LUM!X

LUM!X — electronic artist from AT.

At just 22, LUM!X (Luca Michlmayr) is a rising star in the global electronic music scene, boasting over 2 billion streams and 50 Gold & Platinum Records for…

Influence: 53.39% Fanbase: 35.20% Trending: 62.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 88.91% • Very Strong

As of 2025-09-09

104,621

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:53 UTC

Genres

electronictropical houseedmpop dancedanceslap houseelectronicaustralianmelbourne bounce international

Biography

At just 22, LUM!X (Luca Michlmayr) is a rising star in the global electronic music scene, boasting over 2 billion streams and 50 Gold & Platinum Records for hits like "Monster" and "Thunder." He made history in 2022 as one of the first DJs to perform at the EUROVISION SONG CONTEST. For bookings, contact [email protected] (worldwide) or [email protected] (GSA).

Top Brand Affinities

Report Date: 2025-09-09

LUM!X reaches 18-24 & 25-34 audiences concentrated in FRANCE, UNITED STATES, BRAZIL. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 280 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Pioneer, Warner Music, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LUM!X score 0.48% — Low bucket.

Brand: PioneerBrand: Warner MusicBrand: Mixcloud

Followers:104,621

Engagements:507

Rate:0.5%

Posts:187

Avg Likes:507

Avg Comments:19

Avg Views:280

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 104,621 · Engagements 507 · Rate 0.5% Posts 187 · Views 280 · Avg Likes 507 · Avg Comments 19 · Avg Views 280	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 31% 35-44: 11% 13-17: 8%	Largest: 18-24 (46%); next: 25-34 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	FRANCE (12%) UNITED STATES (11%) BRAZIL (6%) GERMANY (6%) UNITED KINGDOM (4%)	Top regions: FRANCE (12%), UNITED STATES (11%), BRAZIL (6%)
Platform Engagement	Instagram: 503 avg likes/post · Youtube: 280 avg views/post	Best reach: Youtube 280 avg views; best engagement: Instagram 503 avg likes

Top Brand Affinities

Pioneer

Score: 88.91

Warner Music

Score: 56.26

Mixcloud

Score: 42.47

Ableton

Score: 34.96

Tomorrowland

Score: 34.12

Trancefamily

Score: 33.22

Sennheiser

Score: 22.83

Amazon Music

Score: 22.41

SoundCloud

Score: 15.17

Braun

Score: 9.44

Spotify Music

Score: 9.10

Beats Electronics

Score: 8.16

Brand	Category	Score
Pioneer		88.91
Warner Music		56.26
Mixcloud		42.47
Ableton		34.96
Tomorrowland		34.12
Trancefamily		33.22
Sennheiser		22.83
Amazon Music		22.41
SoundCloud		15.17
Braun		9.44
Spotify Music		9.10
Beats Electronics		8.16
Lufthansa		6.43
Champion		5.03
Alfa Romeo		4.66
Pull&Bear		4.46
Red Bull		4.36
Daniel Wellington		3.88
Bacardi		3.66
ASUS		3.51
ASOS		3.00
Abercrombie & Fitch		2.88
Monster Beverage		2.88
Aperol		2.66
Calvin Klein		2.56
MTV		2.52
Boeing		2.48
Sony		2.41
Hollister Co		2.34
Great Wall		2.31
Audi		2.30
Ferrari		2.26
Coachella		2.24
musical.ly		2.22
Tommy Hilfiger		2.18
Lollapalooza		2.18
KTM		2.16
Bugatti		2.13
Huawei		2.11
Ducati		2.10
Ray-Ban		2.08
Skoda		2.04
Lamborghini		1.94
Gymshark		1.92
Heineken		1.91
The North Face		1.82
League of Legends		1.81
Under Armour		1.77
Ubisoft		1.75
GoPro		1.75