Lush

Lush — pop artist from GB.

Lush, a prominent shoegaze/dream pop band of the early '90s, blended dreamy guitars and catchy melodies. Led by Miki Berenyi and Emma Anderson, the British…

Influence: 58.16% Fanbase: 39.80% Trending: 67.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 48.12% • Very Strong

As of 2025-09-09

304,526

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:38 UTC

Genres

popart popdream popnoise popalternative popindie poprocknew waverockalternativealternative rockalternativeshoegazeelectronicelectroniceuropeanbritpop

Biography

Lush, a prominent shoegaze/dream pop band of the early '90s, blended dreamy guitars and catchy melodies. Led by Miki Berenyi and Emma Anderson, the British group gained a cult following but never received the same critical acclaim as peers like My Bloody Valentine and Ride. Despite this, Lush's career lasted longer than many contemporaries, evolving from dream pop to power pop with their final album, 1996's Lovelife, which brought them chart success but was followed by the tragic death of drummer Chris Acland.

Formed in 1987 in London, Lush consisted of Berenyi, Anderson, Acland, Steve Rippon, and Meriel Barham. The band quickly garnered attention, securing a contract with 4AD and releasing acclaimed EPs like Scar and Gala. Their debut album, Spooky, reached the British Top Ten in 1992, but subsequent releases like Split faced mixed reviews due to changing music trends. After a successful musical transition with Lovelife in 1996, Lush disbanded following Acland's untimely death, with members pursuing other musical projects until their 2015 reunion and subsequent releases.

Top Brand Affinities

Report Date: 2025-09-09

Lush resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (304,012 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Ampeg, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lush score 4.32% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:304,526

Engagements:13,150

Rate:4.3%

Posts:266

Avg Likes:12,637

Avg Comments:481

Avg Views:375,112

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,526 · Engagements 13,150 · Rate 4.3% Posts 266 · Views 375,112 · Avg Likes 12,637 · Avg Comments 481 · Avg Views 375,112	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 22% 45-64: 11%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (10%) BRAZIL (5%) ARGENTINA (4%) MEXICO (4%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (10%), BRAZIL (5%)
Platform Engagement	Instagram: 1,347 avg likes/post · Tiktok: 71,100 avg views/post · Youtube: 304,012 avg views/post	Best reach: Youtube 304,012 avg views; best engagement: Tiktok 6,851 avg likes

Top Brand Affinities

Ampeg

Score: 48.12

MOOG

Score: 47.44

Mixcloud

Score: 38.80

Marshall

Score: 25.65

Live Nation

Score: 20.89

Score: 17.03

Fred Perry

Score: 15.60

Tate Modern

Score: 12.70

Ableton

Score: 7.76

Paramount Pictures

Score: 7.16

Kickstarter

Score: 7.15

Stüssy

Score: 7.05

Brand	Category	Score
Ampeg		48.12
MOOG		47.44
Mixcloud		38.80
Marshall		25.65
Live Nation		20.89
Lush		17.03
Fred Perry		15.60
Tate Modern		12.70
Ableton		7.76
Paramount Pictures		7.16
Kickstarter		7.15
Stüssy		7.05
Spotify Music		7.04
Dr. Martens		7.01
Vivienne Westwood		6.93
Warner Bros		6.80
Carhartt		6.62
Lollapalooza		6.16
Columbia Pictures		5.65
MTV		5.59
Coachella		5.18
Bandai Namco		5.18
Walgreens		5.17
eBay		5.10
Sega		4.77
Oculus		4.50
SoundCloud		4.47
Gundam		4.47
Polaroid		4.42
Nixon		4.33
Pfizer		3.96
BBC		3.63
Taco Bell		3.61
Leica		3.57
Transformers		3.49
Showtime		3.41
Emporium		3.36
Guinness		3.35
Star Wars		3.28
Snoopy And The Peanuts Gang		3.21
Comedy Central		3.17
Budweiser		3.15
Kodak		3.09
Philips		3.07
Fujifilm		3.05
Urban Outfitters		2.88
Cadillac		2.87
Lego		2.83
Jaguar		2.72
Nintendo		2.61