Luke Burr

Luke Burr — r&b, funk & soul artist from GB.

Hailed as a rising star by GMB and BBC Introducing, Luke Burr is a promising UK talent whose soulful sound has garnered widespread acclaim. Drawing inspiration…

Influence: 51.41% Fanbase: 24.78% Trending: 64.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 54.19% • Very Strong

As of 2025-09-09

745,391

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:16 UTC

Genres

r&b, funk & soulr&b/soulrnbcontemporary r&bsoul

Biography

Hailed as a rising star by GMB and BBC Introducing, Luke Burr is a promising UK talent whose soulful sound has garnered widespread acclaim. Drawing inspiration from legends like Stevie Wonder and Donny Hathaway, Luke's music reflects his influences while carving out his unique sound. His rendition of Bobby Caldwell's 'What You Won’t Do For Love' on 'Love Island' catapulted him to #1 on the UK Shazam charts and the top 20 on the UK iTunes Charts for over six weeks.

Before the pandemic, Luke toured with Rudimental as their frontman across Europe and Australia, showcasing his captivating stage presence. Despite the cancellation of his first headlining tour, Luke's resilience shone through as he moved his London performance to the larger Scala venue due to overwhelming demand. Reflecting on his lockdown experience, Luke expresses a newfound sense of self in his latest songwriting endeavors, signaling a promising future ahead.

Top Brand Affinities

Report Date: 2025-09-09

Luke Burr speaks to 25-34 & 35-44 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, SPAIN. Composition is heavily female (72%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (1,864 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near ITV, SUSHISAMBA, Selfridges, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Luke Burr score 0.25% — Low bucket.

Brand: ITVBrand: SUSHISAMBABrand: Selfridges

Followers:745,391

Engagements:1,864

Rate:0.3%

Posts:701

Avg Likes:1,864

Avg Comments:54

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 745,391 · Engagements 1,864 · Rate 0.3% Posts 701 · Views 0 · Avg Likes 1,864 · Avg Comments 54 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 35-44: 23% 18-24: 18% 45-64: 5%	Largest: 25-34 (53%); next: 35-44 (23%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED KINGDOM (69%) UNITED STATES (10%) SPAIN (3%) IRELAND (2%) AUSTRALIA (2%)	Top regions: UNITED KINGDOM (69%), UNITED STATES (10%), SPAIN (3%)
Platform Engagement	Instagram: 1,864 avg likes/post	best engagement: Instagram 1,864 avg likes

Top Brand Affinities

ITV

Score: 54.19

SUSHISAMBA

Score: 42.59

Selfridges

Score: 26.64

River Island

Score: 23.17

Score: 20.94

Sky Sports

Score: 18.82

Marks & Spencer

Score: 18.17

MISSGUIDED

Score: 17.65

Mixcloud

Score: 16.09

Harrods

Score: 14.24

boohoo

Score: 13.84

ASDA

Score: 13.79

Brand	Category	Score
ITV		54.19
SUSHISAMBA		42.59
Selfridges		26.64
River Island		23.17
Next		20.94
Sky Sports		18.82
Marks & Spencer		18.17
MISSGUIDED		17.65
Mixcloud		16.09
Harrods		14.24
boohoo		13.84
ASDA		13.79
All Saints		13.37
Amazon Music		13.27
Waitrose		12.48
ASOS		12.40
Sanderson		11.32
Ted Baker		10.82
Carlsberg		9.80
Anantara		9.17
Sainsbury's		8.93
Pioneer		8.80
Costa Coffee		8.77
Ableton		8.18
Ricard		8.10
Topshop		8.05
Vauxhall		7.51
Vivienne Westwood		7.17
Primark		6.93
ALDI		6.67
H&M Home		6.59
Jimmy Choo		6.44
Tesco		6.17
Cadbury		5.74
Mulberry		5.63
Aperol		5.49
NBC		5.01
Spotify Music		4.83
Guinness		4.83
BBC		4.77
Olaplex		4.75
Sunnies Studios		4.58
Baileys		4.37
Hilton		4.24
SoundCloud		4.21
TOM FORD		4.21
LEGOLAND		4.21
Showtime		4.04
Wella		3.85
NARS Cosmetics		3.73