Luke Vibert

Luke Vibert

Country: CA | Gender: male

Influence: 51.97% Fanbase: 25.73% Trending: 65.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 217.88% • Very Strong

As of 2025-09-10

14,931

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:03:17 UTC

Genres

hip-hop & raptrip hopelectronicelectronicninjaacid housemicrohousebass musicbig beatwonkyintelligent dance musicdrill and bassdeep idmdowntempo

Biography

British producer and DJ Luke Vibert has been a key figure in electronic music since the early '90s, showcasing his mastery of groove construction and humor across various styles. With acclaimed releases on labels like Warp, Rephlex, Mo' Wax, and Ninja Tune, Vibert's career has seen him redefine trip-hop with Wagon Christ, pioneer drill'n'bass as Plug, and explore electro and disco as Kerrier District, all while maintaining a consistent love for dance music history and experimentation. Continuing his prolific output, he released a triptych of albums in 2020 and returned to his Wagon Christ alias with Recepticon, followed by acid-heavy efforts like 2023's Machine Funk.

Hailing from Redruth, Cornwall, England, Luke Vibert's music journey began with a punk band before delving into producing hip-hop and electronic music in the late '80s. Collaborating with Jeremy Simmonds for the IDM/neo-electro album Weirs in 1993, Vibert went on to release influential material as Wagon Christ and Plug before debuting his first solo album, Big Soup, in 1997. Throughout the 2000s, his diverse output under different aliases incorporated acid house elements, with notable releases like Stop the Panic and YosepH showcasing his fusion of '70s avant-electronics, electro, and acid. Vibert's later works, including Lover's Acid and Chicago, Detroit, Redruth, continued to evolve his sound, culminating in the playful and acid-infused GRIT. in 2022 and the release of Machine Funk in 2023.

Luke Vibert Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Luke Vibert is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily male (83%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (129 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Luke Vibert score 2.16%Strong bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:14,931
Engagements:323
Rate:2.2%
Posts:467
Views:129
Avg Likes:323
Avg Comments:11
Avg Views:129

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,931 · Engagements 323 · Rate 2.2%
Posts 467 · Views 129 · Avg Likes 323 · Avg Comments 11 · Avg Views 129
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 25%
35-44: 22%
45-64: 6%
Largest: 25-34 (44%); next: 18-24 (25%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (28%)
UNITED KINGDOM (13%)
FRANCE (8%)
RUSSIA (6%)
ITALY (4%)
Top regions: UNITED STATES (28%), UNITED KINGDOM (13%), FRANCE (8%)
Platform Engagement Instagram: 322 avg likes/post · Youtube: 129 avg views/post Best reach: Youtube 129 avg views; best engagement: Instagram 322 avg likes

Top Brand Affinities

Mixcloud
Score: 217.88
MOOG
Score: 143.60
Ableton
Score: 86.88
Akai
Score: 67.32
Pioneer
Score: 36.07
SoundCloud
Score: 26.79
Sennheiser
Score: 15.66
Beats Electronics
Score: 13.92
Amazon Music
Score: 13.42
Tate Modern
Score: 12.26
Vauxhall
Score: 8.99
Pro Tools
Score: 7.93
Brand Category Score
Mixcloud 217.88
MOOG 143.60
Ableton 86.88
Akai 67.32
Pioneer 36.07
SoundCloud 26.79
Sennheiser 15.66
Beats Electronics 13.92
Amazon Music 13.42
Tate Modern 12.26
Vauxhall 8.99
Pro Tools 7.93
Spotify Music 7.54
Kickstarter 6.20
Garnier 6.11
Warner Bros 5.03
Panasonic 4.59
Stüssy 4.55
Sega 4.43
Lush 4.24
Intel 4.14
Carhartt 4.08
Guinness 3.82
BBC 3.58
Kodak 3.56
Coachella 3.36
Matrix 3.33
Tesco 3.29
Gundam 2.96
MTV 2.91
Columbia Pictures 2.89
Paramount Pictures 2.84
Polaroid 2.75
Transformers 2.68
Emporium 2.66
Yamaha 2.56
Cadillac 2.45
Fujifilm 2.29
Adobe 2.22
Supreme 2.19
Pantone Inc 2.15
Showtime 2.11
Lego 2.09
Nokia 2.08
Nintendo 2.01
Tomorrowland 2.00
Sprite 1.92
Budweiser 1.84
Tesla Motors 1.81
Paypal 1.80

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Artist: Luke Vibert

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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