Luke Million

Luke Million — pop artist from AU.

Hailing from Adelaide, South Australia, Luke Million, known as 'The Synth Lord,' has been captivating audiences worldwide for over a decade with his signature…

Influence: 49.73% Fanbase: 23.90% Trending: 62.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 305.38% • Very Strong

As of 2025-09-10

103,862

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:02:42 UTC

Genres

popnu discoindie popelectronicdanceelectronicother electronic music

Biography

Hailing from Adelaide, South Australia, Luke Million, known as 'The Synth Lord,' has been captivating audiences worldwide for over a decade with his signature blend of vintage synthesizers and drum machines. With a discography featuring hits like "Arnold" and "Heard it On The Radio," Luke's unique "Future-Retro, Cosmic, Disco-Pop" sound has become a staple on radio airwaves and dancefloors.

Recently, Luke Million released his debut album "Gina The Synth Cat," a 14-track masterpiece that showcases his unwavering passion for Italo Disco, Electronic Funk, and Synth Pop. Filled with analog waveforms and irresistible grooves, the album is a testament to Luke's dedication to his craft and his ability to transport listeners to a nostalgic yet futuristic musical landscape.

Top Brand Affinities

Report Date: 2025-09-10

Luke Million resonates most with 25-34 & 35-44 audiences and shows durable presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (800 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Akai, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luke Million score 0.77% — Low bucket.

Brand: MOOGBrand: AkaiBrand: Ableton

Followers:103,862

Engagements:800

Rate:0.8%

Posts:621

Avg Likes:800

Avg Comments:27

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,862 · Engagements 800 · Rate 0.8% Posts 621 · Views 0 · Avg Likes 800 · Avg Comments 27 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 31% 18-24: 13% 45-64: 10%	Largest: 25-34 (44%); next: 35-44 (31%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	AUSTRALIA (28%) UNITED STATES (22%) UNITED KINGDOM (6%) MEXICO (4%) FRANCE (4%)	Top regions: AUSTRALIA (28%), UNITED STATES (22%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 800 avg likes/post	best engagement: Instagram 800 avg likes

Top Brand Affinities

MOOG

Score: 305.38

Akai

Score: 96.58

Ableton

Score: 87.74

Mixcloud

Score: 59.06

Pioneer

Score: 39.47

Akg

Score: 32.47

Pro Tools

Score: 31.88

Ampeg

Score: 30.35

Launchpad

Score: 28.54

Sennheiser

Score: 21.91

SoundCloud

Score: 16.32

Amazon Music

Score: 16.06

Brand	Category	Score
MOOG		305.38
Akai		96.58
Ableton		87.74
Mixcloud		59.06
Pioneer		39.47
Akg		32.47
Pro Tools		31.88
Ampeg		30.35
Launchpad		28.54
Sennheiser		21.91
SoundCloud		16.32
Amazon Music		16.06
Qantas		13.98
Vegemite		13.62
Blackmagic Design		13.58
DeLorean Motor Company		13.41
Beats Electronics		12.49
Spotify Music		9.89
Arduino		9.22
Sega		7.48
Warner Bros		7.14
Kmart		6.77
Atmos		6.69
Tomorrowland		5.83
Coachella		5.20
Yamaha		4.96
Sunnies Studios		4.14
Bandai Namco		4.14
Kodak		4.10
Kickstarter		4.03
Leica		4.03
Columbia Pictures		3.98
Panasonic		3.65
Holden		3.54
Matrix		3.51
MTV		3.34
McLaren		3.20
Paramount Pictures		3.18
Nintendo		3.00
Philips		2.93
Lollapalooza		2.83
Aston Martin		2.77
Emporium		2.76
Aperol		2.73
Hot Wheels		2.69
Star Wars		2.59
Fujifilm		2.59
Showtime		2.58
NBC		2.55
Polaroid		2.46