Lune

Lune — pop artist from DE.

Lune, also known as Mailan Ghafouri, has quickly risen to prominence in the realm of German hip-hop and pop music at just twenty years old. Her unique blend of…

Influence: 50.49% Fanbase: 31.05% Trending: 60.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Clever Fit • 36.64% • Very Strong

As of 2025-09-09

301,815

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:23 UTC

Genres

popgerman popalternativealternativehip-hop & raphip-hop/rapfrauenrapgerman hip hop

Biography

Lune, also known as Mailan Ghafouri, has quickly risen to prominence in the realm of German hip-hop and pop music at just twenty years old. Her unique blend of modern beats, catchy melodies, and powerful vocals has captivated audiences, with hit singles like "gebe auf." and "DU BIST DER FEHLER." showcasing her talent. With a mix of German and French lyrics, Lune's music stands out for its distinctive style and emotional depth. In 2021, she released the personal single "alles verdient.," delving into her Kurdish heritage and her parents' escape from Northern Iraq.

Following the success of her singles, Lune released her debut EP "MONDSCHEIN" in August 2021, followed by her debut album "LUNE" in January 2023. These releases further solidified her position as a rising star in the music industry, with her evocative storytelling and musical artistry resonating with listeners worldwide. Lune's journey from a young artist in Heidelberg to a celebrated figure in the music scene reflects her dedication to crafting authentic, impactful music that leaves a lasting impression on her audience.

Top Brand Affinities

Report Date: 2025-09-09

Lune builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a heavily female (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (11,800 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Clever Fit, Alpha Industries, Edeka point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lune score 3.91% — Very Strong bucket.

Brand: Clever FitBrand: Alpha IndustriesBrand: Edeka

Followers:301,815

Engagements:11,800

Rate:3.9%

Posts:100

Avg Likes:11,800

Avg Comments:227

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 301,815 · Engagements 11,800 · Rate 3.9% Posts 100 · Views 0 · Avg Likes 11,800 · Avg Comments 227 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 7% 13-17: 7%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	GERMANY (76%) AUSTRIA (3%) SWITZERLAND (3%) TüRKIYE (2%) UNITED STATES (1%)	Top regions: GERMANY (76%), AUSTRIA (3%), SWITZERLAND (3%)
Platform Engagement	Instagram: 11,800 avg likes/post	best engagement: Instagram 11,800 avg likes

Top Brand Affinities

Clever Fit

Score: 36.64

Alpha Industries

Score: 21.41

Edeka

Score: 17.25

Rossmann

Score: 17.09

Braun

Score: 15.88

Zalando

Score: 14.71

Nakd

Score: 12.91

Ellesse

Score: 11.59

Newdress

Score: 8.85

KARL LAGERFELD

Score: 7.81

Emporio Armani

Score: 7.77

OOTD Magazine

Score: 7.04

Brand	Category	Score
Clever Fit		36.64
Alpha Industries		21.41
Edeka		17.25
Rossmann		17.09
Braun		15.88
Zalando		14.71
Nakd		12.91
Ellesse		11.59
Newdress		8.85
KARL LAGERFELD		7.81
Emporio Armani		7.77
OOTD Magazine		7.04
Lidl		6.50
Dsquared		6.15
MISSGUIDED		5.95
boohoo		5.92
Maybach		5.80
Michael Kors		5.61
Tommy Hilfiger		5.42
ASOS		5.27
Superdry		5.18
Armani		5.13
Lufthansa		4.67
Kiko		4.63
Hugo Boss		4.59
H&M		4.58
BH Cosmetics		4.38
Moncler		4.34
Lacoste		4.32
Pull&Bear		4.08
UGG		4.04
Bershka		3.86
Rolex		3.70
Calvin Klein		3.69
Versace		3.54
Opi		3.54
Polo Ralph Lauren		3.52
Gucci		3.48
Daniel Wellington		3.44
NYX Cosmetics		3.39
Fila		3.34
Guess		3.31
Primark		3.29
Urban Outfitters		3.28
Dr. Martens		3.24
Nike		3.20
Huda Beauty		3.16
Mercedes-Benz		3.16
Fenty beauty		3.07
Audi		2.98