Luiza
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
36,219
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:08 UTC
Genres
Biography
Luiza cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, BELGIUM, BRAZIL. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 22,717 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Fnac, Monoprix, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,219 · Engagements 2,069 · Rate 5.7% Posts 268 · Views 36,317 · Avg Likes 2,027 · Avg Comments 60 · Avg Views 36,317 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 31% 35-44: 15% 45-64: 8% |
Largest: 25-34 (44%); next: 18-24 (31%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
FRANCE (82%) BELGIUM (5%) BRAZIL (3%) GERMANY (3%) UNITED KINGDOM (2%) |
Top regions: FRANCE (82%), BELGIUM (5%), BRAZIL (3%) |
| Platform Engagement | Instagram: 1,572 avg likes/post · Tiktok: 13,600 avg views/post · Youtube: 22,717 avg views/post | Best reach: Youtube 22,717 avg views; best engagement: Instagram 1,572 avg likes |
Top Brand Affinities
MOOG
Fnac
Monoprix
Akai
Accor Hotels
Ableton
Ricard
Galeries Lafayette
Acroyoga
ESPRIT
Sandro
Décathlon
| Brand | Category | Score |
|---|---|---|
| MOOG | 38.74 | |
| Fnac | 37.31 | |
| Monoprix | 30.01 | |
| Akai | 26.15 | |
| Accor Hotels | 24.83 | |
| Ableton | 24.72 | |
| Ricard | 19.29 | |
| Galeries Lafayette | 18.76 | |
| Acroyoga | 15.12 | |
| ESPRIT | 13.06 | |
| Sandro | 11.32 | |
| Décathlon | 11.25 | |
| Longchamp | 10.59 | |
| Pro Tools | 9.36 | |
| Pioneer | 8.82 | |
| Amstel | 7.10 | |
| Calzedonia | 6.03 | |
| SoundCloud | 4.87 | |
| Spotify Music | 4.52 | |
| Garnier | 4.48 | |
| NBC | 4.48 | |
| Heineken | 4.08 | |
| Olympus | 4.03 | |
| BALMAIN | 3.98 | |
| Kodak | 3.98 | |
| Citroen | 3.72 | |
| Leica | 3.30 | |
| Carrefour | 3.21 | |
| Peugeot | 3.17 | |
| Montblanc | 2.93 | |
| Dr. Martens | 2.81 | |
| Lacoste | 2.69 | |
| Faber-Castell | 2.55 | |
| Renault | 2.49 | |
| Carhartt | 2.48 | |
| Yves Saint Laurent | 2.40 | |
| Babybump | 2.37 | |
| Rover | 2.36 | |
| Matrix | 2.30 | |
| Christian Louboutin | 2.26 | |
| Hermès | 2.26 | |
| Lollapalooza | 2.25 | |
| Tarte Cosmetics | 2.18 | |
| Cartier | 2.10 | |
| The North Face | 2.01 | |
| Airbnb | 2.01 | |
| ASOS | 2.00 | |
| Polaroid | 1.89 | |
| ASICS | 1.81 | |
| Balenciaga | 1.67 |
Official Profiles
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LoginArtist: Luiza
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Luiza | Ancienne Belgique | Brussels, Belgium | |
| 2026-01-24 04:00 UTC | Luiza | Médiathèque Quai des Arts | Rumilly, France | |
| 2026-01-28 03:30 UTC | Luiza | La Maroquinerie | Paris, France | |
| 2026-03-22 03:00 UTC | Luiza, Christophe Mali | Salle Bestien | Yutz, France | |
| 2026-04-12 03:00 UTC | Luiza | La Bazoge | juvigny les vallées, France |
