Luther

Luther — hip-hop & rap artist from FR.

I say a lot of things.

Influence: 52.54% Fanbase: 33.96% Trending: 61.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Le coq sportif • 35.53% • Very Strong

As of 2025-09-08

289,757

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:57 UTC

Genres

hip-hop & raphip-hop/raphip hop

Biography

I say a lot of things.

Top Brand Affinities

Report Date: 2025-09-08

Luther builds repeat engagement among 18-24 & 25-34 audiences throughout FRANCE, BELGIUM, CANADA. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (230,938 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Le coq sportif, SkateSpot, SK-II point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luther score 14.64% — Very Strong bucket.

Brand: Le coq sportifBrand: SkateSpotBrand: SK-II

Followers:289,757

Engagements:42,425

Rate:14.6%

Posts:38

Avg Likes:42,302

Avg Comments:402

Avg Views:237,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 289,757 · Engagements 42,425 · Rate 14.6% Posts 38 · Views 237,182 · Avg Likes 42,302 · Avg Comments 402 · Avg Views 237,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 9% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	FRANCE (86%) BELGIUM (4%) CANADA (2%) SWITZERLAND (1%) ALGERIA (1%)	Top regions: FRANCE (86%), BELGIUM (4%), CANADA (2%)
Platform Engagement	Instagram: 38,190 avg likes/post · Tiktok: 6,244 avg views/post · Youtube: 230,938 avg views/post	Best reach: Youtube 230,938 avg views; best engagement: Instagram 38,190 avg likes

Top Brand Affinities

Le coq sportif

Score: 35.53

SkateSpot

Score: 27.32

SK-II

Score: 24.83

DC Shoes

Score: 24.03

Ricard

Score: 21.32

Accor Hotels

Score: 18.77

Auchan

Score: 14.96

Sandro

Score: 14.12

Ellesse

Score: 12.46

Carhartt

Score: 12.14

Evian

Score: 11.71

Maison Margiela

Score: 11.71

Brand	Category	Score
Le coq sportif		35.53
SkateSpot		27.32
SK-II		24.83
DC Shoes		24.03
Ricard		21.32
Accor Hotels		18.77
Auchan		14.96
Sandro		14.12
Ellesse		12.46
Carhartt		12.14
Evian		11.71
Maison Margiela		11.71
Acne Studios		9.83
Rapha		8.75
PLAYMOBIL		8.66
Quiksilver		8.32
Volcom		7.17
Décathlon		7.10
Champion		6.88
Loewe		5.94
Pull&Bear		5.48
KENZO		4.97
Kodak		4.96
Lacoste		4.43
ASICS		4.24
GAP		4.18
Olympus		4.02
Bershka		3.77
Stüssy		3.62
Yves Saint Laurent		3.60
NBC		3.29
SoundCloud		3.11
Vans		2.97
Supreme		2.82
Christian Louboutin		2.78
Carrefour		2.63
Los Angeles Lakers		2.61
Beats Electronics		2.60
GIVENCHY		2.58
Levi's		2.47
Gucci		2.40
Fendi		2.38
Puma		2.28
Nike		2.24
Oakley		2.19
Jack Daniels		2.15
Sony		2.14
Hollister Co		2.05
Spotify Music		2.02
Porsche		1.99