Lunay Brand Affinity ranks highest Movistar at 10.37% . Very Strong. Score DMDB 69.44% | Fanbase 65.46%

Lunay — pop artist from PR.

Lunay is a Puerto Rican reggaeton artist known for his collaborations with industry heavyweights such as Daddy Yankee, Anuel AA, Bad Bunny, and Zion & Lennox.…

Lunay

Superstar

Country: PR | Gender: male | Artist ID: 7e80cbb6-c0f1-11e8-9978-525400009efb

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Genres

poplatin popasian pophip-hop & raptrap latinolatin hip hoplatinlatinreggaetonreggaeton flowurbano latino

Influential: 69.44% Fanbase: 65.46% Trending: 71.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 10.37% • Very Strong

As of 2025-09-09

19,796,633

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.44% | Fanbase 65.46% | Trending 71.44% | CAREER STAGE: SUPERSTAR

Biography

Lunay is a Puerto Rican reggaeton artist known for his collaborations with industry heavyweights such as Daddy Yankee, Anuel AA, Bad Bunny, and Zion & Lennox. Born in Puerto Rico in 2000, Lunay initially focused on soccer before transitioning to music at the age of 15. After gaining attention for his freestyle raps shared on social media platforms, he was signed to a production deal with La Familia Record Label by producers Chris Jedi and Gaby Music. In 2019, Lunay's solo work and collaborations began to dominate the charts, with his single "Soltera" reaching number 73 on the Hot 100 and winning him the Best New Artist award at the Premios Juventud Awards.

In October 2019, Lunay released his debut album, Epico, featuring collaborations with artists like Wisin y Yandel, Myke Towers, Anuel AA, Ozuna, Daddy Yankee, and Bad Bunny. Throughout 2020, he continued to release a series of EPs, including Noche de Travesuras, Si Te Dejas Levar, and Esta de Moda, further solidifying his presence in the reggaeton scene.

Report Date: 2025-09-09

Lunay is a clear fit for 18-24 & 25-34 audiences with strength across COLOMBIA, SPAIN, VENEZUELA. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (2,150,000 avg views per post); Instagram builds the community layer. Affinity data highlights Movistar, Barbie, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lunay score 2.13% — Strong bucket.

Brand: MovistarBrand: BarbieBrand: Amazon Music

Followers:19,796,633

Engagements:421,224

Rate:2.1%

Posts:407

Avg Likes:409,701

Avg Comments:3,173

Avg Views:3,404,130

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,796,633 · Engagements 421,224 · Rate 2.1% Posts 407 · Views 3,404,130 · Avg Likes 409,701 · Avg Comments 3,173 · Avg Views 3,404,130	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	COLOMBIA (12%) SPAIN (11%) VENEZUELA (10%) UNITED STATES (10%) DOMINICAN REPUBLIC (8%)	Top regions: COLOMBIA (12%), SPAIN (11%), VENEZUELA (10%)
Platform Engagement	Instagram: 268,587 avg likes/post · Tiktok: 2,150,000 avg views/post · Youtube: 1,254,130 avg views/post	Best reach: Tiktok 2,150,000 avg views; best engagement: Instagram 268,587 avg likes

Top Brand Affinities

Movistar

Score: 10.37

Barbie

Score: 8.76

Amazon Music

Score: 8.48

JACQUEMUS

Score: 7.04

American Airlines

Score: 5.19

Gymshark

Score: 4.61

Stradivarius

Score: 4.30

VidaSana

Score: 4.19

Pull&Bear

Score: 4.10

Barber Shop Connect

Score: 3.86

Dolce & Gabbana

Score: 3.86

FashionNova

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Movistar		10.37
Barbie		8.76
Amazon Music		8.48
JACQUEMUS		7.04
American Airlines		5.19
Gymshark		4.61
Stradivarius		4.30
VidaSana		4.19
Pull&Bear		4.10
Barber Shop Connect		3.86
Dolce & Gabbana		3.86
FashionNova		3.83
Cafecito		3.81
shein		3.70
Moschino		3.49
Urban Outfitters		3.33
BALMAIN		3.30
Coachella		3.18
SheInside		3.11
Bershka		2.82
Tomorrowland		2.80
Fendi		2.70
Hollister Co		2.61
Victoria's Secret		2.55
MTV		2.50
Kodak		2.46
H&M		2.39
Lollapalooza		2.36
Rolls-Royce		2.27
Dr. Martens		2.27
Kylie Cosmetics		2.27
Forever 21		2.26
Cartier		2.23
Target		2.15
Bugatti		2.12
Pixar		2.06
Yves Saint Laurent		2.04
Paramount Pictures		1.92
Too Faced Cosmetics		1.92
Primark		1.88
New Balance		1.88
Calvin Klein		1.85
Hermès		1.84
Armani		1.72
GIVENCHY		1.70
Fenty beauty		1.65
Sephora		1.54
Michael Kors		1.49
Mitsubishi		1.49
Los Angeles Lakers		1.46