Lukas Graham

Lukas Graham — pop artist from DK.

Gratitude for tuning in is essential, as the audience fuels the performance. Without listeners, there is no show.

Influence: 73.25% Fanbase: 65.38% Trending: 77.19% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 80.94% • Very Strong

As of 2025-09-09

8,195,677

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:36:49 UTC

Genres

poppopdanish popmainstream popeuropeanscandipop

Biography

Gratitude for tuning in is essential, as the audience fuels the performance. Without listeners, there is no show.

Top Brand Affinities

Report Date: 2025-09-09

Lukas Graham converts attention from 18-24 & 25-34 audiences across UNITED STATES, DENMARK, BRAZIL. Audience shape is heavily male (57%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 89,400 avg views per post, with supportive conversation on Instagram. Shared audience with Derimod, Hummel, Carlsberg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lukas Graham score 0.16% — Low bucket.

Brand: DerimodBrand: HummelBrand: Carlsberg

Followers:8,195,677

Engagements:12,917

Rate:0.2%

Posts:733

Avg Likes:12,557

Avg Comments:164

Avg Views:106,683

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,195,677 · Engagements 12,917 · Rate 0.2% Posts 733 · Views 106,683 · Avg Likes 12,557 · Avg Comments 164 · Avg Views 106,683	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (20%) DENMARK (9%) BRAZIL (7%) UNITED KINGDOM (5%) INDIA (5%)	Top regions: UNITED STATES (20%), DENMARK (9%), BRAZIL (7%)
Platform Engagement	Instagram: 7,085 avg likes/post · Tiktok: 89,400 avg views/post · Youtube: 17,283 avg views/post	Best reach: Tiktok 89,400 avg views; best engagement: Instagram 7,085 avg likes

Top Brand Affinities

Derimod

Score: 80.94

Hummel

Score: 15.09

Carlsberg

Score: 13.57

Nakd

Score: 12.09

LEGOLAND

Score: 6.14

Daniel Wellington

Score: 4.85

Hugo Boss

Score: 4.59

Nespresso

Score: 4.01

Tomorrowland

Score: 2.97

ASICS

Score: 2.77

Marc Jacobs

Score: 2.53

NBC

Score: 2.46

Brand	Category	Score
Derimod		80.94
Hummel		15.09
Carlsberg		13.57
Nakd		12.09
LEGOLAND		6.14
Daniel Wellington		4.85
Hugo Boss		4.59
Nespresso		4.01
Tomorrowland		2.97
ASICS		2.77
Marc Jacobs		2.53
NBC		2.46
Babybump		2.30
Baileys		2.29
Lollapalooza		2.03
Aperol		2.02
Tinder		1.91
Snickers		1.91
Lego		1.91
IKEA		1.91
Red Bull		1.85
Polaroid		1.82
The North Face		1.75
Pepsi		1.75
Calvin Klein		1.68
Spotify Music		1.65
Michael Kors		1.63
Ray-Ban		1.60
Volvo		1.51
H&M		1.50
Polo Ralph Lauren		1.47
Showtime		1.46
Tommy Hilfiger		1.45
Pokemon Go		1.42
FIFA		1.41
OREO		1.41
Coca-Cola		1.38
Hermès		1.36
Los Angeles Lakers		1.32
Converse		1.31
Adidas		1.31
New Balance		1.29
Oakley		1.28
Reebok		1.27
Nike		1.26
Vans		1.24
Puma		1.24
Universal		1.23
Beats Electronics		1.22
Airbnb		1.18