Luke Vibert
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
14,931
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:03:17 UTC
Genres
Biography
Hailing from Redruth, Cornwall, England, Luke Vibert's music journey began with a punk band before delving into producing hip-hop and electronic music in the late '80s. Collaborating with Jeremy Simmonds for the IDM/neo-electro album Weirs in 1993, Vibert went on to release influential material as Wagon Christ and Plug before debuting his first solo album, Big Soup, in 1997. Throughout the 2000s, his diverse output under different aliases incorporated acid house elements, with notable releases like Stop the Panic and YosepH showcasing his fusion of '70s avant-electronics, electro, and acid. Vibert's later works, including Lover's Acid and Chicago, Detroit, Redruth, continued to evolve his sound, culminating in the playful and acid-infused GRIT. in 2022 and the release of Machine Funk in 2023.
Luke Vibert is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily male (83%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (129 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,931 · Engagements 323 · Rate 2.2% Posts 467 · Views 129 · Avg Likes 323 · Avg Comments 11 · Avg Views 129 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 25% 35-44: 22% 45-64: 6% |
Largest: 25-34 (44%); next: 18-24 (25%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (28%) UNITED KINGDOM (13%) FRANCE (8%) RUSSIA (6%) ITALY (4%) |
Top regions: UNITED STATES (28%), UNITED KINGDOM (13%), FRANCE (8%) |
| Platform Engagement | Instagram: 322 avg likes/post · Youtube: 129 avg views/post | Best reach: Youtube 129 avg views; best engagement: Instagram 322 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Ableton
Akai
Pioneer
SoundCloud
Sennheiser
Beats Electronics
Amazon Music
Tate Modern
Vauxhall
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 217.88 | |
| MOOG | 143.60 | |
| Ableton | 86.88 | |
| Akai | 67.32 | |
| Pioneer | 36.07 | |
| SoundCloud | 26.79 | |
| Sennheiser | 15.66 | |
| Beats Electronics | 13.92 | |
| Amazon Music | 13.42 | |
| Tate Modern | 12.26 | |
| Vauxhall | 8.99 | |
| Pro Tools | 7.93 | |
| Spotify Music | 7.54 | |
| Kickstarter | 6.20 | |
| Garnier | 6.11 | |
| Warner Bros | 5.03 | |
| Panasonic | 4.59 | |
| Stüssy | 4.55 | |
| Sega | 4.43 | |
| Lush | 4.24 | |
| Intel | 4.14 | |
| Carhartt | 4.08 | |
| Guinness | 3.82 | |
| BBC | 3.58 | |
| Kodak | 3.56 | |
| Coachella | 3.36 | |
| Matrix | 3.33 | |
| Tesco | 3.29 | |
| Gundam | 2.96 | |
| MTV | 2.91 | |
| Columbia Pictures | 2.89 | |
| Paramount Pictures | 2.84 | |
| Polaroid | 2.75 | |
| Transformers | 2.68 | |
| Emporium | 2.66 | |
| Yamaha | 2.56 | |
| Cadillac | 2.45 | |
| Fujifilm | 2.29 | |
| Adobe | 2.22 | |
| Supreme | 2.19 | |
| Pantone Inc | 2.15 | |
| Showtime | 2.11 | |
| Lego | 2.09 | |
| Nokia | 2.08 | |
| Nintendo | 2.01 | |
| Tomorrowland | 2.00 | |
| Sprite | 1.92 | |
| Budweiser | 1.84 | |
| Tesla Motors | 1.81 | |
| Paypal | 1.80 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















