33
Emporium		3.02
Garnier		2.75
Carhartt		2.71
Ray-Ban		2.55
ASOS		2.38
Lollapalooza		2.33
Dr. Martens		2.32
Citroen		2.23
Kodak		2.13
Philips		2.07
Bershka		2.07
Balenciaga		2.00
Aperol		1.90
ASICS		1.89
Polaroid		1.88
The North Face		1.85
Budweiser		1.80
Sneakerhead		1.79
Versace		1.79
Supreme		1.77
Sunnies Studios		1.75
Armani		1.70
GoPro		1.56