Luke Combs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
17,482,121
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
2025-10-07 18:25:36 UTC
Genres
Biography
Transitioning from a college student to a Nashville sensation, Luke Combs' journey in the music industry has been nothing short of remarkable. From self-releasing EPs to winning prestigious awards like the Country Music Association's Best New Artist, Combs' dedication to his craft and genuine storytelling have resonated with audiences worldwide. His latest album, "Fathers & Sons," showcases a more introspective side, further solidifying his reputation as a versatile and prolific artist in the country music scene.
Luke Combs draws 18–34 audiences and holds attention in key English-speaking markets. The skew is even split, enabling sharper concepts that still resonate broadly. The most reliable distribution is TikTok at strong engagement levels, with Instagram sustaining the conversation. Audience adjacency to Ariat, Miller Lite, Kenworth makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,482,121 · Engagements 137,089 · Rate 0.8% Posts 2,111 · Views 399,423 · Avg Likes 133,349 · Avg Comments 1,962 · Avg Views 399,423 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown | No age data. | |
| Gender Split |
Female: 0% Male: 0% Non-binary/Other: 0% |
Even split. |
| Top Countries | No country breakdown. | |
| Platform Engagement | No platform stats. |
Top Brand Affinities
Ariat
Miller Lite
Kenworth
Houston Livestock Show and Rodeo
Barstool Sports
Bud Light
Margaritaville
Kmart
GMC
Busch
Arbonne
Coors
Recommendations
Marketing Angles
- Classic meets modern blend in country music
- Versatile and prolific artist in the country music scene
Content Themes
- Genuine storytelling
- Introspective side in music
| Brand | Category | Score |
|---|---|---|
| Ariat | 18.76 | |
| Miller Lite | 17.19 | |
| Kenworth | 14.85 | |
| Houston Livestock Show and Rodeo | 14.26 | |
| Barstool Sports | 14.05 | |
| Bud Light | 11.09 | |
| Margaritaville | 9.24 | |
| Kmart | 9.12 | |
| GMC | 8.96 | |
| Busch | 8.87 | |
| Arbonne | 8.83 | |
| Coors | 7.89 | |
| Younique | 6.99 | |
| Carhartt | 6.87 | |
| Kroger | 6.83 | |
| Verizon | 6.24 | |
| MamaBear | 6.07 | |
| Gillette | 5.74 | |
| American Eagle | 5.73 | |
| Jeep | 5.67 | |
| Chick-fil-A | 5.26 | |
| Taco Bell | 5.00 | |
| Budweiser | 4.96 | |
| boohoo | 4.61 | |
| Chrysler | 4.43 | |
| OLD NAVY | 4.38 | |
| Target | 4.33 | |
| Dodge | 4.29 | |
| Holden | 4.12 | |
| Lululemon Athletica | 3.93 | |
| Chevrolet | 3.86 | |
| NHL | 3.79 | |
| Sunnies Studios | 3.76 | |
| Bentley | 3.66 | |
| Heinz | 3.41 | |
| Ford | 3.28 | |
| Walmart | 3.24 | |
| Jack Daniels | 3.18 | |
| Under Armour | 3.07 | |
| McLaren | 2.90 | |
| Nickelodeon | 2.70 | |
| Harley-Davidson | 2.68 | |
| Babybump | 2.60 | |
| Monster Beverage | 2.53 | |
| Oakley | 2.48 | |
| Showtime | 2.48 | |
| Cadillac | 2.45 | |
| FashionNova | 2.25 | |
| shein | 2.22 | |
| Scion | 2.21 |
Official Profiles
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LoginArtist: Luke Combs
The map shows every radio station that aired Luke Combs today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-08-22)
Total: 33,871,006
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,872,767 | 76.39% |
| [+] |
Pandora |
7,283,820 | 21.50% |
| [+] |
Last.fm |
714,419 | 2.11% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 14:06:09 | Backup Plan | GO Country | Stockholm, SE | 163 |
| 2025-08-23 14:05:33 | Different 'Round Here | KPNW | Bellevue, US | 4 |
| 2025-08-23 14:04:21 | Backup Plan | CFQX-FM | Winnipeg, MB, CA | 143 |
| 2025-08-23 14:02:54 | Backup Plan | WKHK-FM | Richmond, VA, US | 150 |
| 2025-08-23 13:58:20 | Forever After All | WIL-FM | St. Louis, MO, US | 2 |
| 2025-08-23 13:57:50 | Backup Plan | WYCD-FM | Detroit, MI, US | 150 |
| 2025-08-23 13:56:10 | Fast Car | WDCG | Raleigh, NC, US | 240 |
| 2025-08-23 13:53:41 | Backup Plan | WLKK | Buffalo, NY, US | 141 |
| 2025-08-23 13:52:26 | Ain't No Love In Oklahoma (From Twisters: The Album) | WIL-FM | St. Louis, MO, US | 190 |
| 2025-08-23 13:51:50 | Fast Car - Live | Metropolitana Pop | São Paulo, BR | 256 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
