Lute
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
257,476
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:49:15 UTC
Genres
Biography
Born Luther Nicholson in 1989, Lute emerged in the underground hip-hop scene as part of Forever FC before signing with J. Cole's Dreamville label in 2015. He gained recognition with singles like "Juggin'" and collaborations on projects like Revenge of the Dreamers III. His 2021 album Gold Mouf, featuring a range of guest artists and producers, further solidified his place in the rap landscape.
Lute is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, SOUTH AFRICA, BRAZIL. The audience is heavily male (85%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (46,019 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Spinrilla, True Religion points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 257,476 · Engagements 3,270 · Rate 1.3% Posts 912 · Views 50,877 · Avg Likes 3,221 · Avg Comments 74 · Avg Views 50,877 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 39% 35-44: 6% 13-17: 5% |
Largest: 18-24 (49%); next: 25-34 (39%) |
| Gender Split |
Female: 15% Male: 85% Non-binary/Other: 0% |
Skews male (85%) |
| Top Countries |
UNITED STATES (50%) SOUTH AFRICA (9%) BRAZIL (4%) UNITED KINGDOM (4%) KENYA (3%) |
Top regions: UNITED STATES (50%), SOUTH AFRICA (9%), BRAZIL (4%) |
| Platform Engagement | Instagram: 2,693 avg likes/post · Tiktok: 4,858 avg views/post · Youtube: 46,019 avg views/post | Best reach: Youtube 46,019 avg views; best engagement: Instagram 2,693 avg likes |
Top Brand Affinities
Live Nation
Spinrilla
True Religion
WNBA
Akai
Amazon Music
SoundCloud
Shea Moisture
Pro Tools
Ableton
Beats Electronics
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Live Nation | 34.30 | |
| Spinrilla | 29.50 | |
| True Religion | 17.84 | |
| WNBA | 16.96 | |
| Akai | 16.25 | |
| Amazon Music | 15.19 | |
| SoundCloud | 14.73 | |
| Shea Moisture | 14.47 | |
| Pro Tools | 13.99 | |
| Ableton | 11.66 | |
| Beats Electronics | 9.79 | |
| iHeartRadio Music Awards | 8.70 | |
| Sneaker News | 8.53 | |
| New Era | 8.22 | |
| Champion | 8.19 | |
| ESPN | 7.70 | |
| Foot Locker | 7.21 | |
| Hennessy | 7.08 | |
| Nice Kicks | 6.79 | |
| Steve Madden | 6.59 | |
| Spotify Music | 6.45 | |
| Coach | 6.31 | |
| Maybach | 6.15 | |
| Kodak | 6.07 | |
| NBA | 5.94 | |
| Los Angeles Lakers | 5.83 | |
| boohoo | 5.73 | |
| Sneakerhead | 5.67 | |
| Kickstagram | 5.41 | |
| MTV | 5.07 | |
| Dr. Martens | 4.79 | |
| NFL | 4.53 | |
| Verizon | 4.43 | |
| Supreme | 4.39 | |
| CNN | 4.00 | |
| Comedy Central | 3.98 | |
| Cartoon Network | 3.96 | |
| Stüssy | 3.95 | |
| Puma | 3.43 | |
| OLD NAVY | 3.28 | |
| Carhartt | 3.22 | |
| Bacardi | 3.20 | |
| Acura | 3.01 | |
| Urban Outfitters | 3.01 | |
| Timberland | 2.89 | |
| Nickelodeon | 2.86 | |
| Sprite | 2.84 | |
| Nike | 2.82 | |
| GAP | 2.81 | |
| Philips | 2.78 |
Official Profiles
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LoginArtist: Lute
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-13 04:00 UTC | Lute | Hotel Cecil | Copenhagen, Denmark | |
| 2026-02-20 04:00 UTC | Lute | Das Werk | Vienna, Austria | |
| 2026-02-22 04:00 UTC | Lute | ÆDEN | Berlin, Germany | |
| 2026-02-23 04:00 UTC | Lute | Bahnhof Pauli | Hamburg, Germany | |
| 2026-02-25 04:00 UTC | Lute | Yuca | Cologne, Germany | |
| 2026-03-01 03:30 UTC | Lute | Centre Hip Hop La Place | Paris, France | |
| 2026-03-01 03:30 UTC | Dreamville, Lute | La Place Centre Culturel Hip Hop | Paris, France | |
| 2026-03-03 03:00 UTC | Lute | Jazz Cafe | London, United Kingdom | |
| 2026-03-03 03:00 UTC | Lute | The Jazz Cafe | London, United Kingdom | |
| 2026-03-05 03:00 UTC | Lute | Blues Kitchen - Manchester | Manchester, United Kingdom | |
| 2026-03-05 03:00 UTC | Lute | The Blues Kitchen | Manchester, United Kingdom | |
| 2026-03-07 03:30 UTC | Lute | Cluny 2 | Newcastle upon Tyne, United Kingdom | |
| 2026-03-07 03:30 UTC | Lute | The Cluny | Newcastle upon Tyne, United Kingdom | |
| 2026-03-08 03:00 UTC | Lute | Room2 | Glasgow, United Kingdom |
