Luttrell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
69,379
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:16 UTC
Genres
Biography
2019 marked a breakthrough year for Luttrell with the release of his debut album 'Into Clouds,' showcasing his unique sound in a mix of dreamy melodies and club bangers. Following a successful North American tour and appearances at major festivals, he is set to drop his highly-anticipated second album 'Lucky Ones' this spring, accompanied by his biggest tour to date across North America, including a headline slot at Coachella. With more music and tour dates on the horizon, Luttrell continues to rise as a standout and promising figure in the dance music scene.
Luttrell performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, RUSSIA. Audience composition is heavily male (85%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 7,383 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Trancefamily, iHeartRaves, Mixcloud, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Luttrell is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,379 · Engagements 1,131 · Rate 1.6% Posts 117 · Views 9,287 · Avg Likes 1,101 · Avg Comments 52 · Avg Views 9,287 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 23% 35-44: 22% 45-64: 7% |
Largest: 25-34 (45%); next: 18-24 (23%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (10%) RUSSIA (6%) UKRAINE (4%) POLAND (4%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (10%), RUSSIA (6%) |
| Platform Engagement | Instagram: 829 avg likes/post · Tiktok: 1,904 avg views/post · Youtube: 7,383 avg views/post | Best reach: Youtube 7,383 avg views; best engagement: Instagram 829 avg likes |
Top Brand Affinities
Trancefamily
iHeartRaves
Mixcloud
Pioneer
Ableton
MOOG
Live Nation
Tomorrowland
Akai
Coachella
SoundCloud
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 258.65 | |
| iHeartRaves | 82.15 | |
| Mixcloud | 67.44 | |
| Pioneer | 50.89 | |
| Ableton | 42.69 | |
| MOOG | 38.89 | |
| Live Nation | 20.64 | |
| Tomorrowland | 18.69 | |
| Akai | 14.55 | |
| Coachella | 14.24 | |
| SoundCloud | 13.87 | |
| Sennheiser | 11.17 | |
| Pacific Northwest Wonderland | 8.48 | |
| Amazon Music | 8.14 | |
| Bose | 5.79 | |
| Beats Electronics | 5.33 | |
| American Airlines | 5.19 | |
| Spotify Music | 5.05 | |
| Coors | 4.92 | |
| Lollapalooza | 4.66 | |
| Oculus | 4.34 | |
| Paramount Pictures | 4.12 | |
| Showtime | 3.77 | |
| Lululemon Athletica | 3.57 | |
| NHL | 3.56 | |
| Summit Entertainment | 3.47 | |
| Guinness | 3.21 | |
| Bellagio | 3.18 | |
| Budweiser | 3.17 | |
| Airbnb | 3.08 | |
| Boeing | 3.02 | |
| Heineken | 2.85 | |
| Geocaching | 2.85 | |
| Martini | 2.81 | |
| Dr. Martens | 2.58 | |
| Haima | 2.54 | |
| Matrix | 2.53 | |
| Sunnies Studios | 2.45 | |
| ASOS | 2.44 | |
| Red Bull | 2.41 | |
| HBO | 2.22 | |
| Tinder | 2.21 | |
| Transformers | 2.18 | |
| The North Face | 2.17 | |
| NFL | 2.17 | |
| Oakley | 2.14 | |
| McLaren | 2.14 | |
| GoPro | 2.14 | |
| Aperol | 2.10 | |
| Pokemon Go | 2.10 |
Official Profiles
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LoginArtist: Luttrell
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















