Luke Hemmings

Luke Hemmings — alternative artist from AU.

Luke Hemmings, frontman of 5 Seconds of Summer, has achieved global success with millions of records sold and billions of streams. His solo career has seen a…

Influence: 58.04% Fanbase: 44.58% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Verizon • 7.54% • Very Strong

As of 2025-09-08

8,987,044

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 07:43:40 UTC

Genres

alternativealternative

Biography

Luke Hemmings, frontman of 5 Seconds of Summer, has achieved global success with millions of records sold and billions of streams. His solo career has seen a shift towards introspection and experimentation, resulting in the critically acclaimed album "When Facing The Things You Turn Away From." His upcoming EP, "boy," produced by Sammy Witte and influenced by iconic bands, promises a deep dive into maturity and humanity, as showcased in the recent release of the single "Shakes." 2024 is set to be a year of growth and further evolution for Luke as he continues to explore new musical territories.

Top Brand Affinities

Report Date: 2025-09-08

Luke Hemmings performs best with fans in the 18-24 range, concentrated in UNITED STATES, MEXICO, UNITED KINGDOM. Audience composition is heavily female (83%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 963,400 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Verizon, Barbie, Hot Topic, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Luke Hemmings is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luke Hemmings score 3.95% — Very Strong bucket.

Brand: VerizonBrand: BarbieBrand: Hot Topic

Followers:8,987,044

Engagements:355,340

Rate:4.0%

Posts:183

Avg Likes:336,193

Avg Comments:3,358

Avg Views:1,060,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,987,044 · Engagements 355,340 · Rate 4.0% Posts 183 · Views 1,060,226 · Avg Likes 336,193 · Avg Comments 3,358 · Avg Views 1,060,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 83% Male: 17% Non-binary/Other: 0%	Skews female (83%)
Top Countries	UNITED STATES (24%) MEXICO (7%) UNITED KINGDOM (6%) BRAZIL (6%) PHILIPPINES (5%)	Top regions: UNITED STATES (24%), MEXICO (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 137,623 avg likes/post · Tiktok: 963,400 avg views/post · Youtube: 96,826 avg views/post	Best reach: Tiktok 963,400 avg views; best engagement: Tiktok 194,000 avg likes

Top Brand Affinities

Verizon

Score: 7.54

Barbie

Score: 6.60

Hot Topic

Score: 5.26

iHeartRadio Music Awards

Score: 4.68

American Eagle

Score: 4.30

Coach

Score: 4.14

Urban Outfitters

Score: 3.35

Dr. Martens

Score: 3.11

Columbia Pictures

Score: 2.67

Kylie Cosmetics

Score: 2.65

Topshop

Score: 2.61

AMC

Score: 2.58

Brand	Category	Score
Verizon		7.54
Barbie		6.60
Hot Topic		5.26
iHeartRadio Music Awards		4.68
American Eagle		4.30
Coach		4.14
Urban Outfitters		3.35
Dr. Martens		3.11
Columbia Pictures		2.67
Kylie Cosmetics		2.65
Topshop		2.61
AMC		2.58
Lollapalooza		2.42
Too Faced Cosmetics		2.39
Chrysler		2.37
CBS Television Studios		2.37
Nickelodeon		2.32
Target		2.24
Polaroid		2.24
CBS		2.17
Sprite		2.14
shein		2.11
Philips		2.10
Primark		2.06
Showtime		2.05
Pic Collage		1.96
Coachella		1.92
Bershka		1.88
Pepsi		1.85
Tomorrowland		1.85
Fenty beauty		1.83
Walmart		1.78
Sephora		1.73
Forever 21		1.69
NYX Cosmetics		1.67
Lush		1.63
Hollister Co		1.55
Tarte Cosmetics		1.55
Vans		1.47
BBC		1.43
Starbucks		1.40
Maybelline		1.39
Walt Disney		1.36
Polo Ralph Lauren		1.33
Michael Kors		1.32
Bellagio		1.31
FashionNova		1.30
Versace		1.26
Pandora		1.26
Urban Decay Cosmetics		1.18